EXECUTIVE-LEVEL MANAGEMENT:
SALES/BUSINESS DEVELOPMENT, MARKETING MANAGEMENT, OPERATIONS, CUSTOMER
RELATIONS

PROFESSIONAL SUMMARY

During the past 15 years, developed a global business career that has spanned
across several industries (aerospace & defense, satellite television, automotive,
staffing and education & training). This global business diversity resulted in
the development of outstanding customer relationships and customer support to
both business-to-business and business-to-consumer customer segments. Results
oriented business leader, with the skills to adapt to any new business
environment or situation. Proven ability to effectively lead and manage diverse
functions in a variety of settings and locations. Excel at building and
motivating cohesive cross-functional teams. Leadership competencies in the
following areas:

• Profit & Loss (P&L) • Sales/Business Development • Customer Service/Support
• Sales and Marketing Life-Cycle • Web Development/Management • Budget
Management
• Strategic Planning • Supplier Management • Information Technology
• Project/Program Management • Competitive & Market Analysis • Proposal
Development
• Sales Channel Management • Brand Management/e-Marketing • Education &
Training
• Account Management/Development • Customer Relationship Management • Contract
Management
• Organizational Development • Business Forecasting • Pricing

PROFESSIONAL EXPERIENCE

EMBRY-RIDDLE AERONAUTICAL UNIVERSITY 2007 – PRESENT
Los Angeles/Riverside, CA
Adjunct Faculty Member
Leveraging this global business experience, by teaching undergraduate students,
who are pursuing baccalaureate degrees in the fields of Aeronautical Engineering
and Aviation Management. Areas of expertise are in International Business,
Marketing and The Management of the Multicultural Workforce.
Key Accomplishment(s):
• Develop course training plans and materials which are used to teach students
undergraduate courses in international business, marketing and multicultural
workforce management.

TRUE BLUE, INC. 2006 – 2008
Corona, CA
Branch Operations and Sales Executive
With P&L responsibility and during a 20 month period, developed a new business
plan which led to the successful turnaround of a historically underperforming
field sales operation. This led to increased sales growth, increased customer
acquisition and retention. Additionally, led, directed, trained and mentored
sales team members in all aspects of sales management which resulted in the team
adopting a consultative sales approach. 
Key Accomplishments:
• Developed and implemented an annual sales and marketing plan that increased
the sales closure rate from 30% to over 70% of all sales initiatives. This
resulted in an 11% year-over-year top line sales increase.
• Developed and implemented a customer retention program that increased customer
retention from less than 10% to more than 60%. Customer satisfaction increased
from 15% to approximately 75%. 
• While increasing sales growth, maintained a pricing strategy with gross
margins in the range of 22% - 30%.
• Developed and implemented a staff training plan which focused on understanding
and meeting or exceeding Key Performance Indicators (KPIs). This led to the team
being recognized by the regional leadership as one of the “Most Improved”
operations in our sales region (Top Ten Ranking).

GENERAL MOTORS CORPORATION 2000 – 2004

GM DAEWOO, Seoul, South Korea 2003 – 2004 
Director, Business Development and CRM/e-Marketing
Recruited, trained and led a 10 member team that was responsible for developing
and implementing GM Daewoo’s Web-based Customer Relationship Management (eCRM)
and e-Marketing strategy. The primary focus of this strategy had 4 key pillars:
1) Increase Brand Awareness; 2) Improve Customer Service and Support; 3) Generate
Sales Leads; and 4) Grow Field Service Center Revenues. Successful execution of
this strategy required collaboration with cross-functional teams, retail sales
channel partners, as well as, integration of the call center.
Key Accomplishments:
• Increased brand awareness of the “GM Daewoo” brand from 2% to more than 80%
throughout South Korea.
• Customer satisfaction improved from 35% to more than 80%.
• Web-based sales leads sent to field sales reps. increased from 7% to more than
90%.
• Field Service Center revenues increased by 30%.
• Building on previous experience, developed a call center utilization plan
which transformed the call center from an inbound “Customer Complaint Center” to
an outbound sales, marketing and “Customer Care Center.”

GM JAPAN, Tokyo, Japan 2000 – 2003
Japan Country Manager/Regional Director, Business Development, Asia-Pacific 
Managed and led a 70 member global business development/project management team
that was responsible for the development and implementation of a business plan
that resulted in the launch of the first Web-based (eCRM/e-Marketing) Information
Technology (IT) initiative (Joint Venture) between GM and its business partners
(Suzuki and Subaru) throughout Japan and the Asia-Pacific region. Project support
and IT partners included IBM, Accenture, Siebel Systems, EDS, Deloitte Consulting
and NTT Communications. Within 14 months after the launch of the JV, note the
following
Key Accomplishments:
• Served as the COO of the JV, with P&L responsibility.
• Achieved an 81% penetration rate of the OEM (GM, Suzuki and Subaru) retail
sales channel (dealerships) which began to utilize the services of the JV.
• Grew year-over-year revenues (service fees) received from the retail sales
channel by 25%.
• Sales leads (new car buyers) generated from the JV to the retail sales channel
increased by 40%. 
• Training provided by the JV staff members to the retail sales reps. resulted
in an increase in the sales closure rate of new car buyers from 8% to 14%.

HUGHES ELECTRONICS CORPORATION 1994 – 2000

DIRECTV JAPAN MANAGEMENT, INC., Tokyo, Japan 1999 - 2000 
General Manager, Market Research/Advertising Team
Recruited, trained, and led a six member team with the primary charter of
performing competitive and market analysis. Working with cross-functional teams,
developed business solutions which were focused on revenue (subscription fees)
growth, improving retail sales channel performance, increasing brand awareness,
improving advertising campaign effectiveness, as well as, improving customer
satisfaction and call center effectiveness.
Key Accomplishments:
• Selected a new ad agency (JWT) which developed and launched a new ad campaign
strategy that resulted in an 83% increase in subscriber revenue over a six month
period.
• As a result of the above, overall brand awareness improved by more than 30%.
• Recommended changes to the in-store Point of Purchase (POP) layouts within our
consumer electronics retail partner sales channels in Japan. 
• Developed a call center utilization plan which transformed the call center
from an inbound “Customer Complaint Center” to an outbound sales, marketing and
“Customer Care Center.”

HUGHES SPACE AND COMMUNICATIONS COMPANY, Los Angeles, California 1996 – 1999 
Business Manager, Program Management Group
As the company’s primary business lead between a Norwegian customer and the
cross-functional program management team, was responsible for ensuring that the
contract (telecommunication satellite system) stayed within budget and met or
exceeded the overall profit margin target. The contract value was $118M.
Key Accomplishments:
• Reduced the company’s overall risk exposure by $16.4M as a result of
negotiating contract modifications for the telecommunication satellite system.
Business Development Manager, Asia-Pacific
Managed business development activities for multi-million dollar ($50M - $250M)
international telecommunication satellite sales initiatives. This included
facilitating customer project financing through the U.S. Export/Import (EXIM)
Bank, various commercial banks, as well as, exploring and identifying possible
offset requirements. 
Key Accomplishments:
• Developed internal and competitive analyses needed to formulate campaign
proposals/win strategies.
• Reviewed business deals with corporate management, formulated prices proposals
and participated in customer negotiations in response to Request for Proposals
(RFPs).

HUGHES AIRCRAFT COMPANY, Los Angeles, California 1994 – 1996 

Business Development Manager, Department of Defense (DOD)/Federal Programs
Led business development activities for a new product line designed for the DOD
market segment.
Key Accomplishments:
• Awarded a $50M developmental contract for a digital combat soldier weapons
system with long-term sales projections valued at approximately $300M.

EDUCATION & TRAINING

UC IRVINE PAUL MERAGE SCHOOL OF BUSINESS, Irvine, California
Master of Business Administration

UNIVERSITY OF LA VERNE, La Verne, California
Bachelor of Science in Business Administration

UNIVERSITY OF MICHIGAN ROSS SCHOOL OF BUSINESS, Asia-Pacific Region, Hong Kong
Certificate, Advanced Finance for the Non Financial Manager

UCLA JOHN E. ANDERSON GRADUATE SCHOOL OF MANAGEMENT, Los Angeles, California
Certificate, Hughes Executive Marketing Program