Ruth R. Singh
1017 Crocker Avenue, Daly City, CA 94014
Email: 
(415) 841-9954 home
(415) 559-1727 cell

OBJECTIVE: Seeking a position where my passion for translating customer insights
into business/system requirements and improving and automating processes could be
utilized.

QUALIFICATIONS:

Over 15 years combined experience in Marketing, Operations, Marketing
Automations and Business Analytics. Extensive range of experience in marketing
includes new customer acquisition and customer retention campaigns, marketing
campaign automation across internal/external systems, process and system
redesign, implementation and application support.

Creative thinker with strong analytical and problem solving skills, energy and
commitment to drive projects to completion. Ability to get things done through
formal and informal networks. Ability to effectively communicate and facilitate
communication across diverse and dispersed audiences.

WORK EXPERIENCE:

Intuit Inc., Mountain View, CA December 1991 - August 2009

Center of Excellence, Direct Response Group March 2006 - August 2009
Marketing Automations Manager
Primary function included automating recurring marketing campaigns by partnering
with internal and external cross-functional teams to define and deliver on
automation strategies.

Accomplishments:

 * Created new business processes and implemented effective solutions for
external vendor process improvements which reduced automation costs by
approximately 44%.

Direct Marketing Manager
Drive the strategy and success of the subscription renewal, winback and
retention campaigns for 5 business divisions while increasing efficacy,
efficiency and reducing costs.

Accomplishments:

 * Fully automated a multi-contact email and direct mail campaign. Campaign
consisted of 7 contacts within a 24 month period.
 * Implemented efficiencies resulting in 32% decrease in marketing costs in 3
quarters.

(415) 559-1727 cell

Financial Supplies Group December 1991 - March 2006
Senior Direct Marketing Specialist, Acquisition Marketing
Developed and executed strategic acquisition programs into the Quicken and
QuickBooks installed customer base.

Accomplishments:

 * Process improvements increasing On-Time Delivery rate from 94% to 97% and
cost savings of $252k annually.
 * Created system efficiencies reducing web track code entry from 45 minutes to
10 minutes

Direct Marketing Program Analyst, Business Intelligence Group
Provided training to business teams on process, tools and information
infrastructure to ensure increased revenue and reduced costs.

Accomplishments:

 * Automated standard dashboard reports providing accurate, financial and
performance data for management.
 * Implemented Telemarketing Campaigns generating over $600K for one campaign
and $720K in another, additionally increasing monthly sales from $24K to $170K.

Marketing Operations, FSG
Partnered with internal/external cross-functional teams to provide systems
support strategy and continual process improvements.

Accomplishments:

 * Created new product code structure which significantly reduced operational
maintenance and was adopted across other areas of company.
 * Increased our Source code capture rate from 10% to 67%

US Sprint Communications, Burlingame, CA June 1984 - August 1991
Quality Assurance Specialist
Trained and monitored customer service representatives for exceptional customer
service skills utilization and positive customer experience.

Senior Toll Fraud Investigator
Researched and resolved calling card abuse cases for monetary restitution and/or
prosecution -- recovered over $900k in monetary restitution.

Bank of America, San Bruno, CA September 1983 - June 1984
Assisted customers with banking transactions. Promoted to Vault Teller after 3
months.

Best Products, So. San Francisco, CA September 1980 - June 1983
Receiving Clerk
Sears Roebuck & Co August 1979 - September 1980
Customer Service Representative, Catalog Division

References available upon request