HIGHLIGHTS OF QUALIFICATIONS
 —  Highly motivated, results-oriented professional with fifteen years of
progressive accomplishments in the area of marketing and sales strategies, client
services, business development, public relations, advertising, interactive
marketing, project management, technology and new emerging trends.
 —  Extensive client management experience through fifteen years of growing
client relationships in a marketing services role.
 —  Recognized for ability to develop, interpret and implement strategic and
tactical marketing, public relations and sales concepts to ensure accurate
program planning and tracking. 
 —  Strong creative and conceptual vision for all media and the ability to
execute high quality integrated communications against strategic business
objectives.
 —  Experienced in integrating direct response/interactive marketing with
traditional mass advertising & promotions and the opportunity to drive
media/marketing mix optimization.
 —  Demonstrated ability to lead cross-functional teams (marketing/account,
customer analysis, marketing technology, and creative, interactive) to achieve
challenging business results and flawless execution.
 —  Effectively plans and executes large-scale trade shows, national meetings,
and other business related events. 
 —  Possesses strong relationship-building skills; understand client needs and
deliver with quality, responsiveness and personal attention. 
 —  Strong interpersonal and conflict management skills that inspire team
cooperation, foster enthusiasm and champions a creative, collaborative work
environment.

PROFESSIOSNAL EXPERIENCE
WSS February 2008 to Present
Marketing Director
 —  Hired to grow client base, increase sales and develop client relationships
through conventional and online marketing strategies.
 —  Developed the company  's e-commerce web portal that dramatically improved
sales by 200%.
 —  Designs, builds, incorporates and handles key marketing plans including
emails, affiliate, online, contextual and SEM which generated an additional 10
million in revenue.
 —  Started and implemented the SEO approach that set company websites in
topmost 3 natural records of 3 main search engines for leading keywords.

Hunter Douglas January 2007 to February 2008
Senior Marketing/Public Relations Director
 —  Led all acquisition and retention marketing efforts for organization -
negotiated, developed, implemented programs and maintained key partnerships while
ensuring client satisfaction.
 —  Oversaw the extensive dealership program consisting of 500 dealers to ensure
all corporate standards were continually met and exceeded.
 —  Played a key role in creating integrated marketing campaigns that engage
consumers and drive sales.
 —  Responsible for the management and execution of targeted national campaigns
to include advertising, direct mail, print, interactive/online marketing,
sponsorship events and trade advertising.
 —  Managed brand communications and public relations activities to enhance
organization  's image and support organization  's key business objectives and
strategies.
 —  Researched, analyzed, and monitored financial, technological, and
demographic factors to capitalize on marketing opportunities, product positioning
and minimized the effects of competitive activity.
 —  Established ongoing staff training programs to ensure growth and success of
the marketing and sales team.

Clients includes: Costco, DirectBuy, Ethan Allen, Home Depot

LA Works April 2002 to December 2006
Client Services and Business Development Director
 —  Provided day-to-day leadership and direction to the account management team,
while also managing all aspects of the agency  's client base along with acting
as account lead on agency key accounts.
 —  Provided strategic counsel to clients, while managing the appropriate
implementation of projects in a timely, deadline-focused basis, keeping a keen
eye on media results, client budgets and client satisfaction.
 —  Drove client strategy, creative development, planning and budgeting, while
managing the day-to-day execution of client deliverables.
 —  Developed comprehensive briefing documents of all marketing promotional
elements to be executed, comprehensive timelines and production schedules.
 —  Responsible for new product development of technological software products,
developed marketing strategies, identified new markets and provided product demos
and presentation to clients.
 —  Measured the effectiveness of marketing efforts using focus groups, surveys
and other feedback mechanisms that enable the development of data-driven
recommendations for improvement.
 —  Designed new agency website. Developed trade show and targeted industry
seminar programs and promotions.
 —  Increased sales 300% through effective marketing and sales planning while
increasing brand recognition.

Clients includes: Charter Communications, CVS Pharmacy, Federal Express, Isuzu,
LG MobileComm, Manpower, Inc., Mellon Financial, Naked Juice, Ready Pac,
Wal-Mart, Bestfoods, Heritage Foods, Pleasant Holidays, Lufthansa German
Airlines, NWA, Neutrogena, Toshiba, Cannon USA, Kaiser Permanente, John Laing
Homes

Bisco Industries Inc. August 2000 to April 2002
Marketing Director
 —  Developed, implemented and evaluated the annual marketing businesses plan
and managed the marketing budget.
 —  Provided in-dept analysis on marketing campaign performance and
optimize/grow results based on learnings.
 —  Planned and oversaw organization  's advertising and promotional activities
including print, electronic, direct mail outlets, trade shows and exhibitions.
 —  Worked closely with marketing staff to manage pricing strategies and
programs within the OEM and Distribution markets to become the most competitive
in the industry.
 —  Contributed substantially to dramatic and consistent sales increased of 50%
per year and expansion to 4 new offices in 3 states.

Clients included: Agilent, Boeing, BF Goodrich, Federal Signal, General
Electric, General Dynamics, Honeywell, L3 Communications, Lockheed Martin,
Motorola, Northrop Grumman, Raytheon, TRW

Mass Connections February 1997 to August 2000
Senior Account Manager
 —  Managed all aspects of projects, including resources, budget, timeline,
scope, quality and customer expectations.
 —  Identified, investigated and assisted in executing strategic partnerships in
the area of advertising, sales promotion, co-marketing, field marketing
initiatives and merchandising with major consumer product good and retailer
clients.
 —  Participated in market research as needed to gain insights and develop
communication strategy that supports product positioning in both advertising and
merchandising.

Clients included: Colgate-Palmolive, Frito-Lay, Garnier, Hershey  's, Kraft,
Mars Inc., Maytag, Nestle, PespiCo Inc., Philips, Proctor & Gamble, OnStar,
Unilever, Jewel-Osco, Kmart, Kroger, Stater Bros., Target, Wal-Mart

ICG Communications June 1992 to February 1997
Director of Marketing/Account Management
 —  Provided strategic direction on company branding, client requirements,
competitive analysis, products, promotions, public relations, tradeshows and
marketing communications.
 —  Administered market research, customer data and direct marketing
initiatives.
 —  Provided training to the sales department in the areas of software
applications, proposal generation and sales presentation.

SKILLS
 —  Proficient on IBM/Macintosh and Internet.
 —  Software Knowledge: Outlook, Excel, Word, PowerPoint, Access, Deltek, HBX
Analytics, Salesforce, Constant Contact, Quark XPress, Adobe Photoshop, Adobe
Illustrator, Adobe Acrobat, Dunn  's & Bradstreet and Act. 

EDUCATION
Loyola Marymount University
Business Administration

PROFESSIONAL AFFILIATIONS
 —  Member of the Los Angeles Area Chamber of Commerce
 —  Member of the San Gabriel Valley Economic Partnership 
 —  Member of the Public Relations Society of America