PROFESSIONAL QUALIFICATIONS
•	Readily accepts new challenges and opportunities with an open mind and “can
do” attitude. Thrives in deadline-driven environments.
•	Demonstrated history of successful creative strategy planning, budget
management, and print production management. 
•	Extensive design skills and design coordination experience.
•	Exceptional manager with oversight of diverse teams.
•	Skilled communicator with executive management, team member, and vendors.
•	Described by others as a self-starter, seeks challenges, and delivers
high-quality results.

CAREER HIGHLIGHTS
Marketing Communications Senior Manager	Alta Colleges, Inc.
April 2003 – Present	Denver, CO
Managed the creative development and production of marketing communications
materials to build awareness and generate interest in Westwood College, Redstone
College and Westwood Online. Responsible for managing all brand efficiencies and
internal/external employee communications programs.
•	Directs “student experience taskforce” on determining pains and solutions
around “the student experience” and developed key strategic plans for
implementation for all new student communications content and triggers
•	Directs team of 15 freelance designers, illustrators, and copywriters who
replaced agency relationship. New structure saved over $100,000 in first year of
implementation. Prior to new structure, also managed outside agencies including
public relations, advertising, and graphic design.
•	Directs creative development and copy review of all collateral sales
materials, publications for six markets nationwide. Included concept to
production of 70 pieces every spring for the last four years. 
•	Directs new creative development strategy for newspaper print advertising for
six markets nationwide, which replaced agency relationship. New structure saved
over $1500 per advertisement.
•	Directs creative development for new Lead-to-Start collateral materials which
increased student enrollments. As a result, enrollments increased 8-10% in the
first six months of launching the new materials throughout the campus network.
•	External Public Relations writing and implementation for website and
collateral publications
•	Develops and implements production strategies for continuous print-production
improvement in order to save cost year-over-year in collateral sales materials.
•	Directs direct mail campaigns and managed lead tracking reports.
•	Directs production of corporate videos, including script writing, managing
outside production agency, video shoots, video editing, duplication, and
distribution. 
•	Brand management and direction across campus network. 
•	Works closely with legal department and accrediting agencies to insure
accurate communication in all advertising materials.
•	Directs all student communications via email and print.




Marketing Manager	Butler Machinery (Caterpillar)
April 1999 – January 2003	Fargo, ND
Responsible for managing the creative development and production of marketing
materials to build awareness and generate interest in heavy equipment machinery
in territories across North Dakota and South Dakota. 
•	Directed creative development of all collateral sales materials for stores in
two states
•	Designed all internal communications
•	Designed all direct mail campaigns, print ads, sales collateral, bus transit,
and outdoor advertising. 
•	Designed and managed all Yellow Page advertising
•	Budget management and expense tracking
•	Managed and implemented CRM systems
•	Managed all print production processes 
•	Extensive design experience using Quark XPress, Photoshop, Illustrator, In
Design, and Microsoft Office applications
Marketing Manager	Dakota Clinic, Ltd.
September 1997 – April 1999	Fargo, ND
Responsible for designing and producing all marketing collateral materials.
•	Designed internal communications materials
•	Designed direct mail campaigns, print ads, and sales collateral
•	Designed and managed Yellow Page advertising
•	Budget management and expense tracking
•	Led management team of 10 people to develop and implement new external
website
•	Managed all print production processes 
•	Extensive design experience using Quark XPress, Photoshop, Illustrator, In
Design, and Microsoft Office applications

EDUCATION & TRAINING
Westwood Online (Enrolling in Bachelors of Business/Marketing & Advertising) in
the winter of 2008
Skills & Technology Copywriting Certification: 2006
Skills & Technology Graphic Design Certification: 2005
Mankato State University (Business and Marketing): 1990-1992

OTHER ACTIVITIES
•	Rocky Mountain Direct Marketing Association 
•	Attended numerous workshops for graphic design and copywriting
•	Completed Microsoft Excel training certification classes up through
intermediate level
•	Member of the Special Olympics volunteer organization
•	Member of the ND Healthcare Commission

TRAVEL
Extensive travel throughout the United States and internationally including
Canada, and Mexico. 

REFERENCES & CREATIVE WRITING SAMPLES
Available upon request.