PROFILE

Aggressive, persistent, hardworking, highly motivated marketing professional
with years of experience and strong track record in, marketing, licensing and
sales that maximize bottom-line results. Transform corporate goals into profits
by cross-functional teaming to develop speed-to-market strategies, by
constructing innovative sales programs, leading supply chain management, and by
managing dynamic, solutions-based teams.
Highly skilled in:

( Marketing Research & Management
( Product-Marketing Plans
( Product Positioning
 ( Campaign Strategies
( Purchasing
( Customer Needs Analysis
 ( Return On Investment (ROI)
( Retail Distribution
( Closing Skills
 ( License Acquisition & Retention Programs
( Market Launch
( Marketing & Licensing Program
 ( Business Development
( Negotiations
( Team Building & Leadership
 *

CORE COMPETENCIES

 * Excellent strategist; effective in developing business strategies and
techniques from concept to completion, resulting in goal achievement, profitable
growth, and team efficiency
 * Sales, Marketing and Licensing; knowledge of principles and methods for
showing, promoting, and selling products or services. This includes marketing
strategy and tactics, product demonstration, sales techniques, and sales control
systems
 * Proven leadership skills and a successful track record in strategic brand
management, marketing, supply chain management, and distribution
 * Resourceful and well-organized; skilled in planning, task management and
project follow through
 * Keen sense of responsibility; solid professional standards. Excellent track
record of dependability
 * Problem solver; responds rapidly and appropriately to changing circumstances.
Analyzes problems, applies solid judgment, makes astute decisions to effect
positive change, and refocuses on new priorities

EMPLOYMENT HISTORY
VICE PRESIDENT OF LICENSING & MARKETING
B1 GAMES, INC. ( LOS ANGELES, CA
2005 - Present

 * Responsible for product-marketing plans including product positioning,
campaign strategies, creative briefs and market research insights.
 * Developed a more efficient marketing division-which consistently generates
millions of dollars in sales; confer and negotiate with Licensors and outside
vendors in securing properties.
 * Identify most efficient opportunities for return on investment (ROI)and
revenue opportunities through reviewing and analyzing current customers,
potential customer segments and purchasing habits of exisiting client base.
 * Account Executive between Licensor, Distributor and B1 in all stages of
product development to guarantee the smooth flow of information, materials and
communication required for a successful product launch
 * Work closely with Public Relations, Communications and Creative Services
teams in product representation to the distributor, trade, press and public for
US and International markets.
 * Supervise and mentor Product Manager and Staff
 * Work directly with CEO
( Oversee all manufacturing and supply chain initiatives for Asia, North America
and Europe.
 * Lead contract negotiator for company - oversee and communicate all legal
requirements for company - negotiate contracts.
( Set up distribution; from supply chain manufacturing in Asia and Europe to
selling into major mass accounts.
 ( Manage and oversee all online initiatives.

VICE PRESIDENT OF SALES, MARKETING AND NEW BUSINESS DEVELOPMENT
WILD BRAIN INC.( LOS ANGELES/SAN FRANCISCO, CA
2001 - 2004
 * Set up and ran the Company's US Television Syndication and Distribution
Division
 * Established co-productions and branded a wide variety of animated television
series to major US and foreign television networks and to major US cable networks
including to Disney Playhouse, ABC Family, M6, EM.TV, Jim Henson, and many other
major entertainment companies.
 * Developed and Sold Television to Playhouse Disney - "Higgley Town Heroes"
 * Profitably launched video distribution label with direct sales to retailers
including WalMart, Kmart, Best Buy, Blockbuster and many others
 * Successfully launched Television Syndication division with coverage
throughout 70% of US. Created Syndicated block on the WB for Kids100+
 * Successfully inaugurated the Brand Marketing and sponsorship opportunities
for company
 * Negotiated and closed multipicture film deal with Miramax.
 * Developed licensing, merchandising, and branding opportunities for company's
properties

VICE PRESIDENT OF SALES & MARKETING
MSH ENTERTAINMENT/KIDS & FAMILY NETWORK INC. ( LOS ANGELES/NEW YORK/SAN
FRANCISCO
1997 - 2001
 * Marketed children's entertainment properties into various channels
 * Negotiated warrant in company from Intel Corporation as well as in Beta Test
Site for Intel Corporation
 * Strategize marketing and business plan for KidsAndFamily Network advertising
network
 * Led a team of approximately 20 staff in the areas of product/brand
management, marketing communications, PR, creative services, internal sales
development and online/database marketing
 * Trained and developed sales and marketing team for Network with Interep
Interactive, Division of Interep Radio (Nasdaq: IREP)
 * Marketed and sold a number of children's and family animated programs which
includes "Van-pires", "Sky Dancers" and "Dragonfly's"
 * Successfully closed production and sales agreements with US Studios,
Networks, Foreign Distribution companies and International Television Networks
 * Negotiated brand marketing and sponsorship agreements with leading Internet
search and technology companies, Inktomi (Nasdaq: INKT), and AskJeeves (Nasdaq:
ASKJ)

VICE PRESIDENT OF ENTERTAINMENT & NEW MEDIA
GENERAL MEDIA INTERNATIONAL ( LOS ANGELES/NEW YORK
1992 - 1997
 * Oversaw and ran production, distribution, marketing and development of
product for Entertainment & New Media Division of GMI
 * Instituted Entertainment, New Media & International Television Division for
General Media. Successfully increased sales of Division from $300,000 per year to
sales of over $35 million during tenure
 * Successfully negotiated and closed multi-million dollar Home Video
distribution deal with Warner Bros. Home Video, an output Feature Film deal with
New Line Cinema, multi-million dollar New Media deal with Philips N.V., as well
as the deal with America Online for creation of GMI magazine properties for
distribution on AOL
 * Established International Television and Video Distribution w/ Licensee's in
over 45 Territories
 * Discovered branded, and sold a number the award winning Children's
programming including "Shakespeare Animated Series", hosted by Robin Williams and
"The Gumby Movie".

EDUCATION &TRAININGS

MA IN PSYCHOLOGY
( UNIVERSITY OF SANTA MONICA, SANTA MONICA, CA

BA IN BROADCAST MARKETING/COMMUNICATION
( SUNY OSWEGO

OTHER:
GUEST LECTURER
( HILTON SCHOOL OF BUSINESS AT LOYOLA MARYMOUNT UNIVERSITY
( UCLA EXTENSION