I have spent the last ten years in marketing, brand and PR roles.  I possess
strong communication skills, a keen eye for detail mixed with creative flair and
hands on experience in various facets of management and leadership. 

CAREER HISTORY


Feb 08 – Aug 08		Watermark Asia			(contract)	
Position			Senior Account Manager

Watermark is a UK company who provides in-flight products to airlines.  
•	Built relationships and managed Asian clients including Cathay Pacific, JAL,
Korean, Asiana etc
•	Presented new products, trends and relevant brands for first / business class

•	Managed relationships with vendors including Prada, Marc Jacobs, L’Occitane
and other luxury brands
•	Worked alongside account coordinator to manage logistics
•	Managed clients and in-house budgets


Nov 2006 – Feb 2008		IBM Australia				(contract)
Position			Marketing Communications Specialist

Strategic planning, implementing developer programs and marketing tactics within
set US budget.  Roll-out of technical roadshows around Australia and New
Zealand.
•	Developed IMC strategy and tactics to deliver upon local business goals
•	Briefed agencies and manage local agencies resources – PR, advertising and
event agencies
•	Built relationships with the software vendor / developer groups
•	Media placing including Google Adwords and media buys on IT practitioner
sites
•	Managed developerWorks roadshows in Aust / NZ

	
Apr 2006 – Nov 2006		KAZ Group (Telstra)			(contract)
Position			Brand Marketing Manger

I managed and executed a brand change for both KAZ and MIN (Telstra companies). 
Implemented a new name change, brand and logo for MIN in accordance with PR
guidelines after a Telstra company takeover.   I achieved objectives through the
following steps:
•	Project managed the KAZ Group ‘change of name’ including:
o	external and internal communication plan, updating collateral, operational and
signage, reporting on outcomes to management & weekly internal e-newsletter
updates
•	Project managed the restructure of MIN brand, a Telstra co, including
collateral, operational, internet
•	Oversaw brand revision that changed corporate presentations, company profile
and style guide
•	Coordinated a style guide for KAZ and channel partners
•	Partner advertising with Telstra and IBM
•	Managed major events, tradeshows and seminars


 
Aug 2003 – Mar 2006		CAREDENT Pty Ltd – MEDICAL 
Position			Marketing & Communications Manager

Developed and modified the CareDent brand by putting into operation brand
guidelines, creating a new image and product look and feel.  Set in place
strategies for direct marketing, consumer advertising and public relation
campaigns.  Manage marketing budgets.
•	Developed and set in place a direct marketing and PR plans 
•	Put in place new concepts and branding for new and existing products
•	Instigated a new company website including ordering on-line
•	Liaison between advertising agency, printers and supermarkets
•	Managed all media enquiries, publicity opportunities and writing of press
releases
•	Oversaw DTP of sales catalogues, direct marketing letters and order forms
•	Organised ADA national events
•	Negotiated specials/pricing with supermarkets and pharmacies
•	Sourced products and prepared tenders achieving three major Supermarket
tenders 
•	Infiltrated the market place i.e. pharmacy and supermarket by more than 25% in
a 12 month period
•	Lead and developed a customer service department and part-time marketing
assistant


Nov 2001 – Aug 2003		MARKOM MARKETING	 - PR AGENCY
Position			Senior Account Manager

Developed PR strategies for clients including media interviews, timetable of
announcements, distribution of media release and media Q&A’s.
•	Managed two global IT / analyst companies
•	Developed and executed PR programs, events and media functions
•	Prepared, researched and wrote Australian/NZ press releases and case studies
•	Liaison between media and clients and manage all issues
•	Worked with IT / business press in the APAC region to obtain favourable press
results for clients
•	Maintained and analysed monthly and quarterly client reports


Dec 1998 – Nov 2001		CANON AUSTRALIA 
Position			Project Manager

Project managed of the new look and feel Canon website within the WW branding
guidelines.  Managed the project budget.
•	Project managed – Canon’s new web site:
-	Chaired meetings and worked closely with divisional heads to achieve desired
department results
-	Planned and implemented timeline of site stages
-	Worked with external agency and internet web team to deliver to deadline
•	Setting up and monitoring budgets
•	Delivered stage 1 and stage 2 website with positive results 
•	Research and set-up of internal on-line staff magazine
•	Monitoring media / press releases
•	Corporate sponsorship



 
Jun 1994 – Nov 1998		INTEGRITY MUSIC  (Queensland)
Position			Marketing Manager

Lead a customer services and marketing department of a WW music company.  Wrote
and oversaw all customer facing collateral including product branding, PR, media,
advertising tradeshows and all relevant budgets.
•	Wrote, design and coordinate all print material
•	Editorial writing – media releases, newsletters, adverts and internal
communications
•	Media liaison and management - speaking at trade shows and media / radio
launches
•	Market research in client buying pattens and behaviour 
•	Brand marketing designed product logos and wrote corporate image guidelines
•	Implemented customer loyalty plans
•	Managed marketing budgets
•	Set up and managed a telemarketing team
•	Lead a customer service team and marketing assistant – conducted weekly
meetings and developed career plans
•	Managed all conferences, events, tours and trade shows - supervised conference
staff


Other positions and voluntary roles:			

Positions:	Contracted for the General Manager at Hillsong Church, Estee Lauder
sales, florist and event coordinator.  Travelled and worked through the
UK/Europe.

References are available upon request.