ALI SNYDER TINNEY 
Denver, Colorado  [Send email to request phone number] 63.9556
LINKEDIN http://www.linkedin.com/in/aliktinney
JobFox: http://www.jobfox.com:80/people/Ali-Tinney
Ali CV: http://www.makeyourcv.com/onlineCV.aspUserId_flash=37871

Innovative Marketing Director
Leading Enterprise teams with Creativity, Technology& Mobile Marketing

Savvy Mobile Marketing specialist employing on-line digital / social media
techniques to reach target market segments. Expertise in marketing to provide
actionable innovation, including initiating brand acts, strategy, and ideation -
while delivering fresh brand concepts. Seasoned in deploying scalable,
multi-channel digital promotions & campaigns to maximize return on investment
(ROI).

Brand Innovation & Engagement Marketing
Global Mobile Marketing Strategy/Campaigns
Detail-Oriented, Precision Project Management 
Conceptual Development & Execution
Channel Marketing Expertise 
Promotional Marketing Expertise 
Client Relationship Expert 
Entrepreneurial Mindset

 * American Marketing Association, iMedia, ANA (active member)
 * Mobile Marketing Association, Mobile Marketing Certification

MAJOR ACCOUNTS

* GE Access / SUN 
* Nokia Mobile Phones, Inc. 
* QCS Communications
* Global Crossing 
* Ecrix Backup 
* Exclusive Oracle Training 
*Qwest Wireless 
* TeleTech
* Western Union

PROFESSIONAL HISTORY

Lead, Global Mobile Marketing & Engagement, Western Union - Englewood, CO 2009
to current
Developed corporate-wide digital direction & mobile marketing platforms. Daily
collaboration with various global business units to develop & deliver a digital
marketing experience, specifically: Global Business Payments, Wu.com, Americas
Business, USOB, Consumer Experience Group, DMT, and IMT. Bottom line helping
Western Union emerge as not only the leader in money transfer but as a leader in
mobile marketing.
 * Successfully executed mobile campaign that generated 125% ROI - the first
ever mobile marketing campaign for the brand
 * Supported key holiday efforts thru mobile techniques resulting in a 4%
response rate
 * Manage the mobile aggregators, vendors, & creative agencies
 * Delivered Mobile corporate giving platform for non-profit foundation thru
MGF

Founding Director, Rally for Ali - Denver, CO 2009 to current
Co-founded non-profit fundraising philanthropy for women with breast cancer
Increased awareness in local area through successful annual tennis tournament and
celebration party with proceeds benefitting local nonprofit.
 * raised approximately ~80K in the first year thru mobile marketing and social
media campaigns

Founder & Marketing Director, 3+2 Productions - Denver, CO 2005 to 2008
Started production company focusing on exercise DVDs for children ages 3-8 years
of age. The Kid Around Club, was a fresh concept for children to see exercise as
entertainment play thus born a new category of DVD- "exertainment". Designed to
help all children adopt a healthy lifestyle and healthy habits from a young age.
 * Pitched and closed major corporate brand partners including Target, Crayola,
etc.
 * Conceptual and creative lead for all program content

Digital Marketing & Strategist Consultant, the alexis group, Denver, CO 2003 to
2009
Consulting with creative agencies, vendors and brand clients in order to deliver
creative digital marketing strategies that engage and influence the end client.
Worked on branding, product branding, online visibility and affinity programs.
Strengths in collaboration, leading client vision and tailoring custom programs
around data in order to drive interactive marketing results.
 * TeleTech, Inc.
 * Microsoft

Director of Accounts, Circa65 - Denver, CO 2000 to 2003
Set-up and managed incentive programs and extensive SEO/SEM strategies. Oversaw
all channel distributions and channel marketing. Stream-lined company-wide
project flow system to ensure efficient working environment. Concept and
brainstorming while working under tight deadlines and budgets. Successfully
delivered and managed marketing programs including B2C and B2B fully integrated,
multi-media approach campaigns.
 * Brought in and managed 12 major accounts for the company. $10milion value
 * Grew each account by at least 65% while maintaining key relationships
 * Produced all written project proposals and multi-media proposals

Marketing Executive, Cherry Creek Shopping Center - Denver, CO 1998 to 2000
Conceptual development for creative execution of large-scale, high impact
projects. Developed simple in-center signage and collateral materials. Lead
creative and media agency liaison. Managed all media schedules with media
partners for Denver's number one tourist attraction. Helped develop and deliver
special event sponsorships for the following:
 * The Cherry Creek Arts Festival
 * The Taste of Cherry Creek
 * Janus Jazz Aspen
 * The Sprint International Golf Tournament
 * Susan B. Komen -Race for the Cure
 * Creative and delivery: "John Fielder's: Then and Now", a photographic
journey

Account Executive, The Marketing Continuum - Dallas, TX 1995 to 1998
Managed successful incentive and loyalty programs for Nokia Mobile Phone, Inc.,
such as, The Nokia Sugarbowl, and other trade and consumer loyalty programs.
 * Managed collegiate advertising for national publications and executed
on-screen and outdoor advertising campaigns

EDUCATION

Southern Methodist University, Dallas, Texas / Cox School of Business Graduate
Bachelor of Business - SMU Cox School of Business, Triple Major: Marketing,
Economics, French
 * One year living abroad in Paris, France -fluent in French
 * Rosetta Stone, Learning Spanish- current
 * Direct Marketing Association; Internet Marketing Advanced Course - NYC 2000

COMMUNITY SERVICE

Rally for Ali, Co-Founded the annual fundraiser in Denver to support local
nonprofit Sense of Security
5280 Single in the City Gala, Developed a new way to reach Denver singles for
the publication (2002)
Denver Art Museum-CultureHaus, Board of Directors, Public Relations Chair
(2000-2003)
Children's Museum of Denver, Chair position for 7+ years (2003-2010)