Donna Misa
San Francisco, CA     *     650-504-3076     *     www.linkedin.com/in/donnamisa
     *     

Mid-Senior Level Marketing Strategy & Management
Extensive experience in B2B integrated, cross-channel marketing. A proven and
successful track record of combining strategic planning disciplines, integrated
marketing communication and vendor-client management with leadership and
creativity.

Profile of Key Strengths
* Recognized by stakeholders, management, colleagues, staff and customers as a
respected leader and highly-valued contributor who helps transform, evolve and
grow business through integrated, innovative marketing strategies and
interpersonal effectiveness.
* Uniquely skilled at blending strategic vision with tactical and operational
excellence, balancing business focus with outstanding management skills.
* Mobilizes and motivates team toward common goal, reframing challenges with
positive solutions and actionable recommendations.
* Creates an atmosphere of communication and collaboration enabling teams and
individuals to achieve their objectives.
* Leads with ability to see gifts and potential in others, acknowledges
contributions and trains for high performance.
* Exhibits remarkable communication, clarity and impact along with attention to
detail and quality assurance.

Integrated Marketing * Marketing Strategy & Management * Online Marketing *
Advertising and Promotions
Print Management * Brand Building Strategy * Relationship Marketing
* Customer Acquisition & Retention * Product Merchandising & Marketing
Strategic Pricing * Website (Development, Management, Optimization) * Campaign &
Project Management
Vendor Negotiation & Management * Staff Training & Team Development

Professional Experience

Marketing and Administrative Consultant, EdesignC, Inc. - San Francisco, CA    
Aug 2009 - Sept 2009
Responsible for: Preparing content and collateral RFQ marketing material for LBE
Engineering firm offering MEP and LEED Certified Design Collaborative Services,
focusing on sustainable energy and design, electrical, mechanical and water
treatment.
Marketing, Operations and HR
* Assisted the principal in all aspects of sales and business development.
Performed marketing, administrative and HR functions including benefit package
development and implementation. Began developing company Policy & Procedure
Manual, QA/QC Manual. Attended pre-proposal meetings for City projects, prime and
sub-contracting opportunities.

Vice President, Dataprint Corporation - San Mateo, CA                          
1990 - 2009
Responsible for: Leading, planning and driving customer acquisition, retention
and brand building corporate marketing initiatives for a 44 yr B2B, professional
design supply company. Reported to the President. Directly supervised 4
Department Managers including: Accounting, Purchasing, Customer Service, IT in
addition to developing and implement all cross-channel marketing strategies.

Strategic Marketing Management
* Managed $ .5 million marketing budget leading marketing & management team to
increase, then maintain market share in a highly competitive vertical, niche
market. Increased profitability 8% through strategic sourcing, stringent vendor
negotiations & tightening internal efficiencies in areas such as telecom, graphic
design, print & production, insurance and employee benefits.
* Aligned marketing initiatives with corporate strategy focusing on what had the
most impact to the bottom line; increased revenue 22% over four years through
2007. Increased customers base 14% in 2006.
* Directed all interactive marketing efforts, increased web sales to 25% of
overall sales by upgrading, re-categorizing website to drive acquisition with
creative offers and cross-marketing for customer retention.

Integrated Marketing & Sales Support
* Initiated and directed marketing initiatives, collaborated on direct marketing
best practices and presented opportunities to President (e.g. website, e-blast
campaigns, sales, automated transactional (functional) email, PURLs, etc.) Drove
customer acquisition and retention through Search Engine Marketing (SEO/PPC.) 
Increased revenue with cross promotions, increased leads with relevant offers.
* Established and maintained best practices for all online and offline
marketing.
* Developed automated sales tools with customization features enabling
personalized marketing communication.

Branding
* Developed and deployed corporate and product brand-building vision,
merchandising and positioning for vertical market.
* Set strategy for brand standards and guidelines including implementation and
sales unit. Aligned company to ensure consistency across all customer
touch-points.

Website Redesign
* Redesigned B2B, e-commerce website featuring over 4000 sku's. Provided a
user-friendly, streamlined purchase experience. Developed sophisticated product
categorization and classification system to ensure effective cross-sell
profitability.
* Created robust web content including copywriting and management of blog
journal featuring relevant information, sales promotions and product collateral.
Facilitated lead generation through marketing messages and strategic cross-print
nd affiliate offers.

Product Marketing, Management & Quality Assurance
* Provided all aspects of product merchandising including sourcing, branding,
copy writing, volume bundling, strategic pricing and advertising.
* Maximized cross-selling opportunities and strengthened company position in
vertical market; developed a broad range of tactics (name, logo, brand, catalog,
sales promotions, website, e-blasts, flyers and PURL campaign.)  Consulted on
application design for user interface.
* Set positioning strategy aligned to customer's needs in highly competitive
marketplace.

Operations, Management & Training
* As direct supervisor of 4 department managers, improved performance through
streamlining processes, updating policies and frequent front line training
through weekly 'Marketing Round Tables.'
* Ensured smooth operation of (3) nationwide Distribution Centers and all
corporate office departments by recruiting, interviewing, hiring new staff and
coaching Department Managers and staff.
* Updated operational and customer service policies as needed increasing
customer satisfaction levels while reducing operating costs in areas such as
shipping and returns.
* Facilitated all staff training and development. Provided and administered HR
support with Corporate Controller.

"Because of Donna's proven marketing ability to effectively communicate the
value of our products to customer base we were strategic business partners for
many years. She is a consummate professional, open to new concepts and techniques
and knows how to successfully manage a vendor/client relationship." (Vendor,
Strategic Business Partner)
Director of Marketing

* Developed results oriented print & digital marketing plans offering creative
ways to market products, utilizing the internet; increase site traffic, brand
interaction, customer engagement and loyalty. Increased incremental product sales
17%.
* Led the first SEM project to leverage insight on customer behavior and
response. Utilized paid SEM, SEO online advertising, e-blasts and affiliate
banner ads.
* Responsible for managing all Department Managers. Reported to company
President.

"Donna is the most energetic, positive and solution focused professional I have
ever met." (Consulting Business Strategist)

Marketing Manager
* Created and implemented full marketing & circulation plan encompassing 76 page
catalog, print ads, deck cards, press releases and yellow page ads. Defined and
developed all direct mail circulation strategies. Executed all mailings,
including list management, list modeling, selection, list hygiene and
maintenance.
* Managed external business partners (consultants and vendors) including
engagement definition, contract negotiation, daily project management, analysis
of engagement recommendations and implementation of such.

"Donna is an amazing communicator. She brings energy and intelligence to any
situation, and skillfully manages challenges."
(Sr. HR Analyst)

Marketing Assistant
* Developed and executed print, direct mail strategies to drive and optimize
segmented customer response to include new customer acquisition. Contributed to
creation of CRM program, defining objectives through implementation.
* Learned cross-functional skills between marketing, creative, product
development and branding to merchandise and creatively promote product.
Coordinated Trade Shows, all Corporate Events and Corporate Training.

Technical Skills & Education
* Word, Excel, Absolut CRM, Customer Information Systems CRM, Distribution &
Management System.
MOM Direct Mail Management & Order Entry System
* Successful On-Site Management Certificate, Institute of Real Estate
Management, SF, CA
* Financial Education Certificate, Institute of Financial Education, San
Francisco, CA
* California Lutheran University, Thousand Oaks, CA  (BS, Biology/Psychology - 8
units from completion)

Memberships, Associations & Honors
* Stanford Who's Who of Executive Professionals & Entrepreneurs. 2009
* Advisory Board Member, Canada College Accounting Advisory Committee, Redwood
City, CA
* Direct Sales Women's Association Member, San Mateo Chapter
* Member Direct Marketing Association,  Member Northern California Catalog Club

Previous Work Experience
* Klingbeil Property Management & Investments, San Francisco, CA - Leasing
Agent, Asst. Property Manger
* Interstate Equities Corporation (Property Management), Menlo Park, CA -
On-Site Resident Manager
* Federal Express Corporation, Palo Alto, CA - Asst. to District Manager,
Business Service Center Division
* Homestead Savings & Loan, San Francisco, CA - Associate Branch Manager

Volunteer Endeavors
* San Carlos Little League, PONY & Joe DiMaggio Concession & Operations f