EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA
Master of Business Administration, Marketing May 2008
 * Graduate Marketing Association member, Entrepreneurship Venture Management
Association member
 * Student mentor

Syracuse University Syracuse, NY
Bachelor of Science, TV, Radio, and Film May 2002
 * Graduated Magna Cum Laude with a 3.65 G.P.A.
 * Double minor in Music Industry and History

EXPERIENCE

Namco Bandai Games America San Jose, CA
Associate Brand Manager 2008-Present
Managed cross-functional team composed of P.R., web design, sales, and
production in marketing videogames.
 * Led Warner Brothers licensed title, "Clash of the Titans," from creating
initial strategy through to game launch.
 * Created copy for game packaging, website, TV commercial, print ads, and
online ads for national campaign.
 * Organized and ran promotional events for "We Ski & Snowboard" with
co-sponsors U.S. Ski Team, USA Snowboarding.
 * Drove consumer awareness and purchase intent through retail discounts,
pre-order prizes, and events.
 * Analyzed industry data to determine which segments to target and built
marketing plan based on these findings.

Nestlé: Dreyer's Grand Ice Cream City of Industry, CA
Brand Marketing Intern Summer 2007
Developed recommendations for penetrating new market channels and completed a
competitive analysis that determined ways to increase market share.
 * Analyzed sales reports from Nielsen and IRI to determine causes of
underperforming brands in different retail markets.
 * Managed a P.R. agency and a Marketing firm in running promotional events
throughout Southern California.
 * Developed sell sheets for new products and created radio ad copy used in
on-air product promotion.
 * Created, organized, and led Ice Cream promotional events for more than 3,000
people to induce trial of new brands.

Charoen Pokphand Group Los Angeles, CA/Bangkok, Thailand
Student Marketing Consultant 2006-2007
Developed Thai QSR concept for U.S. market entry through competitive
benchmarking and analysis.
 * Led a team of 5 in the "Thai Thai" restaurant brand development, including:
positioning, menu selections, company slogan, and customer segmentation.
 * Conducted consumer research of over 100 respondents to determine preferences
of menu items, likelihood of trial, price sensitivities, logo design, and
restaurant motif.
 * Analyzed "Panda Express" case study and researched competitors in the QSR
industry, specifically fast casual restaurants.
 * Determined initial "Thai Thai" restaurant location based on regional
demographics, QSR trends, and heavy-user data.

National University Los Angeles, CA 
Academic Sales/Admissions Advisor 2003 - 2006
Promoted National University to potential students and transfer students
utilizing "University of Choice" marketing campaign, targeting working students.
 * Strategized new forms of revenue generation and targeted new demographic
segments.
 * Creatively positioned the university as an alternative to traditional
schools, where classes ran on a flexible schedule.
 * Negotiated student dilemmas and concerns through cross-functional teams in
financial aid, credentials, and administration. This led to higher retention
rates each academic year.

Deep River Films Beverly Hills, CA
Office Manager 2002 - 2003
Managed client relations with literary agents, studio executives, producers,
writers, and actors.
 * Advised and consulted on screenplay submissions and evaluated literary
material for use in motion pictures.
 * Supervised internship program, including hiring and managing 5 interns.