MAGGI R. FINLAYSON
25 Grand Street, Unit 104
Norwalk, Connecticut  06851

 [Send email to request phone number] 54.9380
 [Send email to request phone number] 18.0133

SUMMARY OF QUALIFICATIONS

Results-oriented professional with 10 years experience managing advertising,
marketing, branding, publishing, event planning, promoting, writing, and
researching initiatives. Master of Business Administration with concentrations in
Marketing and International Business coupled with double-major Bachelor of Arts
in Creative Writing and Literature with a minor in Spanish.
* Strong experience and comprehensive knowledge of client relationship and
account management, sales forecasting, strategic and financial planning.
* Excellent communication, interpersonal and presentation skills; effectively
interacts with individuals from diverse backgrounds. Highly perceptive of, and
responsive to, customer and business needs.
* Keen organizational, managerial, and time- and resource-management skills;
able to set and accomplish goals, and manage multiple activities, utilizing
flexibility and adaptability.
* Inspiring leadership and team-building abilities; implementing challenging
targets, and training and mentoring staff striving toward achievement of common
team and organizational goals.

AREAS OF EXPERTISE

* Marketing
* Client Management
* Event planning
* Communications
* Writing and Editing
* Financial Planning/Budgeting
* Online Branding
* Advertising
* Publishing
* Promotions
* Public Relations
* Cross Functional Team Management
* Brand Management
* Customer Relationship Marketing

HIGHLIGHTS

* Designed logoed products to enhance trade show presence, resulting in sales
increase of $450,000+ in five years.
* Created e-commerce store featuring logoed goods; store opened in October and
achieved first-year sales of $10,000+.
* Conceived online ad campaign which steadily increased revenue by 75% in three
years; proposed strategies to increase website traffic which resulted in an
increase of 50% in three years.
* Pursued tactics to improve sales, determined sales obstacles and resistance,
and implemented trade-out agreements which developed relationships and increased
visibility while staying under budget.
* Planned and monitored annual marketing and promotion budget of $1 million and
annual advertising budget of over $7 million while approving vendor
expenditures.

CAREER PROGRESSION

Flying Magazine, New York, New York
A Publication of Bonnier Corporation
Bonnier Corporation is one of the largest consumer-publishing groups in America,
and with nearly 50 special-interest magazines and related multimedia projects and
events-it is the leading media company serving passionate, highly engaged
audiences.

Marketing Director, 2005-Present
Advertising Manager, 2002-2004
Advertising Coordinator, 2001
Advertising & Sales Support Coordinator, 1999-2000

Management
* Hired, trained, mentored, and leads a team of six support personnel to achieve
and exceed corporate goals while maintaining tight deadlines.

Sales Support
* Solid experience in effectively serving as liaison between sales, credit,
accounting, and production departments while maintaining communication and
collaboration with senior management.
* Seeks methods to provide excellent customer service by going beyond company
requirements, including implementing advertiser payment plans and recommending ad
solutions.
* Aids sales representatives in formulating marketing programs, product
positioning, online exposure, marketing research studies, and added-value
programs to increase sales and commissions.

Marketing
* Develops promotional materials which maintain brand image, including press
releases, newsletters, direct mail, media kits, online ad campaigns, and an
E-commerce store.

Event Planning
* Manages trade show coordination at more than 10 shows per year and develops
strategies and campaigns to expand and strengthen customer base, increase
profits, and gain market share.
* Coordinates annual sales meetings, negotiates pricing and service levels,
creates signage, and generates all communication while staying under budget.

Greenwich Library, Greenwich, Connecticut	
The mission of Greenwich Library is to provide free and convenient access to
information and to promote the love of reading and research, the joy of lifelong
learning, and engagement with the arts, sciences, and humanities.

Library Technical Assistant, 2000-Present

* Engages in various aspects of branding of the library to improve the brand
image as a friendly and helpful place of learning.

Centenary College, Parsippany, New Jersey	
Centenary offers a range of undergraduate, graduate and professional programs as
well as non-degree courses for professional and personal development, at multiple
regional campuses, as well as online.

Adjunct Professor, Business Department, 2009-Present

* Teaches online classes to both undergraduate and graduate students, in
business, marketing, international business, management, communication, public
relations, and leadership.

EDUCATION

University of Connecticut, Stamford, Connecticut
Master of Business Administration, 2007

Pacific University, Forest Grove, Oregon
Bachelor of Arts, English and Creative Writing, (Double Major), 1999

LANGUAGE SKILLS

Conversational Spanish (Fluent)
French (Intermediate)