SENIOR OPERATIONS EXECUTIVE
Operational Performance / Team Building / Financial Management
Dynamic management career spearheading successful business and marketing
initiatives resulting in exponential business growth and market expansion.
Combine strategic market planning, project management, and visionary leadership
to recruit, hire, and train high-performance teams to implement fast-track growth
strategies. Strong management, P&L accountability, and HR leadership successes.
M.B.A. degree. Achieve goals and objectives through passion, commitment, and
expertise in:

* Team Leadership 
* Financial Management (P&L) 
* Communication Skills
* Customer Service 
* Measures & Standards 
* Management
* Project Management 
* Strategic Decision Making 
* Cost / Expense Control

CAREER PROGRESSION
The Little Gym International, Inc., Scottsdale, AZ 1999 – Present
Global franchisor of children’s gyms offering non-competitive motor-skill
development programs including music, gymnastics, karate, sports, and other
classes designed to boost coordination and confidence.
VP – Franchise Support Services (2004 – Present)
Manage 25-member cross-functional team of operations consultants delivering
operational support and consulting to all The Little Gym franchise units across
the U.S. Provide end-to-end post-sale support for new franchise owners to ensure
successful location launch. Track individual unit performance utilizing
standardized “key business indicator” metrics.
* 55% reduction in staffing cost for owners realized through creation of
strategic partnership with Monster.com to host “career” section on all franchise
Web sites. Increased employment applications 40% while reducing turnover 9% due
to higher quality new hires.
* Recognized for increasing same-store net profitability almost 10% system-wide
by designing and managing quality assurance and key business indicator analysis
system.
* Contributed to franchise owner’s success by designing and implementing
franchise-consultant training program and companion field consultant training
manuals.
* Credited with reducing break-even time 42% by directing all aspects of pre-
and post-opening operations.
* 6% average annual revenue increases produced for franchise owners through the
formation of 12 “Regional Owners’ Forums” designed to encourage joint advertising
and marketing campaigns.
Vice President – Western Region (2001 – 2004)
Key liaison between regional franchise owners and franchisor for operational
service and support of all units west of the Mississippi river. Led 15-member
team of field consultants to ensure profitability and growth of individual units.
Designed and implemented performance-metrics and online distribution of
marketing/advertising collateral.
* $2.3 million increase in gross company revenue generated through leadership of
new program pilot testing, followed by worldwide rollout to drive increase in
customer base.
* Pivotal leader in achieving average 16% continuous year-over-year growth in
company gross revenue across seven years and 11% increase of net company
profitability.
* Spearheaded development and implementation of “boot camp” training program for
internal/external consultants.
* $1.6 million company revenue increase delivered in first year of “Jump Start”
program providing in-depth consulting and business analysis for owners to
stimulate year-over-year growth. 

Director – Company-Owned Stores (2000 – 2001)
Recruited by franchisor to command highly talented team of 16 store managers and
45 employees driving growth and profitability across all company-owned units.
Maintained full P&L accountability and provided leadership for development of
annual budgets and monthly forecasts.
* 46% revenue increase and 12% expense decrease realized for eight inherited
company-owned stores by creating standardized business systems across all
locations. Allowed store managers to focus on key issues and growth strategies.
Increased company profit 26% year-over-year.
* Successfully increased customer-conversion rates 43%. 
* 42% increase in employee retention and 29% increase in employee satisfaction
accomplished through the creation of comprehensive new hire interview and
evaluation process to provide store manager with tools to improve hiring
decisions.
The Little Gym, Chandler, AZ 1999 – 2000
Franchise providing professionally developed, non-competitive curriculum for
pre-school through grade-school children to build motor skills while
simultaneously enhancing emotional, intellectual, and social skills.
Franchise Owner / Operator
Managed finances, business, and operations of individual unit.
* 180% revenue increase achieved in fewer than six months by leading successful
turnaround of recently acquired mismanaged operation. Honored with company award
for outstanding business operations.
* Increased monthly profitability average 24% through comprehensive business
analysis, adjusting expenses, implementing revised staffing plan, and
renegotiating lease.
American Family Insurance, Phoenix, AZ 1997 – 1999
Private mutual insurance company focusing on property, casualty, and auto
insurance while also offering commercial insurance, life, health, and homeowners’
coverage, plus investment and retirement-planning products.
Agent
Led four-member agency providing financial planning strategies and property and
casualty insurance.
* 220% increase in life insurance sales within first year of hire through
strategic partnership with local financial planner to make informational
presentations to generate leads. Honored with most prestigious sales award in
organization.
SunAmerica Securities, Inc., Phoenix, AZ 1996 – 1997
Member of American International Group, Inc., a financial services company
specializing in retirement savings and investment products and services.
Divisional Marketing Manager
Managed life insurance department providing support to 1,000+ independent
financial planners and insurance agents.
* $60,000 annual savings realized by championing development and implementation
of computer-based corporate compensation and performance evaluation system.
* Generated 19.5% increase in annual gross revenue by spearheading introduction
of three new products.
State Farm Insurance, San Jose, CA 1994 – 1996
One of the 25 largest corporations on the Fortune 500 list with 17,000 agents
and 68,000 employees serving 74+ million auto, fire, life, and health policies in
the United States and Canada, and more than 1.8 million bank accounts.
Agency Field Specialist
Pivotal leader of three-member team managing in excess of 100 agents and staff.
* 10.5% district profitability increase from independent agents generated by
developing analysis tool to track key metrics against standard benchmarks to
motivate increased sales.

EDUCATION
M.B.A., Business Administration, CALIFORNIA COAST UNIVERSITY, Santa Ana, CA
B.S., Political Science, SANTA CLARA UNIVERSITY, Santa Clara, CA

PROFESSIONAL CREDENTIALS
CFE, Certified Franchise Executive, INTERNATIONAL FRANCHISE ASSOCIATION,
Washington, DC
CLU, Chartered Life Underwriter, THE AMERICAN COLLEGE, Bryn Mawr, PA