ALTON J. DUDERSTADT II
1800 W. Diversey
Chicago, IL
Cell 312.316.7202
Email: [Send email using form at bottom]
QUALIFICATIONS
Pay Per Click (PPC) Management
Google Analytics
Web Trends
Online media buys
Contextual advertising
Google, Yahoo & MSN campaign management
Online marketing reports
Web site usability, layout & content
Client Relationship Management
ACT
Auto Task
Research
DART
DFA
WEB CEO
Proposal writing
Search engine optimization
Sales
Business Development
Client relationship management
Yahoo! Ambassador Certified
Omniture
PROFESSIONAL EXPERIENCE
Laughlin\Constable, Chicago, IL (Contract Position) 5/2007 ~ Current
Search Engine Strategist\Internet Marketing (SEM)
Responsibilities:
Aid in establishing methods to converge Traditional and Non-Traditional media
Created monthly reports, ad copy, and execution of online campaigns
Completed online training of new employees for SEM
Created new process flow for account managers and the Digital Department
Developed supporting documents for client presentations and internal staff
Executed several online campaigns for top brand companies
TMP Directional Marketing, Des Plaines, IL 11/2007 ~ 5/2008
Product Manager\Internet Marketing (SEM)
TMP Directional Marketing is a national marketing company with emphasis on
Yellow Pages and online marketing and is considered to be one of the top 20
largest online marketing firms in the U.S.
Responsibilities:
Analyze reporting data from online marketing efforts
Develop ad copy, keyword research and strategies for online marketing efforts
Online campaign implementation (Google, Yahoo, MSN, MIVA, ASK, Looksmart,
DART)
Client relationship management
Monthly online marketing reporting using Excel and Power Point
Up selling services when appropriate
Product strategy
New service and work flow recommendations
Consult fortune 500 companies regarding online marketing initiatives
Manage over $1.5 million a year in advertising spend
LiQuidprint, Inc., Lincolnwood, IL 01/2007 ~ 09/2007
Internet Marketing Analyst/Account Manager/Sales
liQuidprint is a Website Design company that provides sophisticated Web Design,
Web Development, Internet Marketing, and Web Hosting services for companies that
recognize the exceptional opportunity of the Web for their business.
www.liquidprint.com
Responsibilities:
Used Web Trends, Google analytics and Web CEO to analyze campaign progress and
results, return on investment (ROI), and website performance.
Daily production of models based on online marketing campaigns (used Excel).
Developed analytic reports and presented results to C+ level clients
Helped define and develop benchmarks; created online marketing plans to
achieve those benchmarks. All marketing plans included time, material and cost.
Produced online marketing reports which were utilized to understand various
clients online positioning, website continuity issues, and positioning of online
competitors. (Industry reporting: financial, confectioners, consumer
electronics, and new home builder markets)
Conducted web site usability tests
Performed Pay Per Click/online advertising and Internet campaign management on
Google, Yahoo, MSN, and secondary search engines.
Experience with Search Engine Optimization
PPC campaign pre-launch analysis, keyword universe, and ad copy creation
Client relationship management
Project management for online campaigns, deliverables, benchmarks, budgets,
web site changes and internal coordination.
Sales of SEO, Email marketing, PPC and landing page development
Managed $30k per month in ad spend
Achievements:
Successfully administered several Pay Per Click (PPC) campaigns
Generated positive ROI for PPC and SEO clients
Managed monthly spend of $5,000-$10,000 for PPC services
Yahoo! Ambassador certification
Average monthly sales of $5k
Schofield Media Inc., Chicago, IL 03/2005 ~ 11/2006
Editorial Research
Schofield Media Inc. is a leading, international business-to-business media
company delivering value-rich content throughout North America and Europe.
www.schofieldmediagroup.com
Responsibilities:
Conducted interviews with fortune 500 executives for potential coverage in
national B2B magazines
Article formulation
Editorial duties
Acquiring lists of vendors from selected interview candidates
Working with writers and prospective companies on article content and layout
Extensive market research (financial, home building, real estate, gaming and
general business markets)
Achievements:
Met or exceeded position requirements on a monthly basis
Average sales of $12,000 per month
Conducted Interviews with fortune 500 executives
LocalLaunch! Chicago, IL 04/2003 ~ 01/2005
Internet Marketing Analyst/Account Manager/Sales
LocalLaunch! is a top Chicago Internet marketing agency. www.locallaunch.com
Responsibilities:
Used Web Trends to analyze campaign progress and results, return on investment
(ROI), and website performance.
Developed analytic reports and presented results to C+ level clients
Helped define and develop benchmarks; created online marketing plans to
achieve those benchmarks. All marketing plans included time, material and cost.
Daily production of models based on online marketing campaigns (used Excel).
Conducted usability tests
Experience with Search Engine Optimization
Performed Pay Per Click/online advertising and Internet Yellow Pages campaign
management on Google, Yahoo, MSN, and secondary search engines.
Project management for online campaigns, deliverables, benchmarks, budgets
and internal coordination.
Sales of PPC, SEO, IYP packages
Achievements:
#1 sales person 6 consecutive months
Closed two of the largest Association agreements
Aided in the successful development of a new business model for a start up
company
Average sales $5k-$7k per month
EDUCATION
Western Illinois University, Macomb, IL
B.A. English Literature Minor: LEJA
130 credit hours completed. 3 hours short of graduation. Expected date of
completion is spring 2008.
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