DEANNA R. HOLLENKAMP
3803 SW Staverton Drive • Bentonville, AR 72712 • 479-271-2499 • [Send email
using form at bottom]

PRODUCT DEVELOPMENT   RETAIL BUYER        BUSINESS MANAGEMENT    
OBJECTIVE: A Product Development/Sourcing, Brand Management or Account
Management position that offers reward commensurate to results achieved. 

SUMMARY: Motivated, energetic professional with 11+ years of solid leadership
results in retail product sourcing, development, buying and business planning.
• Confident rapport builder, effective in building strong partnering
relationships based on preparation, performance, follow-through and trust.
• Organized and thorough project manager; take charge team leader, collaborative
and supportive.
• Astute marketer; skilled in identifying trends and executing successful
programs.
• Skilled listener; effective in needs assessment.
• Accomplished negotiator.
• Articulate presenter and communicator; effective before large groups.
• Enthusiastic international traveler.


EXPERIENCE:
WILLIAMS-SONOMA,INC. San Francisco, CA	2006-2007(Pottery Barn)
Developed, implemented and executed both short and long term sourcing strategies
for Pottery Barn Furniture, Lighting and Bath categories. 
	
Sourcing Manager – Bedroom, Lighting & Bath
• Researched, identified and developed production markets and suppliers through
detailed analysis of country competencies, supplier capabilities, capacity and
risk management. 
• Managed both agent and supplier relationships to execute creative designs,
ensure product quality, meet on time delivery, minimize risk and maximize
profitability.
• Conducted aggressive cost negotiations based on comparative market studies to
ensure high quality product at the most competitive cost.
• Achieved on time delivery goal of 92% through assertive management of the
sourcing and production process based on a 45 week timing and action calendar. 
• Provided ongoing leadership and guidance to direct reports and empowered each
individual to make astute business decisions and set aggressive career paths.

	
TARGET CORPORATION, Minneapolis, MN 2002-2006
(Target Sourcing Services)	     
Conducted concept development, market/trend analysis and product sourcing for
over 1400 Target stores nationwide. Traveled internationally, working with
overseas offices to establish strategic partnerships worldwide, identified
product trends and sourced high quality Target branded assortments.
Developed and presented strategic growth plans encompassing sales and profit
goals, product sourcing matrix, product assortments, merchandising plans and exit
strategies to upper management.
Negotiated pricing, distribution, guaranteed sales, markdowns, discounts and
advertising allowances. 
	
	
Product Manager – Health and Beauty Aids  08/05-05/06 
• Sourced and developed seven unique bath and body product lines from seven
different countries delivering $28M at first cost. 
• Pioneered first time direct import business in hair accessory and appliance
categories.
• Delivered total department purchase mark up +4% through aggressive assortment
negotiations. 

Product Manager – Trim-A-Tree  11/02-08/05      	     
• Delivered $61M at first cost in direct import placements. 
• Achieved first time direct import placement in holiday lights and artificial
trees representing 25% of total category volume.
• Aggressively negotiated 20% cost savings on several seasonal categories
through participation in the Target auction process. 
• Drove total department purchase mark up +7% through aggressive assortment
negotiations. 	


MAY MERCHANDISING CO., St. Louis, MO	1998-2002
Sr. Assistant Market Representative – Tabletop Glassware 06/00-08/02
Performed market analysis and partnered with vendors to develop and refine
national branded and private label product assortments generating $130 million in
annual revenue through 385 stores in Eight May Company divisions. Negotiated
pricing, distribution, exclusivity, guaranteed sales, markdowns, discounts,
returns and advertising allowances.

Traveled internationally, working closely with overseas offices and vendors to
identify trends and develop private-label assortments, packaging and labeling for
the U.S.
• Managed vendor partnerships with large corporate accounts (Mikasa, Waterford
and Lenox) generating $65 million in annual revenue.
• Grew Spring 2002 private label brand by 40% with new products up 27% and
barware up 69%.
• Improved private label gross margin +4% through strong negotiation with
overseas vendors for Fall 2001.	
Assistant Market Representative – Trim-A-Home/Gifts  12/98-05/00
Sourced and developed Trim-A-Home/Gift private label product assortments
generating $74 million in annual revenue. Collaborated extensively with import
vendors on new product development initiatives.

BEST BUY COMPANY, Minneapolis, MN	            1996-1998
Buyer/Photo/Digital Imaging  06/98-11/98
Executed corporate-wide assortment, merchandising and pricing strategies for 350
stores generating $140 million in annual revenue. Conducted on-going vendor
negotiations for volume rebates, market development funds, financial terms and
promotional programs. Selected featured items and pricing for weekly newspaper
inserts reaching 32 million buyers nationwide.
Buyer/New Businesses  07/97-06/98
Conducted market research and trend analysis to identify new product line
opportunities. Managed rollout of Fitness, Books and Magazines projected to
generate $37.5 million in new revenue. Developed and implemented exit strategies
including product life-cycle management and SKU replacement to ensure profitable
transitions.

Inventory Analyst  07/96-06/97
Analyzed sales and managed open-to-buy budget to determine optimum in-stock
inventory position.

EDUCATION	B. S., Marketing, Metropolitan State University, Minneapolis, MN,
1996.