Aaron M. Arter

2211 Chaseford Lane u Powder Springs, Georgia 30127 u Telephone:  [Send email to request phone number] 34.5578 u
Email: 

Senior Marketing Manager - Consumer Goods & Services
New Brand/Product and Service Launches, CPG/Big Box Retail Shopper Marketing
Growth Strategist,
Brand Advertising & Media Plan Development, P&L Management, Integrated Marketing
Campaigns,

Seasoned consumer products and brand development leader with 10+ years of
consumer product marketing experience in Fortune 100 and 500 companies. Expertise
in identifying business issues, translating consumer insights and uncovering
value propositions. Known for developing winning products and programs buffered
by successful go to market strategies for large corporate and retail entities.
Results have maximized short/long term growth for new and existing marquis brands
and accounts for The Home Depot, Eastman Kodak, Limited Brands and others.

New Products/Line Extensions, Trade Marketing, Branding ,CRM acumen gained over
the past 10+ years:

 * Led a 10-member cross-functional team from ideation, conception phase through
development and final (multi-channel) launch of new Advantix Access disposable
camera. Delivered $35 million in sales during year one. As a result, increased
share of disposable APS (advanced photo system) camera segment from 5% to 10%.

 * Directed an Internet-based test market identifying latest color trends in
consumer electronics. Utilized market research and leveraged consumer insights to
lead development of a product line extension targeted to "tween" girls. Developed
a new $3 million product line, which generated 30% in incremental sales in mass
channel. Successfully sold in and customized the product(s) for Target and
Wal-Mart. Held VPI status for a full year.

 * Directed a $5 million consumer marketing/media plan development of rollout
implementation for "hot," new (international) Italian clothing brand targeting
the college-age and young professional demographic. Seasonal program results led
to a 25% penetration of total core retail sales and a 10-store expansion of the
clothing line.

Core competencies: Building Brand Equity/Awareness, Conducting Competitive
Analysis & Consumer Research Channel Marketing, Brand Strategy & Positioning
Development, Driving Innovation, Developing Market Segmentation Strategies;
Communication Skills, Relationship Building,Developing/Mentoring others, Client
Loyalty

 PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS 
HOME DEPOT Atlanta, Georgia
2007 to Present
(Home Depot is the world's largest Home Improvement retailer, 3rd largest
retailer in the country. It has more than 2,000 stores in the U.S., Mexico and
Canada.: Fortune 100 company with 2006 revenue: $90 billion)

Retail Marketing (Merchandise) Manager, (2008-Present),- Direct all consumer
marketing and advertising for the power and outdoor living categories in the $10
billion department. Devise and customize department level brand strategy for
national vendors(Weber, John Deere, Toro et al.). Create quarterly, annual
marketing plans. Oversee implementation of integrated, consumer retail activation
programs. Manage $15M vendor marketing budget. Leverage Dunnhumby data and
partner with consumer insights to develop national and regional shopper marketing
plans that enhance brand exposure and strengthen seasonal lift opportunities for
vendors. Align with internal and external business partners to optimize end to
end consumer in-store experience.

Global Brand Development Manager, Proprietary Brands(2007-2008) -Led key global
brand development including brand positioning, marketing communication, planning,
licensing, consumer promotion, and PR for key brands. Build equity and awareness
for largest proprietary brands to align with sales volume targets. Act as
consultant.
 * Led cross functional team for multimillion dollar development of (ideation to
launch) revolutionary proprietary brands in the Smart Home Electronics and Fire
Safety categories. Products featured as gold award winner for innovation and
uniqueness ( IDEA awards) in Business Week Magazine.

 * Launched the first ever "green" proprietary brand (EcoSmart) for cross
category rollout in stores nationally. Directed comprehensive shopper and
consumer insight research.. Sales comp. yielded 15% growth in year 1.
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Aaron M. Arter Page Two

LIMITED BRANDS (Victoria's Secret Stores), Columbus, Ohio
2006 to 2007
(Limited Brands has more 4,000 fashion/beauty care retail locations in the U.S.
and 7 brands: Victoria's Secret, Express, Bath & Body Works, C.O. Bigelow, The
Limited, The White Barn Candle Co., and Henri Bendel. 2006 revenue: $9.7
billion)

Marketing Manager, Third Party Brands & Focus Stores - Primary duties focused on
leading all brand development initiatives for emerging, internationally sourced
brands and key chain-wide stores. Responsible for identifying and implementing
brand growth/partnership measures that align with divisional and corporate
priorities.

 * Devised and led $500,000 advertising/marketing plan(s) for 2 major grand
re-openings of flagship stores, which resulted in 30% increases in incremental
volume sales.

 * Directed and coordinated a 7-member cross-functional team responsible for
implementing a $100,000 consumer-driven POS and targeted shopper insight driven
stimuli plan, which lifted seasonal traffic by 15% and produced a 10% sales
increase for third party brands.

 * Skillfully acted as a key liaison within product merchandising team,
delivering a 25% increase in efficiency that resulted in standardization of the
creative window display process which greatly improved overall team synergy

EARTHLINK, Atlanta, Georgia
2003 to 2005
(One of the largest Internet service providers in the U.S. with 1700+ employees
and more than 5 million consumer and small-business customers. 2005 revenue:
$1.29 billion)

Product Marketing Manager - Direct and adapt strategies leading to subscriber
acquisition for the B2B and B2C DSL portfolio, including online and offline
initiatives. Drove brand team in meeting and exceeding strategic targets.
Collaborate with product teams to drive direct marketing campaigns, set product
vision, strategy, roadmaps, and positioning for the portfolio. Develop business
cases for product expansion.

 * Revamped product positioning platform for a $4 million system-wide regional
pricing initiative. Subsequently, recall jumped by 15% while corresponding sales
orders increased by 30%.

 * Led strategic development of a $4 million integrated advertising and CRM
campaign for a 10-city control market test. As a result, signups doubled during
the promotion period.

 * Managed a $15 million budget and reallocated resources to create a partner
alliance program that surpassed quarterly acquisition targets by 10%.

CIBA VISION (a Novartis Company), Duluth, Georgia
2002 to 2003
(A global leader in the research, development and manufacturing of contact
lenses and lens care products. Subsidiary of the Swiss-based international
pharmaceutical giant, Novartis)

Brand Manager(contractor) (Focus(r), DAILIES(r), One-Day contact lenses), North
America - Inserted leadership and guidancefor the brand through creation of
annual brand plan, oversight of ongoing strategic planning, adoption of proper
levers of marketing mix, and implementation of critical initiatives. Responsible
for brand positioning, segmentation, direct to consumer/professional marketing,
P&L improvements leading to brand profitability.

 * Delivered a 15% annual growth via strategic brand licensing campaign as well
as a 5% increase in gross margin during a reduction in direct marketing
expenditures.

 * Directed development of a new $2 million consumer creative campaign and
repositioned trade positioning for a $5 million professional print campaign.
Consequently, purchase intent jumped 20% and 25%, respectively.

 * Collaborated with exploratory opportunity assessment team to uncover a
projected $5 million cross brand-building CRM campaign. Senior management
approved test rollout, yielding a 10% lift in repeat purchase.

Aaron M. Arter Page Three

EASTMAN KODAK COMPANY, Atlanta, Georgia & Rochester, New York
1999 to 2002
(Multinational public company that produces photographic materials and
equipment. Focused in recent years on 3 main businesses: digital photography,
health imaging, and printing. 2005 revenue: $14.26 billion & 51,000 employees)

Associate Brand Manager (One-Time Use cameras), Consumer Imaging Division
(2000-2002) -Led brand/portfolio expansion to drive share and volume growth.
Strategized with F/D/M channel management leaders to build trade plans that align
with national brand strategy. Collaborated with customer marketing partners to
develop key account (Wal-Mart, Target, Kroger and Eckerd) sales presentations.
Drive development and implementation of strategic consumer overlays, co-branding
programs, while leveraging corporate, global assets (Olympics, Disney et al) to
augment channel marketing programs.
 * Led a 4-member cross-functional team to expand distribution of $2 million
wireless, Internet-based vending machines using Coke(tm) consumer insights,
thereby driving a 50% increase in average daily unit sales. Also, managed trade
show rollout of new initiative launch.

 * Directed a 6-member cross functional team in co-branded (licensing)
Disney(tm) new packaging development for the APS brand, resulting in a 15%
enhancement in consumer purchase intent and a 30% increase in trade sell-in.

Assistant Brand Manager (One-Time Use cameras), Consumer Imaging Division
(1999-2000) - Key duties included conducting Nielsen and qualitative,quantitative
analysis for the brand to discover share and revenue building opportunities.
Additionally, generated ad hoc reports and performed brand forecasting analysis.
Execute consumer and customer promotions.

 * Managed 2 external agency teams for a $1.5 million integrated mult