PROFILE


Creative in developing and implementing strategies for long-term goals. Ability
to establish and foster relationships at a variety of different levels. Results
oriented, enjoys challenges while demonstrating flexibility in adapting to
change.


PROFESSIONAL


June 2007 - October 2008


ReachLocal, Inc., Woodland Hills, CA
Campaign Management
Marketing Campaign Manager

• Managed a portfolio of pay per click campaigns across Google, Yahoo! and MSN
totaling 1.8 million. 
• Successfully implemented ad copy, keywords, landing pages, and bid changes to
optimize ROI.
• Reduced the cost per leads across all categories by as much as twenty-five
percent.
• Proficient in managing accounts for arts, business services, beauty, computer
services, dentists, and furniture.
• Compiled weekly reports to monitor category metrics including costs per lead,
call, and click.
• Created JIRA tickets for the product team pertaining to platform anomalies and
functionality issues.
• Provided assistance to new team members regarding the ReachLocal platform.


September 2005 - June 2007

Yahoo! Search Marketing, Burbank, CA
Content Solutions
Listing Editor

• Provided world-class service in all forms of communication to Yahoo! Search
Marketing clients.
• Reviewed ad submissions for content, quality, and relevancy in a fast paced
dynamic environment.
• Approved, disapproved and optimized ad submissions consistently based on
editorial guidelines.
• Processed a high volume of ad submissions while maintaining a monthly 97%
accuracy rate.
• Joined the trademark team in August of 2006 to address increased submissions
and mitigate risk.


April 2004 - September 2005


Yahoo! Search Marketing, Pasadena, CA
Customer Solutions
Client Advocate

• Responded to inquiries regarding account information, navigation and search
marketing products. 
• Researched, analyzed and resolved issues relating to billing, click fraud, and
technical issues. 
• Successfully cross-sold products to clients to enhanced their online presence
within the U.S> market. 
• Provided support to higher level teams in order to assist with service levels
for telephone and e-mail.


May 2003 - Aug. 2003


Bennett-Koblin Associates, Los Angeles, CA
Client Services Representative

• Provided support to Cingular Wireless account representatives for pre-paid
wireless plans for Telemac.
• Compiled billing analysis and cellular usage discrepancies for new
complaints.
• Interfaced with senior technicians to resolve time sensitive and critical
issues. 
• Performed data entry of inquiries and assisted with backlogged cases.

November 2000 - July 2002

Office of the Massachusetts State Secretary, Boston, MA
State Publications and Regulations Division
Copy Editor

• Assisted the director with correspondence, bulk mailings, publications, and
purchase orders. 
• Proofread and corrected advertisements for weekly state publications. 
• Researched inquiries of general laws, pending legislation, regulations, and
executive orders. 
• Advised state officials and non-profit organizations on compliance with the
state procurement act.


December 1998 - November 2000


Office of the Massachusetts State Secretary, Boston, MA
Citizen Information Service
Information Specialist

• Responded to telephone inquiries from residents on a range of topics with a
mean of 100 calls daily. 
• Compiled the Helpful Massachusetts Telephone Numbers directory for the
Web and print. 
• Revised the storage system for publications and periodicals increasing office
efficiency twenty percent. 
• Instructed five support personnel during the summer months. 


EDUCATION 

Harvard University, Cambridge, Massachusetts 
General Studies, 1992-1993 

Franklin Pierce College, Rindge, New Hampshire 
Liberal Arts, 1989-1990 

Cohasset Public Schools, Cohasset, Massachusetts 
Diploma, 1987 


SKILLS
 
Experience using Mac OS 10.4 and Windows XP Professional. Applications:
Microsoft Access, Excel, Word. Basic HTML