Highly accomplished and visionary Sales & Business Development Manager, with
expertise in all facets of network, product & program distribution, and
telecommunications sales and marketing. Proven success leading business
development efforts, expanding customer base, and increasing revenue potential
within multimillion-dollar companies. Skilled in improving customer retention
levels within highly competitive markets; surpassing sales objectives on a
consistent basis due to sound sales acumen. Exceptional ability to lead teams and
deliver results. Significant experience working with Fortune 500 companies and
Start-ups. Fluent in English and Spanish.
Areas of Expertise:
Sales & Demand Generation / Marketing Operations / International Business /
Client Relations / Multi-Project Management / Budget Management / Contract
Negotiations / Public Speaking / Strategic Planning / Innovative Leadership / P&L
Responsibility
Career Highlights:
Consultant / Senior Advisor “ Sales / Marketing / Business Development (2004
“ Current)
Client Company: Worldvibe Entertainment Group (TV/New Media/Touring) (2007 “
Current)
Headed up Affiliate Sales & Business Development, responsible for securing
multi-national, TV programming distribution and brand building for their weekly
music-based reality series, BATALLA DE LAS AMERICAS _BDLA
(http://www.battleoftheamericas.com/show.html). Series premiered on June 28,
2009, with Season 1 scheduled to end on September 20, 2009 (13 weeks).
Achieved affiliate agreements which guaranteed series broadcast on Sunday
Primetime, in 20 countries (i.e. USA, Canada, Mexico, Venezuela, Argentina),
reaching 26 million households.
Established revenue partnership for mobile voting (text msg, SMS) with
affiliated networks in USA and Venezuela.
Client Company: mDialog Corporation (2008)
Headed up commercial development (B2C) for a service provider to private and
Government broadcasters and independent producers through their innovative,
state-of-the-art, online & mobile video distribution platform (www.mdialog.com)
Secured top-level negotiations and proposals with NBC Universal and NHAC
(National High Intensity Drug Trafficking Area Assistance Center “ US
Government).
Client Company: IDT Telecom (MVNO) d/b/a T Yo Mobile (2006 “ 2007)
Provided advisory services to a division of the leading provider of
wholesale and retail long distance services in the USA; T Yo Mobile targets the
US Hispanic market (www.tuyo.com).
Developed sales and marketing strategies for distribution of wireless
interactive and Enterprise Solutions, generating in excess of $700K/year in new,
reoccurring, revenue for their Value Added Services (WAP Portal, SMS , MMS ,
PSMS).Establish efficient content sales flow processes.
Client Company: Bright Content LLC, A Brightstar Company (2005 “ 2006)
Provided consulting services to a telecom supply chain corporation that
generated in excess of US$1.7 billion in annual revenue.
Designed and supported strategic planning, business plan development, and
marketing initiatives.
Secured a new media/mobile development and distribution agreement with
Telemundo International (NBC/Universal) for their leading syndication
properties,; completed within a 2-month time frame.
Played a lead role in landing contracts with leading media entertainment
companies, (i.e. Discovery Communications) and top-tier negotiations with Fox
Sports International, Sony Media.
Contributed to increasing distribution of the portfolio of mobile
entertainment content with mobile phone manufacturers from France (SAGEM), Korea,
and China.
Client Company: Intelligent Mobile Solutions d/b/a Cyclelogic (2004 “ 2005)
Served as the Vice President of Sales & Marketing responsible for augmenting
operations and improving operational efficiency for a leading wireless
entertainment development firm.
Led efforts to formulate strategic sales and marketing plans, which resulted
in significant revenue growth in a saturated market.
Utilized aggressive sales tactics to secure multi-year contracts with three
Fortune 500 media corporations. Spearheaded roll-out the entire new media product
line, which produced over US$3.4 million in annual revenue.
Created project development workflows, which improved sales processes by
50% from scouting to market launch. Championed the introduction of cost effective
marketing practices, which landed distribution agreements with seven new wireless
carriers.
Achieved the greatest total geographic reach across 15 countries among Top
10 service aggregators
Interactive Entertainment Technologies LLC (2003)
Founding Partner / Vice President of Sales & Business Development
Led the launch of a start-up new media entertainment corporation in a highly
competitive market.
Conducted market research, identified emerging market trends, and handled
strategy development initiatives.
Secured agreements with high profile global media brands for the launch of
pilot interactive TV programs, including Discovery International Networks and
Playboy TV International.
Discovery Communications (1995 “ 2002)
Executive Director / Sales & Business Development, International
Maintained lead accountability for the development and launch of new
revenue-generating services, including digital TV networks, interactive TV,
wireless/mobile content development, broadband solutions, and pay-per-view
products.
Established a strategic alliance with Motorola, Inc. to launch five new
businesses (Value Added Services) for the mobile market.
Conceptualized and executed the business model for Discovery Wireless
Entertainment Services.
Negotiated multi-year distribution contracts with high profile TV companies
(ex. DirecTV “ 5 yr.), which carried Discovery Channel 's interactive programs
(iTV).
Played a key role in positioning the organization as the first global media
company to launch iTV entertainment solutions in Latin America, Spain, and
Portugal, as well as, the first worldwide to launch with Microsoft TV platform.
Developed new revenue service with the first ever on-board entertainment
initiative in mass transit market in Mexico, generating US$2.7 million in first
year.
Group Director, Affiliate & Program Sales and Relations “ Latin America /
Iberia
Directed sales force of 35 people, responsible for generating US$72 million
in annual revenue, with 24% y/y growth
Directed sales management initiatives across regional offices in Miami,
Buenos Aires, Mexico City, Sao Paolo, and Madrid.
Supervised the team that achieved record market growth by making Discovery
Channel the #1 pay network in Latin America, reaching over 14.5 million
households and over 31 million viewers weekly.
Set an international sales record in program syndication with primetime
product placement on terrestrial TV in four of the top five metropolitan markets
in the region.
Successfully launched network properties in 26,000 public schools and
secured a strategic alliance with Mexico 's Ministry of Education (ILCE).
Led efforts to raise demand for consumer products in highly competitive
markets, which increased added brand value for the company, improved advertising
sales, and strengthened corporate image.
Problem solving: Raised 48% market penetration in Argentina, with revenue at
59% of budget, to 98% of market within one year, increasing cash flow by
US$332,000 per month.
Reduced the operating budget by 11% over a 2-year time frame.
Closed top-level negotiations in pre-launch sales strategy for new networks
distribution, which achieved 289% of revenue goals during the first year.
Additional employment includes Supervisor “ New Business & Commercial
Development “ Colony Communications, Multiple System Cable TV Operator (MSO) in
the USA (1987 “ 1995)
Education:
*** AMA Certification: Team Leadership and Strategic Planning in Global Economy
*** Bachelor of Science, Mass Communications
Florida State University “ Tallahassee, FL
Publications:
TVMax Magazine: "Building Your Brand Using Leading Communications
Opportunities."
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