STACI L. THOMPSON
79 Evergreen Way   Dallas, GA 30157
404.433.9148   

MARKETING & ADVERTISING PROFESSIONAL
Plan and manage traditional and nontraditional media programs.
Drive revenue, profit and client satisfaction through
tough negotiation and superb account management.

8-years of experience creating media strategies and campaigns for companies
operating in diverse industries. Bachelor of Science in Public Relations.
Strategize with clients and provide programs that produce high impact, extensive
market penetration and solid returns on investment. Excel in balancing multiple
projects and consistently meeting deadlines. Superb negotiator; always bring
programs in under budget.

Energetic and enthusiastic. Cultivate and sustain positive, top-of-mind
relationships with vendors to get the best price and stay apprised of industry
trends. Make recommendations that are carefully thought out and supported by a
clear rationale.

CHRONOLOGY

Outdoor Services, Inc. (OSI), Marietta, GA -2003 to 04/2010

Recruited by a former supervisor to join this nationwide Out-of-Home (OOH) media
planning and buying service and member of the Interpublic Group of advertising,
public relations and media companies. Retained through 2 major corporate
restructurings; had 5 different managers in 7 years. Commended for
professionalism, and positive attitude through significant turbulence in the
company's history. In 2010, OSI merged with Kinetic and the Marietta satellite
office closed.

Promoted to Senior Account Executive in 2006 after 3 years in other account
executive positions and 6 months as a media buyer. Worked with 2 advertising
agencies and more than 10 clients to plan, negotiate and complete media plans
that individually ranged from hundreds to more than $1,000,000 dollars. Included
traditional and nontraditional programs; e.g., cinema, airport, malls, street
teams and guerrilla. Among clients were Home Depot, Chick-fil-A, Aflac and
BellSouth.

 * Ranked among top buyers, consistently supporting a 10-state region and
handling more major markets and territories than any other buyer.
 * Doubled the original income goal from a client challenged by economic shifts
in business; created a dynamic program that was extended to twice the run time.

404.433.9148

 * Routinely negotiated 20% to 45% savings for clients; corporate goal was 15%.
 * Point-of-contact for media departments serving the Home Depot account
throughout the entire United States.
 * Influential in gaining major accounts (Georgia Power, Aflac, Haverty's and
Quitkrete) through negotiations with the advertising agency-of-record.
 * Planned a large campaign for Kaiser Permanente; recommended a strong media
mix and negotiated a package that leveraged buying power and thoroughly saturated
the market.

Wilkins Media Company, Atlanta, GA -2002 to 2003

Media Coordinator for a media planning and buying service operating 1 site and
employing approximately 20 people. Supported accounts that included the Georgia
Lottery and Zaxby's. Heavily involved in the annual evaluation of units placed by
the Lottery and renewing its annual contract. Coordinated campaigns from
inception through production and implementation.

EDUCATION

Bachelor of Science, Public Relations
Georgia Southern University

Computer proficiency in Microsoft Outlook, Excel, Word, PowerPoint, Windows XP,
Windows 7 and Windows 2000; Citrix; VPN