JOHNNY BARRETT
~ SUPERIOR PROFIT PERFORMANCE ~

 7274 Gold Nugget Drive ? Niwot, CO 80503-8511
 Phone  [Send email to request phone number] 29.7784
Email: 
www.linkedin.com/in/johnnybarrett3

SALES EXECUTIVE * VICE PRESIDENT/ DIRECTOR * TECHNOLOGY
Global Sales & Business Development * Channel & OEM Partnerships * New
Revenue-Stream Generation * Strategic Growth Initiatives * Product Launches &
Market Expansions

Award-winning and visionary executive offering 20+ years of record-breaking
sales performance for both start-up and Fortune 100 technology companies.
Reputation for creating and leading national and international sales and
marketing initiatives that surpass corporate goals, enable rapid business growth
and generate multi-million dollar revenue streams. A discerning leader with sound
judgment, known for superior operational controls and true business acumen.
VALUE OFFERED
 * P&L to $500-million dollars
 * Consultative & Value added Selling
 * Strategic Leadership & Partnerships
 * Direct Sales Teams
 * Business, Marketing & Sales Plans
 * ROI Accountability
 * Product Development & Launch
 * Sales Reporting/Metrics

 * Industry Trends/Market Analysis
 * Performance Coaching
 * Operational Improvements
 * Performance Monitoring/Appraisal
 * Complex Contract Negotiations
 * Cross-Functional Teams
 * Tactical Sales Strategies
 * Global Product Launches
 * True Change-Agent
 * Charismatic/High-Profile
 * High Loyalty & Integrity
 * Energetic/Positive Leader
 * Analytical Problem Solver
 * Results & Quality Driven
 * High Technical Aptitude
 * Bilingual: English & Spanish
Industry Knowledge: Software Applications, Hardware, Manufacturing, Distribution
Engineering Web/Internet Technologies B2B & B2C Web 2.0 SEO
ACHIEVEMENT HIGHLIGHTS

~ Pioneered major US market expansions driving market growth to 220% ~
~ International sales expansions include driving European and Latin market
growth 250% ~
~ Have grown multiple business units to over $100-million-dollars with 60% gross
profit margins ~
~ Successfully led sales teams of 200 over four continents ~
~ Led the release of 5 major products in under 24 months, generating
$18-million-dollars in revenue ~
~ Honored with multiple awards for exemplary performance including Masters
Clubs, IBM's $100-Million-Dollar Sales Club, Chairman's Award (2x) and
Distinguished Lieutenant Governor ~

PROFESSIONAL NARRATIVE

Senior Principal Consultant
Good Bohlen ? Denver, CO 2009 -to- present
A premier consulting firm offering operational and business development
consulting services for startup to mid-sized businesses throughout Colorado.
Recruited to consult with executives and business owners to find solutions to
operational problems including sales, marketing, process improvements and cost
controls and both short-and-long-term business growth. Main challenges included:
Key Points:
* Successfully rebranded one high-profile football player's image which improved
and streamlined his marketing initiatives. Former Denver Bronco needed to create
a solid image in terms of his marketing and he was struggling with limited time
and resources. Rebranded as a one-man image brand: Football Player, Youth
Foundation Chairman, Coach, Speaker and Christian, creating a stronger united
image and saving hundreds of valuable man-hours managing multiple identities.
* Turned around a non-performing marketing campaign for one Start-up Company,
developing the resources and information that led to securing $1-million-dollar
second round funding from the angel investment community. A start up company
specializing in the medical device (prosthetics) field had not accurately
identified market or sales ramp. Performed focused market research, identifying
30% of viable target market. Presented findings along with a launch plan that
secured funding and enabled the finalization and successful launch of product.
* Drove SCORE workshop attendance by 30% and turned-around a poor performing
marketing program. SCORE Denver was losing SBA funding each year and their
marketing program was not effective on multiple fronts. Created and chaired brand
new marketing committee and spearheaded a new brand image and social media
campaign (using Facebook, Twitter and other platforms) to help drive workshop
attendance and overall marketing success.
* Increased target market by 100% through social marketing for one Security
Company. An established Denver security company had no new customer growth and
needed a new marketing plan. Created a marketing campaign to develop a better
online market presence that doubled their potential client base in less than six
months.
* Created a marketing plan that drove a 40% increase in customer traffic and
enabled a family owned grocery store to successfully compete with larger chain
markets. A small town grocery market was losing sales volume to larger chain
markets. Created a marketing plan and awareness program that included social
media, banners and event sponsorship which increased store value by 40% during
high traffic times.

Senior Global OEM Account Director (1999-2009)
Sun Microsystems (StorageTek) ? Louisville/Broomfield, CO 1990 -to- 2009
StorageTek was a $2.2-billion dollar Fortune 500 company that engaged in the
design, manufacture, sale, and maintenance of data storage hardware and software.
In 2004, Sun Microsystems to acquired StorageTek for $4.1-billion dollars,
creating a global leader in network computing and data management.
As Sun's Senior Global OEM Account Manager had P&L responsibility to $50-million
dollars with full strategic planning responsibility for original equipment
manufacturer sales. Provided strategic leadership to sales and service teams
located in Europe, Canada, US, Latin America and Asia Pacific. Recruited to lead
transformation of established company whose sales results had fallen behind
expectations. Additional positions held included: Global OEM Account Manager,
Regional Director of Latin America, Sales Director of a México Subsidiary,
Regional Sales Director and Senior Product Marketing Manager
Key Points:
* Drove OEM revenue to $21-million-dollars, representing a year-on-year increase
of 41%. Established strategic vision and marketing strategy that turned around
poor performing OEM sales and re shaped corporate culture. Led the company to a
revenue milestone of $21-million for the first time in its 20-year history.
* Increased OEM Hardware gross profitability to 58%, unheard of in OEM
channels.
* Pioneered $25-million-dollars of multiple supplemental revenue streams.
Conceived and developed supplemental revenue streams through multi-channel sales
and marketing initiatives, and referrals and repeat business.
* Pioneered groundbreaking global product offering expansion. Company had a
single regional product offering that offered little market leverage. Expanded
this single product into a multi-platform suite of software solutions sold in
multiple languages throughout 17 countries.
* Exceeded corporate sales goals by 183% while raising customer conversion rate
from 16% to 43% in under 12 months. As regional director for Latin America,
challenged with leading sales and marketing department that was suffering from
declining sales and a lack of direction. Introduced new sales and marketing
strategies to penetrate new markets and turned around sales performance through
instilling a new vision of global sales and marketing initiatives. Within
12-months team was building top-line revenue while enhancing bottom-line results.
Additional results achieved through this turnaround initiative included:
- Achieved 80% year-over-year sales growth and added $20M in new products
through focused, aggressive contact strategy and new sales coverage model.
- Recruited, selected and trained new sales staff and implemented new
customer-focused
strategy within 60 days.
- Improved conversion rate by 187% within first year and by 250% within three
years.

 * Grew Latin America market from $4-million to $30-million dollars in 5-years,
achieving a net operating profit over 50% and the highest revenue in the
territory. Company was challenged with poor sales and service performance with
distributors throughout Latin America. Led research to define major issues and
create solutions and marketing strategies that would be free from channel partner
and legal/liability conflicts. Implemented a new distribution plan to terminate
several contracts and add new distributors and subsidiaries.
 * Generated over $1-billion-dollars of revenue and captured 80% of market share
through leading the successful release of 4-major projects. Product marketing was
challenged to release 4 major projects in a very short time frame. Created a
marketing and launch plan with an awareness program. Products were released on
time and launches were extremely successful.

Additional positions of note:

Sales Executive & Senior Business Consultant
IBM Corporation
A $95-billion-dollar technology company with 399,000 employees. IBM is known for
its mainframe computers, cutting-edge research initiatives, data centers,
supercomputers and as the world's largest services provider.
Over 12-years experience in a broad variety of technical and business positions
of increasing responsibility within the following departments and positions:
engineering, technology, marketing and sales.

ACADEMIC ACHIEVEMENTS & TRAINING

Masters of Business Administration | University of Phoenix | Denver, CO
Bachelors of Science, Technical Management | Regis University | Denver, CO
Business, economics, computer information systems
Executive Management Training | Stanford University | Stanford, CA
Current Candidate Social Media University | New York, NY
Social media and marketing study
Technical Proficiencies: CRM Management | MS Office (PowerPoint, Excel, Word,
Outlook)
Adobe Acrobat | Internet Research | Social Media

BOARD APPOINTMENTS & COMMUNITY CONTRIBUTIONS

 * Chairman: S