Deanna Key
1874 Twin Lakes Cir ∙ Loveland, Colorado, 80538
 [Send email to request phone number] 61-4544 (home) ∙ [Send email using form at bottom]



Senior Sales Executive ∙ Director of Sales ∙ Business Development
∙ Internet Marketing Specialist

Established sales leader, business development professional, business analyst
with extensive expertise in internet marketing, email marketing, managing clients
at C- level and finding/implementing revenue generating solutions.  Comprehensive
knowledge in training sales staff, developing efficient business processes,
forecasting and managing sales cycle to exceed set revenue goals.  Expertise in
client acquisition, management, training and retention.  Consistently deliver
strategies and results that enhance the revenue and worth of clients and
employer.

Internet and Email Marketing ∙ Online Direct Marketing ∙ Team
Training/Development ∙ Sales Staff Operations ∙ Client
Acquisition/Retention ∙ Contract Negotiation ∙ Strategic Business
Planning and Analysis ∙ Mentor ∙ Technical Liaison ∙
Telecommute 

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Professional Experience

Rex Direct Net, Cherry Hill, NJ ∙ 2005-2008

Performance based marketing company specializing in enabling small to medium
size businesses enter the internet marketing arena.  CPA Affiliate Marketing,
Email Marketing, Co-Registration and Market Research.

Director of Performance Marketing ∙ 2007-2008
Spearheaded and directed all aspects of the performance marketing division,
Rextopia, including operations, logistics, training, hiring, business development
and forecasting.  Supervised a staff of 7 work-from-home employees requiring
efficient communication and process implementation.  Involved in executive level
decision processes regarding business growth and strategy.  

Key Accomplishments:
•	Championed the implementation of key business process that enabled higher
client satisfaction, retention and increased ROI.
•	Recognized as an ethical, knowledgeable expert within the industry.
•	Mentored staff resulting in increased sales, job satisfaction and career
growth.
•	Triggered increases in sales due to excellence in product offerings and
availability.

Senior Affiliate Manager ∙ 2005-2007
Maintained positive client experience through product knowledge, client
awareness, technical assistance, and conflict resolution.  Ensured partnership
was mutually beneficial and ethically responsible.  Worked to acquire new clients
in and outside of internet marketing community.  
Deanna Key ∙ Page 2 ∙ [Send email using form at bottom]


Key Accomplishments:
•	Increased gross sales 250% during calendar year 2005-2006.
•	Maintained client retention/activity at or above 60%.
•	Implemented client satisfaction surveys to deliver tailored solutions to best
suit clients needs.
•	Instrumental in design, implementation and distribution of marketing
materials.

DDK Enterprises, Loveland, CO∙ 2000-2004
Offers imported goods from Italy to wholesale distributors using online
marketing methods.

Owner/Sole Proprietor 
Involved in all aspects of starting a business, from conceptualization,
feasibility, and development.  Developed complete information/e-commerce website.
 Investigated potential distributors, conducted market analysis and researched
current import/export regulations.  Acted as webmaster conducting all updates,
search engine optimization (SEO) and resolved all technical issues.

Key Accomplishments:
•	Conducted a large internet marketing campaign resulting in $250,000 gross
sales in 2003.
•	Managed all aspects of business including operations, financials, marketing,
shipping and sales single-handedly.
•	Structured the sale of the business and all assets. 

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Personal Attributes

Self motivated individual with a commitment to increasing revenues and
maximizing ROI through the use of strong analytical, negotiation, presentation,
communication and interpersonal skills.  


Education and Certification

Northglenn Senior High School ∙ Diploma 1992
Metropolitan State College of Denver ∙ Completed coursework in Economics,
Business and Marketing
Sales Mentor Solution Training ∙ Leader Trends ∙ Boulder, CO ∙
2008

Technical Skills

Microsoft Office Suite
HTML / CSS development
Sales Force integration