Resume
Tom Parsons
825 Highland Park
Baton Rouge, LA. 70808
Ph/fax : 225 767-0133 Mobile : 225 405-2283
Email : [Send email using form at bottom]
Overview
1. Energetic, self-directed. Senior management and leadership experience and
capabilities.
2. Executive coaching to help entrepreneurial companies grow to their next
level.
3. Experienced in people, process and performance management improvement;
analysis, recommendations and implementation plans for measurable improvements in
sales, customer service, internal operations.
4. Marketing plans including:
-Sales staffing, sales process, sales aids, sales management, sales promotion.
-Advertising in print, electronic and specialty media including creative concept
development, copywriting, advertising management.
5. Organizational Development including:
-Analysis and improvement of internal processes to enhance customer service.
-Improved hiring, training, teamwork, compensation-for-performance.
6. Local, regional and national across several industries.
Primary interests are in the development of people and accountability,
process improvement for better customer service and performance
management to inspire people toward higher productivity.
Objective
Seeking contract, temporary, full or part time assignments.
On-site or I maintain a fully equipped office.
Sample Projects
1. Executive coaching with entrepreneurial company leaders. Developed company
growth and capability development plans, assisted in implementing. Result:
Provided
guidance, detailed planning and consulting assistance to assist the company to
move away from family issues, poorly designed processes and toward more managed
growth.
2. Assisted new CEO of a financial organization to examine then current staff
capabilities, and customer service policies, then with key staff involvement,
develop and
implement new processes to improve hiring, training and respond to competitor
marketing.
3. Developed new product introduction as a presentation to investors. Conducted
market
research, developed and wrote Power Point script, formulated then developed
presentation format .
4. Developed, wrote and facilitated training programs for a variety of employee
responsibility levels, new hires to senior management. Samples:
Personal Organizational Skills Training
Red/Green conversations. How to work together effectively.
The 6 Steps to Customer Service Excellence.
How to improve your Human Capital.
Experiences
Owner/Operator Consulting firms/Marketing and Organizational Development
- Full organizational responsibility/ sales, financial, R & D, project planning
and implementation, P& L, human resource management, etc.
- Provided services to local, regional and national clients since 1976.
Marketing/Sales/Advertising
- Marketing consultant, owner operator. Advised clients on marketing planning,
direct sales, promotions, public relations, advertising. Industries included real
estate, automotive, financial services, professional services firms computer
services, remodeling contractors, retail, insurance etc. Projects in print,
electronic and live media.
- National marketing director, financial services firm. Organized and
implemented targeted sales support and promotional programs for national field
sales staff.
- Marketing & sales director, regional publishing firm, responsible for largest
single advertising contract up to that time. Responsibilities included
recruiting, sales training, magazine promotion, sales management of 12 person
outside sales staff.
- Sales manager, Louisiana newspaper publisher. Youngest management person hired
to fill that position at the time. Oversight of field sales staff and
responsibility for personal clients.
Organizational Development / Human Resources
- Facilitator, CEO Think-Tank; working with CEOs of companies from $1 million
in sales to more than $200 million. Planned, organized monthly meetings on “C”
level leadership and management topics, successfully recruited new members,
provided one-on-one coaching feedback to individual members.
- Improved the human resource function in private companies through
establishing HR departments, improving job titles and descriptions, developed
better interviewing processes and hiring techniques, wrote employee handbooks,
developed and implemented ongoing training programs.
- Developed, wrote and facilitated executive and mid-level training and
educational programs; Marketing, Sales, Small business management, Personal
Organizational Skills Training, Leadership development etc.
- Worked with internal HR departments to diagnose and remedy issues negatively
affecting communication, cooperation, project management, etc. Created Red/Green
conversation style for improving internal communications.
- Recruiter for senior level executives, individual clients and professional
associations. Organized, led and facilitated recruiting processes.
- Led Strategic Planning sessions with various public and private organizations,
adapting recognized planning processes to the needs of individual companies.
- Advised CEOs on process and performance improvement in engineering,
architectural, banking and finance, real estate, retail, automotive, restaurant,
religious and medical organizations,
- Provided organizational performance analysis, recommendations and program
implementation to public and private sector organizations some with more than 500
employees,
- Developed and provided senior level coaching programs for executives in the
food service, real estate, banking industries and other industries,
- Provided behavior analysis and productivity improvement guidelines to sales
and senior level executives in real estate, insurance, professional services and
other organizations,
- Facilitated planning retreats, leadership and management development programs,
and product/service development projects
- Created organizational development model that has effectively
guided dozens of organizational leaders toward improved group
performance.
Work History
History includes direct sales, sales management, marketing/advertising
management, human resources advisor, business consultant, publishing management,
professional writer, speaker/facilitator, behaviorist.
Sampling of clients/projects
The Baton Rouge Advocate, Orlando Magazine,
Jefferson Pilot, Allstate, State Farm Insurance agencies
Seaworld of Florida, Lockheed Martin, The Louisiana Baptist Convention,
Louisiana Department of Education, Louisiana Rehabilitation Services, Louisiana
Small Business Development Centers, Louisiana Medical Society, Louisiana Society
of Enrolled Agents, American Institute of Architects, Louisiana chapter, Homecare
Association of Louisiana, Better Access Community Health, Inc., US Internal
Revenue Service
Marquee Variable Annuity, Taylors International/offshore catering, LSU Public
Management Program, The University of New Orleans, East Baton Rouge Parish
Department of Quality and Training, DeAngelo’s Restaurants, First National Bank
in DeRidder, Bank of St. Francisville, First Federal Savings, St. Martin Bank,
Acadian Bank, ReMaxx Real Estate, Burns & Company Real Estate, Covenant
Mortgage, Lewis & Associates Realtors, Renaissance Home for Youth, Ray Gross
Motors, Cournoyer Olds/Cadillac/GMC
Relevant information
Successful entrepreneur, current objective is to change priorities to a smaller
geographical territory and work with a single organization as opposed to travel
and temporary projects with multiple organizations.
Graduate: Louisiana State University, B.A. Journalism/ specialty in
marketing, advertising, P.R.
Earned: Certified Management Consultant(CMC) certification from the Institute of
Management Consultants http://www.imcusa.org/
Sr. Professional Human Resources(SPHR) from the Society of Human Resource
Managers (not current) http://www.shrm.org
Client experience: Projects/assignments as an employee, temporary staffer and/or
consultant with several hundred organizations, public and private sector.
Excellent health, Flexible on some travel, Self-starter
Entrepreneurial behavior style
Able to lead groups/projects or function effectively as a team member
Professional writer, speaker, multi-media program producer
Computer literate
References: On request
END
|
