DOUG LAY
31615 W. 213th Street * Spring Hill, KS 66083-8849 * * [Send email to request phone number] 93.1467
Search Engine Optimization Strategist with 12 Years Experience in Interactive
Project Management and Production with Strong Skills in Customer Service and
Leadership
SUMMARY OF QUALIFICATIONS
* Search engine optimization strategist, web developer, and content manager 11
years experience managing projects and production for information technology and
new media
* Comprehensive knowledge of SEO strategies including keyword research,
competitive research, site analytics, SEO friendly coding, page analysis and
more
* Experience in online marketing initiative implementation, measuring online
marketing efforts, search engine marketing, and pay-per-click advertising
* Proven experience in user-interface design, industry trends, strategic
management, and process improvement and leading project teams to exceed goals
* Strong written and verbal communication skills to effectively convey complex
technical information to audiences with diverse backgrounds and at all
organizational levels
* Solid business management acumen involved in organizational strategic
planning, resource allocation and coordination, human resources, and leadership
techniques
* Exceptional commitment to providing world-class customer service including
assessing customer needs to offer solutions, meeting service quality standards,
and evaluating client satisfaction
TECHNICAL SKILLS
CERTIFICATIONS
* Advanced Multimedia Technology Certification, Richland College
* Visual Design Certification, Richland College
* Internet Communications Certification, Richland College
* Certified Networking Essentials, Microsoft
* Registered Partner, Microsoft
* Google AdWords Professional
PLATFORMS AND TOOLS
* SOFTWARE: 3D Studio Max, Acrobat, Authorware, BBEdit, Director, Dreamweaver,
Fetch, Fireworks, Freehand, FrontPage, Homesite, Illustrator, ImageReady,
Photoshop, Premiere, Quark, Shockwave, Sound Forge, Streamline, Stuffit, Top
Style, Type Manager, WinZip, WS_FTP Pro
* LANGUAGES: HTML, DHTML, CSS, XML, JavaScript, Cold Fusion, Turbo Pascal,
COBOL, DOS
* OPERATING SYSTEMS: Windows, Macintosh, MS-DOS
* MICROSOFT OFFICE: Access, Excel, Outlook, PowerPoint, Project, Publisher,
Word, and WordPerfect
* OTHER: Search Engine Optimization Research, Coding, and Copywriting; DNS
Administration, Microsoft Server Administration; Web Log Analysis
CAREER ACHIEVEMENTS
Web Development and Marketing
* Oversaw creative development, project management, HTML/CSS programming,
search marketing, server administration, and beta testing for nearly 100
websites
* Developed and managed search engine optimization which resulted in an average
30% increase in client sales within 1 year
* Developed traditional print media and corporate branding including logo
design, brochures, business cards, and letterhead to boost brand awareness
* Produced streaming video advertising to enable 24/7 company selling
opportunities on the web to humanize the connection therefore increasing brand
awareness and sales
* Designed, managed production, and optimized custom software for various
industries including land surveyors, hospitality rental industry, and e-commerce
software for online sales
* Custom software clients experienced average annual growth of 30% and saved
significant labor hours on repetitive tasks allowing them to cut production time
and increase customer service
* Managed and conducted sales, contracts, accounting, and monthly client
billing for up to 50 clients each month for individual projects ranging from
$5,000 to $325,000
PROFESSIONAL EXPERIENCE
SEARCH ENGINE OPTIMIZATION STRATEGIST January 1999 - Present
IO MEDIA GROUP Dallas, Texas
EDUCATION AND PROFESSIONAL
BACHELOR OF ARTS - PSYCHOLOGY
UNIVERSITY OF KANSAS Lawrence, Kansas
SELECT DEVELOPMENT AND PROFESSIONAL ASSOCIATIONS
* Member, International Association of Webmasters, 2000 - Present
* Member, HTML Writers Guild, 2000 - Present
* Guest Panelist/Lecturer/Jurist, Richland College Annual Computer Arts
Festival, 2004 - 2006
* Treasurer and Board Member, Dallas/Fort Worth Search Engine Marketing
Association, 2004
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