Brigitte M. Frank
83 Mill Rock Road East, Old Saybrook, CT 06475
203.526.4911    [Send email using form at bottom]


Marketing communications professional with superior project management
capabilities. Experienced, adept liaison among varying levels of internal staff,
management, and external vendors. Accustomed to creating and adhering to tight
deadlines and budgets, and to managing multiple projects. Strong creative
conceptualization skills.  


EXPERIENCE     
                           
Freelance                                                                       
 
December 2005 – Present
Marketing Communications & Creative Services Consultant

•Fichman Eye Center, Manchester, CT – Create signage for kiosk, trained kiosk
staff
•Robbins Eye Center, Bridgeport, CT – Worked on various marketing initiatives to
attract more patients for LASIK and other eye surgeries including: new web copy,
brochure copy, e-mail blasts, print ads, radio ads, competitive intelligence,
on-road sales to Optometrists, created database of ODs in CT
•Maritime Education Network, Old Saybrook, CT – Researched and created more than
50 mini posters addressing diversity in American maritime history for class use
•Comfort Cooking, New Canaan, CT – Created brochure copy and layout of menus 
•Beau’s Bouquets & Horticultural Therapy Gardens, LLC, Bethel, CT – Created copy
for brochures, lecture announcements, letters, biography and Website
•Meg Murray, Aesthetics & Massage, Westport, CT – Designed and created copy for
grand opening posters, announcements, direct mailers, and brochure
•Spectrum Graphics Services, Norwich, CT – Assisted owner with print buying
                                                                                
                 

Sennheiser Electronic Corp., US HQ – Old Lyme, CT           
March 2004 –August 2005                  
Manager, Marketing Communications

Sennheiser is a CPG company, internationally headquartered in Germany,
specializing in high-end audio electronics. 

•Collaborated all Marketing Communication strategies with business managers for
11 business channels
•Suggested strategies and tactics, and managed the creative development,
writing, production process, and on-time delivery of advertisement, literature,
Web development, events, and other communications
•Negotiated rates and service fees with external vendors and managed the
sourcing process in an effort to utilize marketing funds in the most efficient
method
•Controlled and administered the Marketing Communications budget
•Supervised internal staff, project teams, as well as all external vendors of
marketing including design, print, PR,  direct mail, exhibit logistics and
inventory control
•Allocated staff and resources to achieve accurate and timely delivery
•Created the annual media schedule for business channels (included more than 50
publications)
•Negotiated placement rates with media partners
•Created agency briefings for creative projects
•Spearheaded and controlled the US HQ’s corporate identity and corporate design

•Represented the US in global Marketing Communications meetings
•Responsible for quality control of all communications created
•All duties resulted in optimizing profit and meeting marketing, financial, and
corporate growth objectives for US headquarters
•Supervised staff of four: Web Development & E-commerce Manager; Marketing
Communications Project Manager;  Media & Communication Specialist; Marketing
Communications Coordinator




META Group, Inc., Int’l HQ – Stamford,CT 
April 1990 –January 2003                                   
Marketing Director, Creative Services

Previously held titles: Senior Marketing Manager, Creative Services;  Marketing
Manager, Creative Services;  Manager, Marketing Services;  Program Manager,
Marketing Services; Communications Manager;  Marketing Manager

META Group was an information technology market assessment and consulting firm. 
Founded in 1989, it was a publicly held company with total revenues of $118
million at year-end 2002.  The company was acquired by Gartner in 2005.

•Managed the production and creation of direct mail, sales, event and corporate
collateral, event and advertising campaigns
•Responsible for more than $2.1 million of the Marketing Department budget
annually
•Managed in-house graphics team; liaison with outsourced graphics and
advertising agency
•Assisted in the development of promotional materials for the company’s 21
services
•Worked on design and content of conference, seminar, workshop, and briefing
brochures
•Developed strategies for event campaigns and responsible for all events’
marketing budgets 
•Developed concepts for corporate image and created corporate identity manual
used worldwide
•Responsible for creative needs for the company’s US offices and 42
international locations
•Worked as media planner and developed ad campaigns for Forbes, CIO, Wired, NYT,
and WSJ
•Supervised traffic and print, and managed inventory of all marketing
literature
•Oversaw direct mail operations 
•Managed updating marketing information in print and on Web site
•Coordinated photo shoots of products and produced videos that were used as
sales tools
•Worked annually with finance department on the creation of the annual report
•Supervised staff of two: Senior Graphic Designer; Marketing Coordinator

EDUCATION 
     
Western Connecticut State University – Danbury, CT

•Bachelor of Business Administration, Marketing,  Ancell School of Business 
•Bachelor of Arts, Graphic Design