STEPHANIE ELENA
[Send email using form at bottom]
(707) 320-0528

Accomplished Marketing, Communications & Business Development Executive

Summary of Qualifications

Offering 10¬ years experience in marketing communications and business
development with passionate expertise in digital media. Highly successful in
forming and running own corporation for 4 years. Highly successful in acquiring
business partners, and offering creative marketing strategies and communications
programs with an attention to high-impact, high-value tactics. Extensive
experience in Project Management, and Affiliate Program Management and
Relations.
•	Self Starter, Self Motivated, Highly Organized Individual
•	Expertise in digital strategy development, online marketing and business
development 
•	Extensive leadership experience developing and managing cross-functional
groups
•	Suited for senior positions in business strategy, operations, online
marketing, web     analytics/reporting or product management for internet based
organizations.



Areas of Expertise

•	Marketing
•	Strategic Planning 
•	Business Development
•	Marketing Communications
•	Digital Media
•	Project Management
•	Brand Creation and Development
•	Corporate Communications
•	Executive Presentations
•	Internet Communications 

Professional Experience

HypeMedia/RASA Marketing CEO (2006-2010)
Annual Revenues Over $350K

Sole mission of RASA Marketing was to obtain licensing rights and distribution
rights for studios; Business-to-Business sales.  In addition HypeInc.; web
consulting and management services for studios and companies with an interest for
an Internet division, and/or online presence. 

As the CEO responsible for all aspects of business from Customer Relations,
Business Development, Partnerships, Legal Agreements, Marketing and Advertising.
			
Consultant for SBO Pictures Inc. (2008-2010)

•	Customer acquisition
•	Member Base Retention Grew 10% a year
•	Developed and implemented successful online marketing strategies and tactics
•	Successful partner marketing and business development efforts with Mobile
distribution companies, and social free sites.
•	Grew and managed a team of Programmers, Designers and Content Delivery Systems
Managers
•	Management of Monetized revenues grew by 200% within first year,
•	Event Coordination and Tradeshow Management.


Consultant for Nectar Entertainment Inc. (2006-2008)

•	Development, of online business from design conception to execution to
marketplace.
•	 Business development & marketing strategies and programs for affiliate
program and Mobile Technologies.
•	Management of Programmers, Film Editors and Designers.
•	Created specifications for affiliate program, content management systems
•	Budgeting and risk Analysis
•	Created Content Rights Management and Distribution Company created inside of
Nectar.  Gross profits of $68,000.00 in first month

Date.com, Affiliate Marketing Manager (2006)

Directed all internal affiliate management and business development efforts for
the company’s web properties. 

•	Product development for IP and Geo Targeting
•	Initiated and developed successful affiliate marketing strategies for
acquiring Affiliates.
•	Affiliate management from Commission Junction to Internal Programs.

Marketing Extensions, General Manager (2003-2006)	

•	Developed new company based on existing company platform, leased separate
office space, and hired staff inclusive of programming; design and content
management.
•	Development of Stats for new company.
•	Developed business requirements and product specification documentation
requirements for new products. While managing the project from inception to
launch; operating software and CMS were also included in the process; Introduced
the idea of a solutions focused on market segments for affiliates. 
•	Directly managed all web-marketing efforts and significantly increased quality
lead conversions from all sources, including: affiliates, new market segments,
and traffic channels.
•	Proposed, planned specifications and launched the company’s second business
platform for technology feeds, creating a new arm for monetization and business
development. Introduced new executive level online metrics and analytics
reporting operations and documentation 
•	Managed operations for the company's Search Engine and Advertising Network 
•	Managing New Clients and acquiring new customers for Ad Network; CPM based
revenues, grew company to 80K a month in just 3 months.
•	Event Coordination and Tradeshow Management.


GEC Media, Marketing / Business Development Manager (2002-2003)

Led market and brand development efforts for the first local, Internet-based
online service and content syndication unit of Advance Internet (AI) 

•	Launched new program based on existing traffic analysis.
•	Increased conversion rate by 100%
•	Led marketing efforts and management of off site team in Toronto Canada
•	Managed monetization, of cross sells and up sells in members and exit
traffic.
•	Specified and oversaw development of various programming projects and site
implementation.
•	Event Coordination and Tradeshow Management.



Coriane Inc., Marketing Manager

•	Created and specified programming technology for marketing developments, for
programmers.
•	Administrative contact for Public Relation through social media channels and
forums.
•	FTC Compliance and VISA Regulations
•	Assist to Chief Marketing Officer
•	Event Coordination
•	Tradeshow Coordination
•	Marketing and Advertising Approval


Cybernet Ventures, Business Development Manager 2000-2002

•	Developed business requirements and product specification documentation
requirements for new products. While managing the project from inception to
launch; operating software and CMS were also included in the process; Introduced
the idea of a solutions focused on market segments for affiliates. 
•	Management of Advertising Sales and Banner Links
•	Event Coordination and Tradeshow Management
•	Magazine Advertising Concepts and Design Conceptions for Details, FHM, and
Maxim.
•	Grass Roots Marketing tactics for exposure in the Grammy’s, Comedy Channel and
the Man Show with 10% penetration based letters, emails and phone calls to
various artists, recording managers, and producers for comedy channel and the man
show.

Other Experience

Qiagen Inc., Sales and Marketing Coordinator 1996-2000

•	Responsible for Travel and Event Coordination for 32 Field Sales Reps,
throughout the US and Abroad.
•	Support for the 5 National Regional Sales Managers, including PowerPoint
presentations, Excel sales spreadsheets, annual meeting coordination’s in Germany
and around the Globe.
•	Public Speaking to Initiating Sales Rep
•	Responsible for the assembly of Weekly Marketing Packages
•	Management of Advertising Sales and Banner Links
•	Assistance to Product Mangers for Liaison to Sales Reps and Managers.
•	
**Further Work experience Available Upon Request

Education

Pierce College, Woodland Hills CA

BS, Art History
Continuing Education

•	Certification in Legal Assistance
•	Take Charge Assistance