* Accomplished sales and marketing executive with proven success in creating
innovative door-opening strategies for companies of all sizes
* Agile in Business Development, Major Account Acquisition, Start-Up Marketing
and Sales Management
* Stimulated by fast-paced assignments demanding innovation and thought
leadership across diversified groups
* Energetic team advocate focused on the design and delivery of projects in a
synergistic and supportive manner
* Seeking a progressive, cooperative work culture where customers, design, and
brand identity are highly valued
PROFESSIONAL LEADERSHIP SKILLS
High-Dollar Revenue Generation and Account Growth
Executive Relationship Cultivation and Management
Strategy Identification and Collaboration
Client Consultation on Messaging and Creative Solutions
Exceptional Customer Service and Satisfaction
Change Agent for Positive Performance
Motivator of Cross-Functional Teams for Quality Delivery
Talented and Articulate Communicator
Decisive and Keen Management of Project Delivery
Outstanding Presentation Development and Delivery
CAREER HISTORY
MAXMEDIA DESIGN * Atlanta, Georgia 2006 - Present
Vice President of Account Development
Leadership Engagement:
* Responsible for overseeing all new business development at this award-winning
interactive agency
* Translate client business goals into strategic offerings that maximize
ROI/ROO for the client and agency
* Primary client contact maintaining a highly responsive service orientation in
all transactions
* Conduct internal meetings with IT, Production Managers, Creative Director,
and Strategic Directors to ensure resources are appropriately scoped and ready to
deliver on behalf of assigned clients
* Participate in creative concept reviews to ensure the direction is
on-strategy, and support the creative team in selling these concepts and plans to
the client
Account Development:
* Perform between 200-300 cold calls per week as part of pipeline development
* Set 36 capabilities presentations with Fortune 1000 companies during first 12
months of employment - resulting in 5 new high-profile clients
* Generated $1.7MM in revenue within first 12 months of employment
THE WOW FACTORY * Atlanta, Georgia 2002 - 2006
Managing Partner / Vice President of Sales
Leadership Engagement:
* Comprehensive management responsibilities for the sales division of a $3M
creative services, meeting and event production company
* Managing partner charged with recruiting top sales talent for strategic sales
development
* Collaborated with the President and CEO to conceptualize and develop all
marketing strategies and overall business growth objectives
* Responsible for brand, concept and content development for clients as well as
corporate collateral
* Promoted to Managing Partner after nine months to successfully revitalize the
company image
* Transformed team performance to create a positive, exciting and motivating
work environment
Account Development:
* Increased company revenue by a dramatic 79% during the first 18 months of
employment.
* Secured new key accounts, averaging a closing ratio of 87%
BLUE MARBLE MEDIA * Atlanta, Georgia 1995 - 2002
Vice President / Director of Sales
Leadership Engagement:
* Successfully launched a corporate communications company specializing in
film, television, video, interactive and e-commerce creative services
* Managed a cross-functional management team; collaborated with corporate
executives and individual contributors to produce and edit high quality
deliverables
* Supported the production and execution of diverse multimedia projects
utilizing integrated marketing strategies and lead-edge web technology (e.g.
trade shows, product launches, shareholder meetings, infomercials, recruitment
initiatives, high-impact presentations)
* Developed and implemented all sales/marketing collateral, revenue forecasts,
and strategic plans
* From a field of 31 competing production companies, selected by legendary
hip-hop artist Usher to produce a documentary for upcoming tour; also secured
contract to build the star's website.
* Established highly-respected corporate positioning, capitalizing on over 200
creative accolades, (i.e. Telly, New York TV & Film, Addy Awards)
Account Development:
* Awarded an officer title for producing over 89% of company's new business,
including the acquisition of all new accounts, including many of Atlanta's
Fortune 500 companies.
* Increased sales from $125K to $2.4M; established an annual growth pattern of
35%.
* Mobilized significant corporate growth from a single-account company to one
of the largest privately-held communications companies in Atlanta
DOREY PUBLISHING & INFORMATION SERVICES * Atlanta, Georgia 1991 - 1995
Director of Sales & Marketing
Leadership Engagement:
* Comprehensive management of all sales and marketing efforts for a specialty
publishing and information services firm that targeted commercial real estate and
economic development markets
* Procured trade advertising revenues from industry sources and partnered with
agencies to develop client ad programs
* Developed marketing plans and proposals, negotiated client agreements,
identified key distribution channels, and oversaw production process. Conducted
internal sales management training
Account Development:
* Facilitated an 80% increase of total sales volume by while managing a large
customer base.
* Teamed with the Atlanta Chamber of Commerce in joint sales initiatives.
CUSHMAN & WAKEFIELD OF GEORGIA, INC. * Atlanta, Georgia 1988 - 1991
Commercial Real Estate Sales
* Maintained full responsibility for all leasing, marketing, promotions, PR,
advertising, and tenant relations for an in-town property
* Actively pursued tenant representative contracts, handling all aspects of
client contract negotiations.
* Successfully secured and consummated 728,000 sq. ft. in real estate deals
* Performed approximately 200 cold calls per week, and canvassed the market for
business opportunities
SUPERIOR TEMPORARIES OF ATLANTA, INC. * Atlanta, GA 1987 - 1988
* Pioneered sales effort within the Atlanta area for a newly established
temporary services company
* Managed all aspects of the sales process. Generated $48K per month in
revenue.
HARRIS / LANIER * Atlanta, Georgia 1986 - 1987
Sales Representative
* Aggressively marketed business equipment to a diverse range of companies.
* Developed numerous relationships with both Fortune 500 and entrepreneurial
organizations
EDUCATION AND PROFESSIONAL DEVELOPMENT
UNIVERSITY OF MARYLAND - College Park, MD
Bachelor of Science in Journalism
Executive Training:
PROFESSIONAL AFFILIATIONS
* Committee Chair - Atlanta Chapter of AMA (American Marketing Association)
* PRSA (Public Relations Society of America)
* MPI (Meeting Planners International)
TALENT SPECIALTIES SUMMARY
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