Carl Allen
Huntington Beach, Ca ∙ [Send email using form at bottom] ∙
 [Send email to request phone number] 42.6623

Medical Industry Sales Professional

EXPERTISE in selling customized integrated medical software systems (for
laboratory information systems and electronic medical records), and IVD or
laboratory Instruments. Promoted 5x in career. Understand marketing / branding
and its relationship to sales tactics – a business development professional. An
expert in developing distribution channels.  Made a career of establishing
‘difficult’ markets, often overcoming the challenge of having a new product
and/or little corporate brand recognition. Extensive Medical industry contacts
and references.  

Areas of Expertise

Turnaround Sales	Conceptual Sales	Team Leadership
New Product Launches	Business Growth Strategy	Sales Management 

PROFESSIONAL REVIEW

ASCENT INTEGRATED MEDICAL SOLUTIONS (AIMS).  Birmingham, AL
																									2006 – Present
  Sales and Project Manager
Market a fully integrated medical software system via distributors. The end
customer is a single office physician, clinic, or specialty medical group
practice. The sales region is national; manage 41 locations. 
	Fuller product description: our system provides a scheduling of
patients electronic medical records, electronic prescribing, complete laboratory
system and complete insurance billing system.
	Overcome the challenges inherent to conceptual based sales, and having
little or low corporate brand recognition. 
	Sales achievements include: rapidly expanded our sales revenue by
establishing a major oncology group account, with 16 locations, 19 doctors, and a
support staff of 350. 

WAMPOLE LABS/INVERNESS MEDICAL.  Princeton,
NJ																																		2003 – 2006 
  Account Executive
Although the company closed in 2006, achieved 108% actual-to-goal in final year.
We were the market leaders in serology, immunology, and microbiology diagnostic
products and instrumentation. Sold direct and via distributors to hospital / drug
research accounts. Managed the Quest Diagnostic national account and other
accounts in my territory.
	Overcame numerous challenges in selling new technology into the
Cedars-Sinai account in Los Angeles.
	Landed the Scripps medical account and served its 16 locations for 3
years. 
	Sales achievements include:  secured the $300K/yr Amgen account. 

SOUTHGATE TECHNOLOGIES, INC. Huntsville, AL
																																				1999 – 2003
  Sales & Marketing Manager
The core product and service was virtually identical to AIMS above. Promoted
products directly and through distributors.  The sales region was the southeast;
managed 27 locations. The new corporate presence is www.Ascent.com. 
	Conceived of and implemented the landmark new idea for selling medical
software via medical supply distributors.
	Provided a key sales leadership role, overcoming the challenges of
switching from direct to distributor sales.
	Sales achievements include:  overachieved sales goals, selling 25
systems in 3 years.   

Profile of Previous Experience:		 
																																										1993 – 1999 

INTEGRATED MANAGEMENT SOLUTIONS. Huntsville, AL (1996 – 1999)
  Sales & Marketing Manager
Marketed the first Windows® fully-integrated laboratory information system; this
interfaced all lab instruments and compiled date reports supporting doctor’s
needs. Overcame the challenges inherent to any start-up company. I led our
expenasion to 45 accounts and a national presence in 24 months. 

INSTRUMENTATION LABORATORY. Lexington, MA (1993 – 1996)
  Senior Account Executive
Strengthened expertise in account management and new market development. Managed
the $5M sales territory of CA, NV, AZ and WA, meeting or eclipsing sales goals.
Promoted to senior instrument specialist within first 12 months.    

Summary of previous experience: began career as an account manager of Seradyn
Diagnostics of Indianapolis, IN (1984 – 1986), winning Rookie of the Year award
in 1985 before being promoted to regional sales manager from 1986 – 1990 where I
increased sales 25% per annum. I next worked for Hycor Biomedical of Irvine, CA
(1991 – 1993) rapidly growing sales within a 12-state territory. 

Education: University of Alabama, Birmingham. Business Administr