ANTHONY FIELDS
401 E Las Olas Blvd. #130 ~ Fort Lauderdale, Florida 33301
[Send email to request phone number] 12.9619 ~ cell 469.951.4782
MARKETING EXECUTIVE
Strong marketing management qualifications and proven ability to drive strong
and sustained improvements in revenues, sales, market share and bottom-line
profits. First-hand experience managing campaigns by product channel and customer
segment, with innovative advertising, marketing and promotional campaigns to
build brand awareness and market share. Earned numerous industry and community
service awards. Proficient knowledge of MS Office Suite, Outlook, Publisher, RCS,
DCS / Scott Systems, Prophet Systems, Arbitron / Tapscan, Nielsen.
Areas of Expertise:
Sales / Marketing
Strategic Planning
Business Development
Market Research / Analysis
Forecasting
P&L Budgeting
Creative Direction
Public / Community Relations
Staffing
Training
Team Leadership
Advertising / Promotions
Anthonys creative marketing ideas and experience coupled with his drive were
significant contributions to the development and growth of our company.
Michael J. Whalen, President, Muvico Inc.
CAREER HIGHLIGHTS
Boosted Muvico sales by 8% from a budgeted $300 million to $325 million.
Increased sales by 25% for Radio One, from a budgeted $240 million to $300
million.
Increased ratings by 80%, for Cox Enterprises, taking stations from a collective
9.5% of market to 11.8% in 2005 and boosted sales by 30% from a budgeted $25
million to $32.5 million in 2005.
Created and executed successful partnerships and cross promotions with SONY,
IMAX, Pepsi, NASCAR, Lexus, Levy Restaurants, Warner Brothers, 20th Century Fox,
Metro Goldwyn Mayer, Nickelodeon, Universal Studios, Pixar, Paramount, New Line
Cinema, Dream Works, Walt Disney and Lions Gate.
Named Vice President of the Year by Radio Exclusive journal and selected as
Billboard Magazine Executive of the Year 3 consecutive years.
Boosted sales by 26%, from a budgeted $240 million to $300 million by developing
unique market penetration and sales strategies.
Named Vice President of the Year by Radio Exclusive journal in 1998.
Selected as Billboard Magazine Executive of the Year three consecutive years.
PROFESSIONAL EXPERIENCE
Vice President Marketing and Sales, Muvico, Inc., Miami, FL 2007 Present
Conduct development meetings with department heads to establish goals,
projects and execution of corporate marketing plan in order to build and enhance
company overall vision.
Responsible for all internet and electronic commerce technologies and online
marketing and sales strategies.
Increase ROI by monitoring competitive market activities then establishing
effective controls and programs.
Assure corporate branding and brand positioning to establish consistent
corporate image.
Lead media and public relations by liaising with agencies, newspaper, radio,
and TV.
Create cross promotions and cross functional partnerships with other
companies.
Oversee the overall marketing ad sales of multiple locations.
Surpassed budget and revenue goals for each quarter.
Supervise 14 managers.
Senior Marketing Director, Cox Enterprises, Miami, FL 2002 2007
Built the company overall vision by establishing goals and marketing plans and
brought other department heads on board by conducting development meetings.
Managed online marketing and sales strategies and oversaw all internet and
electronic commerce technologies.
Implemented added value marketing and promotions processes that improved
customer satisfaction by 30%.
Developed advertising opportunities with national, regional and specialist
publications and on radio and TV.
Energized revenue and market growth by monitoring market activities and
creating effective responses.
Selected by company president to attend year-long Cox Executive Management
Program.
Carried out market research to assess demand, brand positioning and brand
awareness.
Surpassed established ratings and revenue goals for each quarter.
Supervised 6 managers and a total staff of 1,500.
Vice President, Marketing, Radio One, Dallas, TX 1996 2002
Reported to CEO, supervised 50 managers - total staff of 1,500 for this $300
million 70 radio stations company.
Functional oversight of overall marketing for multiple regional locations,
corporate branding, brand positioning, online marketing and sales, overseeing and
coordinating with agency, newspaper, radio, and TV production.
Lead agency liaison, creative visionary and hands-on mentor; lead media and
public relations and developed marketing plans and promotions to effectively and
consistently establish corporate image and increase ROI.
Monitored competitive market activities then established effective controls
and programs.
Conducted development meetings with department heads to establish goals,
projects and execution of corporate marketing plan in order to build and enhance
company overall vision.
Led strategic planning of 40 radio property acquisitions.
Vice President, Brand Management, UNC Media, Milwaukee, WI 1991 1996
Coordinated with internal departments and external vendors to implement
various marketing activities.
Oversaw all marketing, including online marketing, and sales strategies for
multiple regional locations.
Brokered agreements and coordinated with newspaper, radio and TV production.
Guided the implementation of corporate branding and brand positioning.
Led strategic planning of 7 radio property acquisitions.
Developed market penetration and sales strategies.
Supervised 6 managers and a total staff of 150.
EDUCATION / PROFESSIONAL DEVELOPMENT
BA, Mass Communications, University of Louisville, Louisville, KY
Cox Enterprise Executive Management School
National Association of Broadcasters
Radio Advertising Bureau
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