Highly motivated and versatile creative with over 20 years of increasing
management and development responsibilities for a wide range of industries
including Fortune 500. Exceptional ability in producing dynamic concepts and
executing design for a variety of applications including print, interactive and
web. Demonstrated competence in managing vendors and organizing work-flow for
streamlined production and delivery of end products. Strong commitment to staying
relevant with new developments in the graphic design and marketing world as well
as continuing study of ever evolving web technology, especially in motion
graphics, CSS styling and html.
Selected Accomplishments
Creative Design Manager
INTERTHINX, Inc., Agoura Hills, CA
No Lack of Innovation. Through comprehensive research, conceptualized and
produced the FraudGUARD ad campaign leveraging a series of look-a-likes in order
to emphasize the need for the real thing. The result of the print and online
banner ads was an increase of 90% in referring traffic.
Creativity, Versatility and Exceptional Organization Saves Thousands. By doing
the work of several, conceptualized, directed, designed and produced two issues
of The Front Line Magazine in print and mini-site online. The publication, a
32-page full color magazine, focuses on the mortgage industry and highlights
solutions from industry experts. "The compliments from colleagues outside of
Interthinx on our marketing, design and tactics are evidence that Loretta's
talent and abilities resonate not only company-wide, but throughout the
industry." -2010 Annual Performance Review
Rock Solid Branding Helps Bottomline. Through collaboration with subject matter
expert, developed the initial concept, and with the rest of the marketing
department and outside vendors, produced a series of online "commercials" for
ValueGUARD. The result was recognition for the subject matter expert and
associated business unit, opening up the opportunity for further networking and
business growth.
Senior Graphic Designer
INTERTHINX, Inc., Agoura Hills, CA
Attention to Detail Helps Sales Team Sell Millions. Solid restructuring of
marketing collateral from concept through to production of printed and online
sales material that better clarifies enterprise offerings followed by design and
development of solo product landing pages has resulted in better metrics for
marketing analysis and sales leads.
Independent Contractor/ Owner
LJU DESIGN, Los Angeles, CA
Multi-tasking Meets Its Match. Full-service, graphic design/multimedia studio
specializing in corporate communications successfully meeting business/marketing
goals. Projects included; corporate identity and branding, marketing brochures,
websites, banner ads, landing pages, sales powerpoint presentations, tradeshow
graphics, motion graphics, CD and DVD packaging and album covers. Clients
included: Artime, Ayer/Tuttle, Amgen, Continental Airlines, CRA/LA, COREStaff,
Cyrano Sciences, DMX Music, DMX Inflight, Ellis & Ross, Intercal, llc., KB Home,
Lescher Marketing, McGraw Hill/ CITF, Miller Shandwick/Initiative Media
Worldwide, O'Mara Design, PCF/CaP CURE, Rabuck/Carnie, Rothstein & Memsic,
Sheppard & Associates, Suissa Advertising, The Corporate Storyteller, Toyota
Motors, UCLA/TFT
Projects and Deliverables
Corporate identity and branding, marketing brochures, websites, banner ads,
sales presentations, tradeshow graphics, motion graphics, CD and DVD packaging
and album covers, Marketing brochures, catalogs, advertisement, product design
and development, packaging, POP displays, tradeshows, product branding,
illustration, gift products, sample reports, PowerPoint slides, information
graphics, tradeshow configuration and graphics for 6ft to 20ft booths.
Technical and Practical Summary
Software: Adobe CS5: InDesign, Photoshop, Illustrator, Flash; Final Cut Pro 7;
QuarkXpress; After Effects; Corel Bryce; Peak ll; Microsoft: Word, Excel,
Powerpoint.
Industry: Art direction, photo direction and styling. Full knowledge of
pre-press and printing for traditional and digital offset; Complete knowledge of
MAC and PC OS; HTML and CSS Styling.
Professional Experience
Creative Design Manager, Interthinx, Inc., 1/2006 - present
Owner, LJU Design, 6/1990 - 1/2006
Senior Graphic Designer/Art Director, DayRunner, Inc. 8/1987-6/1990
Education
San Diego State University: Bachelors degree with emphasis in Graphic Design
UCLA Extension: ongoing studies include Web design, HTML and CSS, 3-D animation,
motion graphics
References upon Request
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