Professional Summary:
Marketing and Product Management Executive with over 20 years of progressive
Fortune 500 experience in successfully defining, developing and launching new
value-added products, programs and services which generate incremental
sales/profits in worldwide commercial, industrial and consumer markets.

Core Competencies:
* New Product Development/StageGate Process
* Product Lifecycle Management
* Category & Brand Management
* Market Analysis and Research
* Strategic and Business Planning
* Multi-Channel Distribution
* Acquisitions, Alliances & OEM Agreements
* Team Leadership & Facilitation 
 

2002 to Present CLUB CAR, INC., Augusta, Georgia
 A $600,000,000 leading manufacturer and global marketer of golf, commercial,
and consumer off-road utility vehicles sold under the Club Car, Carryall, and XRT
brands. A division of Ingersoll Rand Ltd., a Forrtune 200 company.

Vice President of Product Management. Reporting to the Vice President of Global
Marketing. Responsible for developing and implementing the long-range global
product plan.

* Established a new 6-person Category/Project Management team focused on 3
distinct market segments whose mission was to foster greater global
customer-centric new product development and create/implement effective marketing
strategies.
 - Re-invigorated the StageGate process including greater team member
involvement.
* Key member of senior management team that drove the product management and
launch of the revolutionary new Precedent Golf Car and a subsequent family of
derivatives that redefined the $500,000,000 Category resulting in 5+ point market
share and 10% price gains. 
 - Product earned Ingersoll Rand’s Chairman’s Award.
* Directed the definition, development and launch of a new Consumer-oriented
family of vehicles that achieved the #2 market position in Year 1 generating
$10,000,000 of annual incremental revenue.
* Managed the cross-divisional definition, development and launch of the
company’s significantly differentiated entry into the high-growth 4x4 Vehicle
Category utilizing the patented best-in-class IntelliTrak™ 4x4 drive and
IntelliTach™ attachment systems. 
 - Product earned Ingersoll Rand’s Chairman’s Award.
* Negotiated a key Commercial/Consumer OEM agreement and built a strong ongoing
working relationship currently generating $8,000,000 of annual incremental
revenue.
* Key member of senior management team charged with developing and implementing
an Asian market growth strategy.
* Company champion for implementing Ingersoll Rand’s new Value Innovation
Process focused on generating incremental revenue/profit from innovative new
products/ services.


1994 to 2002 TEXTRON GOLF, TURF & SPECIALTY PRODUCTS, Charlotte, North Carolina
 A $750,000,000 leading worldwide manufacturer and marketer of commercial and
high-end consumer turf equipment, golf car and specialty utility vehicle brands
including Cushman, E-Z-GO, Jacobsen and Bob-Cat. A division of Textron Inc., a
Fortune 200 company.

2000 to 2002 Vice President of Strategic Planning and Business Development.
Reported to the President. Responsible for leading the worldwide strategic
planning and business development processes.

* Facilitated senior executives in a strategic planning process optimizing and
leveraging the strengths of the newly combined golf car and turf equipment
business.
* Led cross-functional team utilizing TQM strategic planning and technology
roadmapping tools in development of long-range strategic product plan to identify
new product opportunities and programs.
 - Projected to generate $30,000,000 of incremental revenue.
* Co-chaired cross-divisional and corporate task force that developed a long
range branding strategy whose implementation consolidated several brands,
strengthened brand awareness and more efficiently utilized financial resources. 
 - Process/Strategy became the model for use in all other Textron divisions.
* Led business development process of identifying, screening and conducting due
diligence on several acquisition candidates, resulting in decision to change
strategic direction.

1998 to 2000 Vice President, Marketing and Product Management. Reported to the
President. Responsible for marketing, product management, sales and service
training, strategic planning and business
development for $325,000,000 business unit formed via acquisition of a major
competitor. Managed staff of up to 25.

* Integrated two separate departments and cultures into a single proactive
marketing organization that supported sales goals attainment while reducing
operating expenses and headcount.
* Conceived and executed positioning campaigns resulting in a 75% business unit
identity awareness within 15 months and clearly differentiated positions for 6
product line brands.
* Defined, developed and launched three new best-in-class product families
accounting for more than 20% of the business’s total revenue; achieved
incremental revenue/profit goals.
* Directed development and execution of strategic product plan that reduced
product platforms 40% and significantly reduced cost while still
meeting/exceeding customer expectations.
* Led strategic planning process, contributing to a 5% point return-on-sales
improvement.

1996 to 1998 Vice President, Worldwide Strategic Product Planning. Reported to
the President. Responsible for product management, market research, strategic
planning and business development for $225,000,000 division. Managed staff of
five.

* Successfully defined, developed and launched first three new product platform
families under a new “tollgate” process representing 20% of business unit revenue
and met strategic plan objectives.
* Re-established market research as a discipline, consistently producing
actionable information to support new product development and new customer
service initiatives.
* Initiated “Raving Fans” customer satisfaction program generating a 10% point
rating increase.
* Led marketing/sales due diligence effort which contributed to an acquisition
adding $15,000,000 of incremental revenue in a market growing 20% per year.
* Key member of executive quality committee spearheading ISO 9001 certification
achievement and reducing total cost of quality 50% over three years.

1994 to 1995 Director of Worldwide Product Management. Directed worldwide
product management for $180,000,000 division. Managed staff of four.

* Developed and executed Strategic Product Plan incorporating the industry’s
most aggressive product development effort which yielded seven new product
platform families in six years.
* Created and implemented enterprise-wide tollgate-style new product development
process which reduced both cycle times and program costs by 25%.


1992 to 1993 RANSOMES AMERICA CORPORATION, Minneapolis, Minnesota
 A $120,000,000 leading manufacturer and marketer of turf equipment and
industrial/commercial vehicles.

Director of Marketing. Responsible for all Americas’ marketing strategies.
Managed staff of 13. 
* Created company’s first CRM database marketing program and generated a 10%
sales increase.


1983 to 1992 CASE CORPORATION (now CNH Global NV), Racine, Wisconsin
 A $5 billion leading worldwide manufacturer of industrial, construction and
agricultural equipment. A division of Tenneco Inc., a Fortune 200 company.

1988 to 1992 Product Director. Worldwide P&L responsibility for $150,000,000
strategic business unit.
* Initiated marketing and innovative new product programs that generated a
4-point market share gain and significantly improved profit margins. Staff of
five.

1986 to 1988 Market Planning, Sales Program & Pricing Manager.

1983 to 1986 Market Planning Manager; Sales Program and Pricing Manager.


EDUCATION:
* MBA, Marketing, University of Wisconsin – Madison
* BS, Mathematics/Pre-medicine, University of Wisconsin – Madison

ADDITIONAL TRAINING:
* Numerous Marketing, Strategic Planning and General Management 3-5 day courses
taught by college instructors while at Case, Textron and Ingersoll Rand

COMPUTER SKILLS:
* PC literate including Microsoft Office software programs

PROFESSIONAL AFFILIATIONS:
* American Marketing Association

INDUSTRY GROUPS:
* Outdoor Power Equipment Institute Marketing Services Committee, 1996-Present

BOARD MEMBERSHIPS:
* Racine County Junior Achievement Board of Directors, 1996-2002

RECOGNITION & AWARDS:
* Ingersoll Rand Chairman’s Award for Dramatic Growth – 2004 (Precedent Golf
Car)

* Ingersoll Rand Chairman’s Award for Cross-Divisional Dual Citizenship – 2006
(Club Car & Bobcat IntelliTach™ Utility Vehicle)