QUALIFICATIONS:
    15+ years owning and operating full service advertising and marketing
agencies
    Extensive experience working with global clients
    Inspirational public speaker and writer
    Flawless budget control and contract negotiations 
    Proven strategic planning and leadership skills
    Develops and drives innovative programs from concept to completion
    Strong team building and performance development ability
    Strong advocate of brand voice and company culture

KEY ACCOMPLISHMENTS:
    SKYY Vodka: Launched    Most Recognized Spirits Campaign of the Year    (U.S
Ad Review)
    Xerox: Awarded    Most Innovative Campaign of the Year    (Xerox Global)
    Mauna Loa: Built brand globally for resale (acquired by Hershey for $150
million)
    Netstream: Launched first VoIP telephony company (acquired by Cisco)
    National Semiconductor: Moderated qualitative research globally to
reposition company
    Cordornui Champaign: Chosen as lead agency globally for largest Champaign
producer
    *Road: Launched first web-based and mobile GPS tracking company
    E*Trade: Rolled out internal branding and company culture program to enable
rapid growth
    Edison International: Launched $10 million green power campaign
    UC Berkeley Extension: Regular speaker at international marketing classes

PROFESSIONAL EXPERIENCE:
LABELWATCH, INC.     Founder Jun 2007 to Present 
Oakland, CA
Created the first and only informational website globally that compares
additives, ingredients and nutrition facts in over 25,000 brand-name foods. On
the site, product information is linked to a proprietary glossary that helps
users decipher food labels for making better choices. 

FUEL AGENCY, INC.     President & Sr. Brand Strategist Oct 2003 to Present
Oakland, CA
As a seasoned Brand Strategist and Sr. Account Planner, developed groundbreaking
programs for a host of diverse companies. In addition to building strategically
driven programs, oversaw the agency  's Interactive and media teams, and general
day-to-day operations.

BRANDFUSION, LLC.     Vice President, Brand Strategy & Planning Feb 1999 to Oct
2003
San Francisco, CA
ZOO Advertising merged with three creative firms to form a fully integrated
creative firm offering branding, advertising, interactive and public relations
services to meet the needs of emerging dotcom companies. Oversaw research,
strategic planning and media departments. Developed proprietary BrandFocus „ 
strategic system to seamlessly integrate department efforts.

ZOO ADVERTISING, INC.     Partner, Brand Strategist & Media Head Jan 1990 to Feb
1999
San Francisco, CA 
Built progressive boutique advertising agency into multi-million dollar firm
specializing in $1 to $15 million dollar accounts and global product launches.

PACIFIC COAST IMPORTS     Vice President of Marketing Apr 1986 to Dec 1990
San Francisco, CA 
Worked with key buyers at Emporium-Capwell and Macy  's to develop and
manufacture high-volume private-label programs in leather accessories and
luggage. 

INDUSTRY EXPERIENCE:
Technology:
National Semiconductor, Agilent, Avago Technology, Psygnosis/Sony Entertainment,
Novell, Zapwerk
Telecommunications:
Nextel Communications, Telemac Cellular Corporation, Netstream VoIP, !Astound
Communications, *Road
Green Energy:
Edison International Green Power, Heliodyne Solar Hot Water
Automotive:
Dirito Brothers, Berkey Imports Pleasanton (yes, this is spelled right   ),
Jiffy Lube 
Restaurants:
Fresh Choice Restaurants,   Una Mas! Taqueria, Doubletree Hotels/Food & Beverage
Division, Monterey Pasta Company Restaurants, Cantina Restaurants
Retail:
Galaxy Lighting, Crescent Jewelers, J. Burton Jewelers, President Tuxedo,
Roseville Galleria, San Francisco Center, Quadrant Corporation, Serramonte
Center, Santana Row
Financial Services:
E*Trade, Ellie Mae, Old Republic Title Company
Pharmaceutical:
Amira Medical, Abbot Pharmaceuticals
Consumer Products:
SKYY Vodka, Mauna Loa Macadamia Nuts, Corazonas Chips, Kendall-Jackson, Codorniu
Champagnes International, Artesa Vineyards, Rella Good Cheese Co., Cannon Wines,
Little Forrest, Wente Vineyards
Organizations, Associations & Non-Profit:
Sierra Club, United States Tennis Association, University of California
Athletics, AIDS Project, The Clean Water Project

EDUCATION & CERTIFICATIONS
Landmark Institute - 2006
Internet Marketing Summit - 2004
Advanced Microsoft Office Skills - 1993
The Media School - 1989
UC Berkeley Extension   “ Marketing Certification Program - 1986