NEW ENGLAND FINANCIAL, a MetLife Company, Miami, FL
Multicultural Director, 2008   “ 2009

    Played key role in management by collaborating internally & externally on
vision, strategy, leadership development, communications, sales force recruitment
and performance.
    Executed brand awareness business plan to launch newly created PR and
advertising campaign to boost brand recognition and recruiting efforts.
    Implemented grassroots tactics to increase agency visibility by teaming and
working with numerous chambers of commerce and organizations with similar goals.
    Increased bottom line sales by recruiting 6 qualified financial sales
representatives through talent acquisition and development programs.

GRUPOUNO, integrated marketing communications agency, Coral Gables, FL
Director of Integrated Marketing, 2007   “ 2008

    Grew Jackson Memorial Hospital  's International business through
development of bilingual advertising campaigns, bilingual website and public
relations efforts in Latin America and the Caribbean.
    Managed day-to-day business for Jackson Memorial Foundation including
developing new corporate identity, advertising materials, new website and
collateral materials in the general and U.S. Hispanic markets.
    Generated awareness for Kids Hope United by developing a presence in the
South Florida community through advertising campaigns, events and media
relations. Acted as host on local TV show for Kids Hope United. 
    Developed integrated marketing campaigns for Kingston Technologies through
retail promotions resulting in higher sales and awareness in the Latin American
markets.

FOSTER CARE REVIEW, nonprofit ensuring the safety of foster care children,
Miami, FL
Director of Marketing, 2005 - 2007

    Increased individual donations 121% in one year.
    Collaborated with board of directors, composed of attorneys and executives
to fundraise. Partnered with White & Case for a cause-marketing grant to initiate
new opportunities for Foster Care Review. 
    Designed and created successful events increasing revenues 27% from the
previous year. Negotiated sponsorship opportunities to finance events. Featured
high profile personalities as speakers for event.
    Generated awareness through key messages by writing, pitching and
distributing news to targeted media. Performed as a spokesperson for Foster Care
Review on NBC 6 local TV show.
    Directed United Way  's fundraising campaigns within the organization and
spoke on behalf of UW to different companies in the South Florida community.

CORAL COMMUNICATIONS LLC, freelancer specializing in Hispanic market, Arlington,
VA
Founder, 1998   “ 2000, 2003-2005

Corina Alvarez
Page 2

    Developed communication strategies for clients. Assessed communication
channels and formulated plans to improve communication efficiency and
effectiveness.
    Offered strategic consulting, branding, media relations, press material
production, and crisis communications.
    Managed client contact and proactively implement integrated marketing
programs.
    Accounts included Department of Labor - Organization of Security and Health
Administration, GMAC, Ogilvy Public Relations, Hispanic Magazine, Fannie Mae
Foundation, American Red Cross, and Sears, Roebuck & Co. 

LATINA Style, Hispanic women  's magazine, Washington, DC
Director of Sales, 2002   “ 2003

    Supervised two in-house employees and managed consultants, in addition to
hiring staff.
    Served as the Project Manager for numerous engagements. Responsibility
included managing the project team and ensuring that project tasks and
deliverables were executed on time and under budget.
    Initiated and developed strategic relationships that led to key
partnerships, an increase in advertising sales and circulation, as well as
sponsorships for company events.
    Negotiated and wrote new business proposals and pitch letters.

DESPEGAR.COM, Ibero-American Online Travel Site, Miami, FL 
Corporate Communications Manager, 2000   “ 2001

    Led company initiative into new markets resulting in exponential growth of
the company  's products and services throughout Latin America and the U.S.
Hispanic market.
    Planned and executed cost-effective marketing programs that included:
events, media relations, product launches, industry trade shows, speaking
engagements, community relations, and strategic partnerships in nine countries
throughout Latin America, including Spain and the United States.
    Worked together with the Chief Marketing Officer to service internal and
external clients: (pan-regional marketing managers, business-to-business
directors and strategic partnerships) to develop PR programs that accelerated the
company  's momentum through positive publicity. 
    Managed regional communications budgets and PR agencies throughout nine
diverse markets. 

KETCHUM PUBLIC RELATIONS WORLDWIDE, Miami, FL 
Senior Account Executive, 1997  “ 1998

    Integrated nine Latin American affiliate agencies into the Ketchum worldwide
network.
    Developed editorial, journalistic and media contacts by pitching news
releases and feature stories.
    Assisted senior management in new business utilizing    Best Team   
approach.
    Accounts included: Charles Schwab & Co., Delta Air Lines, FedEx, Government
of Hong Kong, Pace Micro Technologies, Romero Britto and Visa International. 

EDUCATION

FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL, 1998
Master of Science in Integrated Communications, Advertising & Public Relations
Thesis: Managing Growth in Marketing Communications Agencies in Dade County.
Kappa Tau Alpha National Honor Society.

GEORGE MASON UNIVERSITY, Fairfax, VA, 1992
Bachelor of Arts in International Studies
SKILLS/PERSONAL

Languages: Bilingual in English and Spanish and proficient in French.
Computer: Excellent knowledge of Microsoft Office and Lotus Notes.
Affiliations: Coral Gables Chamber of Commerce and Big Brothers Big Sisters Golf
Classic Committee.
Interests: include tennis, boating, travel and volunteer with Big Brothers and
Big Sisters and Emmaus.