bonnie valles 
 www.bonniecreatesit.com  [Send email to request phone number] 37.8756

E-Z Data SUMMARY

 * Instrumental in the initial launch of SmartOffice & established branding
within marketplace
 * Re-branding of E-Z Data, Inc. & revitalization of CDS (base product).
 * 10,000+ customer increase in 6 years (consistent increase of 25% from
2003-present).
 * Revenue increased from 12/m to over 25/m in last 5 years as of 10/09
 * Sales in Brokerage & General Agency market segment increased by 50% from
'06-'09.
 * Referral program leads increased by 64% in '08-'09.
 * Succeeded in a declining market: leads increasing by 30% in third quarter of
'09, without significant decrease in closing rate (previously 14% down to 12%).
 * Created global branding, positioning and messaging platforms for
International market expansion (Japan/Singapore/China/Canada).
 * Supervised/Hired communications staff, agencies, graphic designers, website
consultants and other vendors
GENERAL SUMMARY
 * More than 25 years experience designing and producing targeted professional
materials including email campaigns, online and print advertising, sales
collateral, brochures, direct mail marketing, client centric events, tradeshow
materials and other ongoing graphic design deliverables.
 * Experience working with a variety accounts from software, retail, health &
beauty, travel, utilities and non-profits.
 * Possess deep knowledge of layout, graphic fundamentals, and typography along
with the limitations of both print and web.
 * Highly experienced with Adobe Suite CS4 and Flash and particular strength in
Photoshop as well as InDesign.

PROFESSIONAL HISTORY

E-Z Data, Inc. (2003-2009) Position Creative Director
CRM Solutions for Insurance and Financial Services

Working in a fast-paced environment, designed and directed initial launch of
SmartOffice. Established branding within marketplace yielding a 10,000+ customer
increase in 6 years (consistent increase of 25% from 2003-present. Re-branded E-Z
Data, Inc. & revitalized CDS (base product), resulting in revenue increase from
12/m to over 25/m in last 5 years (data as of 10/09). Developed campaigns for
sales in Brokerage & General Agency market segment which produced a revenue
increase of 50% from '06-'09. Implemented referral program in multi channel
campaign which increased leads by 64% in '08-'09. Succeeded in a declining
market: leads increasing by 30% in third quarter of '09, without significant
decrease in closing rate (previously 14% down to 12%). Created a variety of
marketing materials aimed at increasing our international presence. These efforts
resulted in corp. clients in Japan, allowed us to become largest CRM in
Singapore, increased client base in Canada by 50% and are currently working on
the emerging markets in China. Determined annual production schedules and budgets
for print / direct mail / exhibition / Internet projects. Created or provided
direction for various materials including but not limited to: exhibit booths, UI,
website, publication and online advertising, video spots, direct marketing and
various collateral materials. Managed multiple projects simultaneously from
concept through completion, and was often called upon to provide creative
guidance as well as quality control over projects throughout the organization.

Bonnie Valles Design (1996- 2003) Position Consultant
For 5 years produced intelligent and strategy-based creative solutions that
reflected the brand personality of a diverse group of clients. Developed logos,
packaging, direct marketing, corporate identity kits, various type of collateral
and provided creative direction for photo shoots. On larger projects, supervised
a freelance staff of Copywriters, Art Directors and Photographers. As Creative
Director, oversaw the execution of all creative efforts, insuring that they were
on strategy, budget and schedule.

Client List: Automobile Club of Southern California , Direct Partners, Guthy
Renker, Grizzard, Kern Direct, Monte Vista Grove Homes, Proactive Skin Care,
Product Partners, Quicken/TurboTax, The Russ Reid Company, Special Olympics,
Huntington and Glendale Memorial Hospitals and 3Com.

Brierley and Partners (1994-1996) Position Senior Designer
Evaluated, organize and prioritize multiple projects and creative teams. The
ability to respond creatively to inevitable changes in timelines, deadlines, and
project goals was mandatory. As the result of vast retail experience acted as
lead creative on the Neiman Marcus account. Responsibilities included design,
directing photo shoots, procurement of photography, supervised retouching and
print.Often called upon to develop advertising and direct marketing campaigns for
the other key accounts.

Client List: Neiman Marcus, Norwegian Cruise Lines, Pacific Bell, United
Airlines

The Mayo/Valles Group (1990-1994) Position Partner
As a partner in this agency, it was essential that I possess strong problem
solving skills, ability to understand and identify key strategic issues, and
develop creative design solutions quickly. I excelled at originating ideas, while
simultaneously managing staff, anticipating schedule changes and implementing
multiple campaigns. Over 4 1/2 years I was responsible for the creation of
numerous corporate identities, direct marketing campaigns, catalogs, packaging
and print publication.

Client List: BMG, The Broadway, Brierley and Partners, Fancy Publications, FHP,
Fluor Daniels, Great Expectations Creative Management, Jafra Cosmetics, Jiffy
Lube, Mattel Direct Marketing, Max Factor, MCA, Norwegian Cruise Lines,
Pharmavite (NatureMade) Vitamins, Russ Reid, Southern California Gas Company,
Spectrum Media, World Vision

EDUCATION

NAPP continuing education seminars
Art Center College of Design, Pasadena CA (attended 1974 - 1976)
Tyler School of Art, (division of Temple University) Rome, full graphics
scholarship
Scripps Claremont, full graphics scholarship