NORMAN  BUTEN

Contact:	
2110 Kittredge, #204
Berkeley, CA 94704
415.310.3554

URL with WORK: www.normanbuten.com


Awards:	
1 Clio Gold
3 SXSW Merits (Digital)
1 D&AD Silver Pencil
1 One Show Silver
3 RAC Finalists (Retail)
2 National, 6 Regional and 24 Local Addy
2 Communication Arts Award of Excellence
1 Finalist London International Advertising Awards
A range of other industry specific awards


Degrees:	
BA - Communications
University of the Witwatersrand (South Africa)

Advertising & Marketing Diploma - AAAA
(Association of Accredited Advertising Agencies)
Online Development, Direct Marketing, Copywriting, Design & Art Direction,
Media, Communications, Promotions & Events, TV & Digital Production.


Affiliations:      	Lecturer at The Academy of Art and Miami advertising
schools.


  Experience:

2005 to Present:	
One World Communications, Arc Worldwide
The Bay Area, California, USA and England
Creative Director, Copywriter, Strategist,

Accounts:	Hewlett Packard, Nike, Nestea, Abbott Laboratories, Scandinavian
Design, 10K (beverage), Concentric 						Network Corporation, USDA, University of
Southern California (Dominguez Hills), iGrafx and others.

Work Included:	Winning the pitch for The Concentric Network Corporation account.
An integrated advertising and branding campaign with website development, Flash
demos, print ads and sales promotions.  Initial response on launch exceeded
expectations by over 140% (see my URL for work samples).


Concepting an integrated national advertising and branding campaign for the 10K
beverage through primarily print ads and online games.


1999 to 2005:	
Ogilvy & Mather, Digitas, Modem Media, Carat, AvenueA/Razorfish and others
(contract).
San Francisco, New York City, elsewhere
Creative Director, Copywriter, Strategist, Producer

Accounts:        Nike, New Orleans Tourism, Coca Cola (UK), Intel, Hewlett
Packard, Micrografx, Supercuts, Discovery Channel, CareerPath, Virgin Islands,
Louisiana Lottery, Web TV and others.

Work Included:	Concepting award winning website with interactive eCRM
capabilities, blogs and interactive games, as overall branding for the Alive
beverage in Britain.  Alive is part of Coca Cola.  CTR rate on website increased
by 82%.

Increasing consumer and convention tourism to New Orleans through a website,
travel blogs, TV, radio, print and traveling promotions campaign.  Traffic
increased by approximately 30% over 6 months (see my URL for print ads)

Promoting the in-store brand identity for Nike All Condition Gear by developing
distinctive POS material, interactive stations and in-store videos.  						ACG
in-store sales increased by over 45%.



1997 to 1999:	
Foote Cone & Belding
San Francisco, CA
Creative Director, Copywriter, Strategist

Accounts: 	Sutter Home, Nestea, Hewlett Packard, Web TV.

Work Included: 	Making Nestea comfortable with the creative and strategic
abilities of the "New" team, with concepts for advertising, branding and online
development needs.

Concepting a national environmental protection campaign for Hewlett Packard with
primarily banner ads, website development, viral exposure, e-mail blasts, social
media groups and posters.


1994 to 1997: 	
BBDO & Net#work BBDO (interactive)
Johannesburg, South Africa
Assoc. Creative Director, Copywriter, Strategist, Director, Producer

Accounts:	SPCA, Volkswagen, Iberia Airlines, Dunlop Tires, Fibre Trim, Dion's
Electronics (largest consumer electronics store in South Africa).

Worked way up from Junior Copywriter to Assoc. Creative Director (Group Head) in
general service agencies	 offering a wide and integrated umbrella of services
	including advertising, strategic marketing and direct selling.

Work Included: 	Formulating a combined online, VText, TV, print and traveling
exhibit campaign pushing responsible pet adoption for the SPCA (see my URL for
award winning TV spot).

Concepting and executing an integrated multi-media campaign promoting cheap
holiday packages to Spain for Iberia Airlines under the title "Costa Peanuts". 
Consisting of primarily online banners, e-mail blasts, entertainment events and
POS 	posters at travel agents, the campaign resulted in a 46% increase in ticket
sales.

Establishing and promoting the national brand identity, plus increasing
dealership sales, for Volkswagen Golf.  The campaign exploited popular
						trends and consciousness in the country at the time, and consisted
primarily of online promotions, closely backed by dealership group events
throughout the country.  Sales reported to have increased by an average of 15 to
25% (See my URL for generic branding TV spot).