Vanessa Otayza
1386 N Knollwood Drive, Palatine IL 60067
Contact
Tel : 203-803-3645
e-mail :
Profile
Innovative and passionate professional recognized for pioneering and driving new
product initiatives and infrastructure in the Consumer Goods industry.
Key Skills and Strengths
Proficient in Word, Excel, and PowerPoint
Daymon University Classes focused on food marketing, sales, and business
management.
Syndicated data systems-ACNielsen's Nitro and Homescan, and Spectra.
Market research tools-
Euromonitor, Business Insights, Global New Products Database (GNPD),
PlanetRetail, InStore Marketing Institute.Data warehousing systems, ES900, RDW,
Oracle PM, etc.
Experienced in collaborative team environments.
Excel at building processes and managing projects.
Passion for executing projects in a multicultural context.
Hands on project/task implementation
Languages
English (native)
Spanish (fluent)
Work Experience
Daymon Worldwide, Stamford, CT
International Private Brand Broker
Full Time
Assoc. Innovation Business Mngr (Brand and Product Dev.)
August 2008- Present
* Partnered with our international team members to help them understand the US
innovation strategy and structure, with the goal of creating a similar innovation
strategy for their markets that efficiently integrates their retailers, supplier
partners and Daymon's business model outside of the US.
* Advised our Daymon teams at retailers' headquarters such as Meijer, Giant
Eagle, and Wegmans on potential merchandising, packaging, brand direction, and
consumer trends associated with a new product or program launch.
* Accountable for facilitating communications with Daymon account teams based
out of retailers' headquarters that are involved in innovation
projects/initiatives. This includes managing the content of monthly meetings as
well as face-to-face meetings twice a year with the goal of team building,
strategizing on innovative collaborations and proposing key innovation processes.
* Created, managed and distributed sell sheets to Daymon account teams that
conveyed product benefits as part of a presentation about the innovative
opportunity to category buyers interested in launching these items.
* Co-leaded the cross-functional team to advice our Vice President on the idea
management system best suited for our company. This included creating workflows
of internal idea management processes, vetting potential companies that could
most efficiently execute, managing timelines, monitoring costs, and expectations
in order to implement the new system successfully.
* Researched, evaluated key trends/data, and leveraged insights applicable to
potential product innovations/programs to present to our retailer partners to
potentially launch in order to add value to their Private Brands assortment.
*Led, coordinated the process in preparation of conferences, and trainings
related to innovation.
Daymon Worldwide, Delray Beach, FL
Office Depot Headquarters
Full Time
Mgmt Development Associate (Marketing and Category Mgmt)
June 2007-August 2008
* Interfaced with our Asian supplier partners to effectively manage the item
development process for Foray writing instruments and meet the designated launch
dates, volumes and delivered costs.
* Maintained an on-going relationship with our international direct import and
domestic suppliers in order to drive sales through promotions, advertising and
maximizing efficiencies.
* Strategically worked with the cross-functional team that were part of the
Private Brand Team (OD buyers, label design house, the sourcing team, Bureau
VERITAS quality assurance testing, etc) on behalf of the supplier partners to
develop Office Depot brands.
* Worked in conjunction with the Senior Business Manager of the category to
drive marketing programs and initiatives in the B2B channel (Business Solutions
Division) and in retail stores.
* Participated in the category review process by providing analytical insight
into the category and competitive analysis on the Private Brand assortment in
comparison to National Brands and industry competitors.
* Actively participated in the Management Development Associate project which
consisted of researching e-marketing initiatives and their application to the
Daymon Business model.
Daymon Worldwide, Stamford, CT
International Private Brand Broker
Internship- Category Management & Insights Intern
May- August 2006
* Ran ACNielsen's Homescan and Nitro databases and helped in providing insights
for clients for successful Private Brand product launches.
* Summarized and analyzed information from secondary sources such as
Euromonitor into PowerPoint presentations accompanied with graphs from ACNielsen
data that gave recommendations for Private Brand category management.
* Responsible for a major part of creating category reviews of different food
categories including major trends within each category.
* Used Spectra and Simmons programs to calculate consumer loyalty and potential
brand interaction for a variety of products for grocery retailers.
* Aided in the translation into Spanish of business letters explaining the
Daymon Worldwide business model to potential international retailer partners.
BASES, an ACNielsen Company, Westport, CT
Internship-Marketing Research Analyst Intern
May- August 2005
* Reviewed panel data collection materials used in the forecasting of a
product's possible success among consumers.
* Took part in selecting databases used for forecasting and ran the forecasting
models.
* Summarized data in charts, tables, and graphs through Excel that were used in
the PowerPoint reports presented to the client.
Education
2004 to 2007
Bachelors of Arts in Communications with a minor in International Relations and
Business Administration - University of Connecticut, Storrs, CT
2006
International Business Program-Universitat D'Alacant, Alicante, Spain
Activities and Interests
Organizations: Board member of the Greenwich Young Professionals Group
Director of Marketing and New Member Recruitment, www.GreenwichYPG.com
Traveling: Spain, Germany, Ireland, Italy, Czech Republic, Peru, Argentina,
Canada
Volunteering: P.A.W.S
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