Tamara Tipton
6148 Vermont Ave New Port Richey, FL 34653  [Send email to request phone number] 58.2567 

PROFESSIONAL SUMMARY:
* Confident, ambitious and well-versed professional with practical experience
* Solid understanding of a diverse range of media, advertising and marketing
applications
* Broad-based background encompasses exceptional work ethic and will power
* Self-disciplined and well organized, with an analytical mindset and an acute
attention to detail
* Strong sense of commitment and demonstrated ability to multitask
* Recognized for tenure, determination, and the ability to be a successful team
lead and self starter
* Chosen from over a hundred employees as Employee of the Year 2008
* Developed a Marketing, Research and Development department

CAREER EXPERIENCE:
Focus Inc, Tampa, Florida								   	
Director of Marketing 							                  December 2007- Present
* Play a key role in the executive leadership of the company by managing all
research, development, launch and rollout phases of new products and/or processes
which has increased company revenue by over $2 million and decreased
telemarketing costs by approximately 35%
* Coordinate and supervise a team of twelve managers and various full time
employees in the execution of various campaigns that have been successful at
acquiring over 675 national business customers and over 700,000 consumers
* Work directly with executive staff to manage direct marketing programs and
activities to facilitate introduction of new products, processes and/or recommend
improvements to existing products, campaigns or processes for in-house and
client-based accounts
* Manage various client-based accounts such as Laser Spine Institute, Fran Law,
TuneInto Reading, Final Inches, Advocate Auto, Reliant Warranty and Resmedin
* Create proposal, marketing and operational plans to generate leads for
clients; this includes various auto, Spanish auto, loan modification, reverse
mortgage, auto insurance and chiropractor products
* Create content for all marketing materials, phone scripts, direct mail pieces,
promotional materials and information pieces for clients, in-house sales team and
agency products
* Oversee initiatives for website development, design, content, management and
web analytics for in-house and client-based products
* Research, interpret and contextualize campaign results to highlight the
tonality of coverage and the prominence of clients and/or campaign messages
* Make proficient market recommendations to media buyers and the sales director
* Manage media department when required; managed media department from February
09 thru April 09
* Experience in cross selling, up selling, inbound/outbound telemarketing, email
campaigns, list purchasing and management for informational and promotional
mailer campaigns

Senior Media Buyer/Planner 								      February 2007
* Supervised media purchases of over $1 million a quarter, the equivalent of $4
million per year
* Acted as team lead, trained new staff on media planning and purchasing
procedures
* Developed comprehensive lead analysis reports on a weekly, monthly and
quarterly basis
* Key player in creating a departmental monthly and quarterly budget to increase
return on investment
* Performed necessary research and established effective entry into new markets

Media Buyer/Planner									       April 2006
* Planned and purchased direct response television media for over 100 various
DMA's
* Analyzed target audiences, and researched industry data and market trends
necessary to implement effective television campaigns
* Raised departmental performance standards by consistently decreasing market
cost per lead and coming in under budget

SKILLS: 
Microsoft Office 2007: Excel, Access, Word, Outlook, One Note, and PowerPoint.
Adobe Acrobat Professional, Goggle Analytics, Urchin Web Analytics, various
telemarketing and in-house management software.

EDUCATION:
The University of Tennessee 								         December 2005
Bachelor of Arts in Communication Studies
Concentration: Marketing, Advertising and Rhetorical Theory

CONTINUING EDUCATION:
Direct Marketing Association, Certificate in Direct Marketing: Various
Locations
Coursework: Direct Marketing Institute, Database Marketing, Direct Marketing
Math and Finance
National Seminars Group: Tampa, Florida						  	
Seminar: The Ultimate Supervisor's Workshop

Direct Marketing Association: Tampa, Florida						
Webinar: Getting Started with Mobile Marketing

Merchant Advantage: Tampa, Florida 							
Webinar: Beyond Google-Online Marketing Strategies

Electronic Retail Association: Las Vegas, Nevada					
Attended various seminars: Direct Response Media and Advertising

Laredo Group: Orlando, Florida								
Seminar: Planning and Buying of Internet Media