JOSEPH LAWRENCE DUFFER
1551Kenalan Dr., San Diego, CA. 92154 -  [Send email to request phone number] 21.0807 - joe.duffer@gmail.com


20 years in Asia Based Business- Global Experience Brand Management/Channel
Development
Fluent in Mandarin Chinese

Effective self-starter demonstrating over 15 years of solid experience across
varied business milieus, products, services and technologies, and over 20 years
building relationships in Asia and Europe. Creative, highly energized
professional with outstanding communication skills and visionary problem solving
ability. Combines leadership qualifications with consistent success in
identifying opportunities from product launch through end user application, and
accelerated growth. International product development, sales and marketing
experience in both Europe and the Pacific Rim.

 
PROFESSIONAL EXPERIENCE

Macally International 										      1993 - 2007
(Previously known as the Chia Shin Technology Corporation of Taiwan 
Consumer Electronics/Computer Accessory manufacturing)

Partner/ New Business Development Manager International (2005-2007)					
Taipei, Taiwan/Nijmegen, Netherlands										
•	Built up retail and distribution channels in consumer electronics and computer
accessories, launching new product, quality client servicing through prompt
response to service requests and inquiries, effective communications and thorough
product tracking from initial requests through delivery tripling sales results in
multiple regions.
•	Managed complex environmental compliance issues, ensuring compliance with EU
policies and quality standards.
•	Overhauled payment terms and return policies reducing distributor discontent
and reducing turnaround time improving customer relations causing orders to
double and triple in targeted markets.
•	Enforced corporate guidelines and facilitated communications across the
organization.
•	Research and development in progress in sources/channels for flow meters to
semi conductor business, wireless security cameras and accessories for consumer
market.

Independent Representative / Consultant (2002 – 2005)
Taipei, Taiwan
•	On voluntary leave from Macally (during reorganization) held multiple
positions simultaneously while continuing to represent the company on a case by
case consulting basis with foreign clients, tradeshows, technical writing, and
prospecting resulting in continuity of relationships and sales.
•	Expressed creativity with Compass Group - Managing Editor TaiwanFun Magazine
(2004-2005), in both writing and producing concise and informative stories in a
bi-lingual environment (English/Chinese), and China Commercial Services – Senior
Editor “this Month in Taiwan (2002 – 2003)
•	Delivered TaiwanFun’s first ever profit by developing enduring advertising
relationships with Taipei restaurants, pubs, sports, music and cultural scenes,
government, and commercial business. 
•	Directed overhaul of magazine marketing and distribution including building
team of writers to provide a series of more contemporary cover stories which led
to expanded brand awareness, increased print advertising and online sales.
•	Planed and produced creative and positive editorial copy for monthly
publication that encouraged and delivered greater advertising acquisition.

OEM Business Development Manager  (2002 – 2002)
Taipei, Taiwan				
•	Coordinated and developed OEM client base in Europe and USA handling major
accounts with well known global companies, delivering millions in yearly sales.
•	Engaged in general corporate PR and liaison activates with foreign
representatives, including trade show, travel escort, entertainment, and product
and vendor research helping land global clients for Macally’s OEM manufacturing
business.
General Manager - Macally-Europe (1998 – 2002)
Nijmegen, Netherlands
•	Maximized revenue through aggressive positioning of company’s product and
increased sales turnover from 1 million/year to over 6 million/year 
•	Directed the day-to-day operations of the European operations Including (but
not limited to): Pricing and competitive analysis, brand and channel development,
lead mining and generation, B2B sales, tradeshow management and participation,
OEM and distributor customer management, P & L, Logistic planning, inventory
management, HR and employee development, multi-currency sales and conversion
pricing, government, legal, and supplier relations.
•	Hired, directed, developed, motivated and evaluated staff within corporate
policies and guidelines. Facilitated communications across the organization.
•	Engineered complete rework of distribution system, consolidating distribution
channels, developing new tracking systems, and improving communications between
country managers and customers, resulting in unit sales doubling in first year
and great improvement in company morale.
•	Reorganized inventory system through analyzing product usage and aligned it to
proper warehousing of pertinent products resulting in streamlining order
fulfillment.
•	Designed new product marketing program, including the creation of a
multilingual website to broaden the customer base and localizing packaging into
respective languages, resulting in expanded tradeshow attendance and multi-year
growth.
•	Integrated and managed VMI warehousing for MNC client product deliveries
across Europe resulting in over 1 million in yearly turnover.

Sole Proprietor -Akebono International (1993 – 1998)
(Akebono did business in Taiwan via Chia Shin Technology Corp) 
Taipei, Taiwan	
•	Creator of the Macally brand name as an entrepreneur in Taiwan in 1993. Helped
build the brand from scratch to over 50 million globally yearly sales.
•	Wrote the Macally™ brand and identity kits to help Chia Shin (a.k.a. Macally
International) grow from 5 employees in 1993 to over 100 employees at its peak in
2002. 
•	Developed websites and marketing material for companies in IT and other
businesses in Taiwan earning a between 50K and 100K yearly. 


EDUCATION


Master's Candidate Pacific International Affairs, Graduate School of
International Relations and Pacific Studies, University of California, San Diego.
Career Concentration: International Management Regional Specialization: China,
Asia    Bachelor of Arts, Political Science, University of California, Santa
Cruz, Crown College
(1986, as an exchange student/ESL teacher in Beijing China)

 
Business Development / Marketing
Start-up Ventures / Operations
Strategic Planning & Growth - Executive Sales Presentations - General Management
- Competitive Sales Negotiations - Revenue & Profit Maximization - Team Building
& Leadership - Product Design, Development & Marketing - Client Relationship
Management