MARK S. VAN WAGENEN
1805 N. Chaucer Way ~ Eagle, ID 83616
[Send email to request phone number] 63.9811 ~
MARKETING MANAGER
Accomplished professional with extensive Marketing and Product Development
experience. Adept at identifying market trends to develop new revenue streams and
capitalize on high growth and emerging markets. Persuasive communicator, conveys
information with clarity and effectiveness. Talent for forging critical strategic
partnerships. Skilled at collaborating cross-functionally to translate corporate
vision into clear, actionable plans that support objectives, enhance competitive
advantage, and deliver results. Champion for customer experience and loyalty
improvements that result in exceptional service and high customer retention.
Areas of Expertise:
• Team Leadership
• Project Management
• Strategy Development
• Field Marketing
• Business Planning
• New Business Development
• Profit & Loss
• End User Sales
• Segment Marketing
“Mark has an uncanny ability to bring the customer's voice to life and a flair
for developing structured plans and thorough execution that brings about the
change necessary to support business growth.”
Vic Foti, Marketing Manager, HP
“Mark was the ideal choice. He was able to retain the marketing
professionals, create a management structure that models empowerment, establish
tremendous credibility with the lab, create a new sense of confidence with our
partner divisions and drive the structure and vision for the overall business.”
Gary Gubitz, Marketing Manager, HP
CAREER HIGHLIGHTS
Increased market share from 14% to an industry-leading 25% for external print
servers.
Grew print server revenue from $225 million to $429 million in two years.
Achieved double-digit profit margins, setting a new record for Hewlett-Packard.
Developed reseller channel sales, growing run rate 24-fold in two years.
Led product team to #1 market share position in printer management software.
Captured $100 million in incremental revenue by spearheading product line and
partner expansion.
Increased printer connect rate from 60% to 81%, with aggressive bundle creation
and co-marketing.
Improved customer loyalty scores 73%, by driving company-wide consumer segment
change efforts.
Exceeded key marketing objectives by delivering 100 events to over 10,000
customers.
Achieved 100% forecast accuracy by implementing innovative analysis and
forecasting tools.
Certified ScrumMaster (Agile software development).
PROFESSIONAL EXPERIENCE
HEWLETT-PACKARD COMPANY, Roseville, CA and Boise, ID
1988 – 2008
Customer Experience Strategy Manager, Imaging and Printing Group, 2002 – 2008
• Led HP’s world-wide consumer segment council across business units and
regions.
• Developed annual goals, strategies, and plans for the customer experience
function.
• Program-managed all segment projects with monthly reports to HP’s
Executive Council.
• Utilized Six Sigma and Customer Experience Design methodologies in
improvement projects.
• Quantified loyalty score impact on market share and gross margin
improvement
Senior Product Manager, Servers and Storage, 2001 – 2002
• Product manager and program manager for a $100 million services revenue
stream.
• Managed the integration and testing of key third party solutions – SAP and
Oracle.
• Launched Startup Integration Service involving servers, software, and
storage.
• Initiated the system program management function for storage development.
Field Marketing Manager, Medium Business Customer Segment, 2000 – 2001
• Managed a team of 10 remote program managers to help achieve over 100% quota
performance.
• Managed demand generation marketing activities for the manufacturing
industry solutions portfolio.
• Defined and launched marketing strategies to win in financial, hospitality,
and health care markets.
Product Marketing Director, Network Printing Solutions, 1998 – 2000
• Organized, staffed, and led a virtual marketing team of 20 members in two
locations.
• Led the cross-functional business team with P&L responsibility for a $600
million business.
• Defined and managed product roadmaps for market-leading software and
hardware solutions
• Led go-to-market strategies and plans across the company for network
printing solutions.
Strategic Planning Specialist, Network Printing Division, 1996 – 1998
• Authored and led the division’s annual business plan involving over 70
people across 10 divisions.
• Developed a new customer segmentation model to focus product offerings and
marketing efforts.
• Identified, sized, and developed plans for new business investment.
• Revamped the division’s decision-making processes for greater efficiency
and accountability.
Product Line Manager, Network Printing Products, 1994 – 1996
• Co-led the business team for a $429 million print server business.
• Managed a team of eight product managers with complete product lifecycle
responsibility.
• Partnered with platform divisions to increase the print server connect rate
from 21% to 39%.
• Led organizational structure and staffing changes to stay ahead of the rapid
growth of the business.
Technical Training and Support Manager, Networking Products, 1992 – 1994
• Expanded technical training delivery from hundreds to thousands of students
per year
• Let the creation of an industry network certification program with Novell,
Microsoft, Lotus and Wordperfect.
Sales Development Representative, Networking Products 1990 – 1992
• Established HP networking products in the reseller channel in the Eastern
Sales Region.
• Secured commitment from national reseller accounts to carry and promote the
HP product line.
Product Manager, Manufacturing Network Products 1988 – 1990
• Played a key role in major account wins at General Motors, Ford, and
Boeing.
• Exerted influence as a member of the industry steering committee to shape
user group events to grow the overall market and strengthen HP’s position.
EDUCATION
MBA, Management Information Systems emphasis, California State University,
Sacramento, CA
BS, Operations and Systems Analysis, Brigham Young University, Provo, UT,
Graduated in top 10% |
