HIGHLIGHTS OF PROFESSIONAL EXPERIENCE:

Present QZINA SPECIALTY FOODS, Pompano Beach, FL ( Importer of Gourmet Foods )
 Director of Marketing and Customer Service
 *  Set up Corporate Marketing Plan: negotiating with vendors in marketing
funds, set up corporate catalog, new product flyers, set up ads with vendors,
negotiating print contracts for catalogs and flyers, image branding for the
group. 
 *  Set up Culinary Presentations with partners across US and Canada
 *  Product training of customer service agents
 *  Product training of sales representatives and assisting customers with
problem solving solutions
 *  Setting up clearance catalogs, design a new National Catalog, Branch
Catalogs and Seasonal Catalogs.
 *  Scripting customer service team, as well as assembling a new relocated
customer service team

Realized projects: Presentation set up with Art Institute North America, setting
up a complete new customer service team in Florida ( HQ call center ).

2007-2008 QZINA SPECIALTY FOODS, Van Nuys, CA ( Importer of Gourmet Foods )
 Director of Marketing
 *  Identifying Nationwide and Regional tradeshows, practical organization
tradeshow, attending and follow up quality show. Follow up leads with sales
people
 *  Set up Corporate Marketing Plan: negotiating with vendors in marketing
funds, set up corporate catalog, new product flyers, set up ads with vendors,
negotiating print contracts for catalogs and flyers, image branding for the
group. Design marketing campaigns with vendors towards sales crew while
increasing sales.
 *  Sales Management: supervise, guide, motivate sales crew in San Francisco and
Los Angeles. Direct interaction with customer and sales crew.
 *  Setting up procedures on brand management, guidelines for the catalogs,
procedures for clearance catalogs and corporate culture.

Realized projects: Set Up Corporate Marketing Campaign and Corporate Catalog for
Qzina / Ambassador.

2006-2007 AMBASSADOR FINE FOODS, Van Nuys, CA ( Distribution of gourmet foods )
 Vice President of Operations
 *  Operational: imports of containers, interaction with customs / FDA,
communicating new prices and new products with sales teams and customer service,
organize transport logistics between three warehouse locations in US
 *  Marketing: setting up and maintenance of price lists, linking to master cost
lists through Excel. Establishing Marketing campaigns in collaboration with
vendors and customers. Designing complete new product brochure, planning the set
up of the new website. 
 *  Strategic goal: setting up a more defined marketing campaign with a time
table of 5 years

2003-2006 AMBASSADOR FINE FOODS, Van Nuys, CA Assistant Vice President
 *  Import and clearing containers from Belgium, Germany and Italy
 *  Set up of pricing for the products and stock analysis
 *  Introduction of new pricelists and update
 *  Organization of tradeshow projects and follow up the efficiency /
effectiveness thereafter

Realized projects: Set up a new pricelist procedure, through linking with the
mastercosting sheet, in order to reduce errors and reduce wasted time through
excessive proofreading.

2001-2003 PIDY INC, Inwood, NY ( Production, import and distribution of pastry
shells / filled tarts )
 General Manager ( Sales )
 *  Sales of PIDY and COOK INSPIRED line all over the US
 *  Improve sales with existing accounts ( sales rides, presentations and
tradeshows )
 *  Start up sales programs, such as incentive plans, sales contests and
marketing plans with the clients
Realized projects: realized a growth year to date of 15%. 

1997-2001 PIDY INC, Inwood, NY General Manager ( Administration ) 

 *  Supervise on sales, production and warehouse
 *  In charge of the accounting, purchasing, budgeting and logistics
 *  Negotiations of contracts: insurance-contracts, union-contracts,
telephone-deals and utility-deals
 *  In charge of general management issues

Realized projects: Negotiated and closed the union contract in February 1999 and
2002. 

1995 * 1997: PIDY INC, Dayton, NJ Product Manager

1994 * 1995: PIDY NV, Ieper, Belgium Export Manager

EDUCATION:
EHSAL, Brussels, Belgium
1994: Bachelor  's and masters degree in Business Administration ( spec:
Marketing Management ).

LANGUAGES:
Dutch, French, English: Fluent
German: Working knowledge
Spanish: Basic understanding

SOFTWARE:
Windows 95, 98 & NT Navision
MS Office 97 Internet knowledge
MS Word, Excel, MS Access Wordperfect & Lotus
MAS90 Adobe Photoshop
Adobe Indesign Adobe Illustrator