Nathan George

Sales professional with a proven ability to reach consumers and inspire action.
Eight years of sales & marketing
experience including 6 years of interactive leadership. Brand marketing
expertise developed leading interactive
strategy for top consumer brands. Demonstrated ability to lead teams and drive
results in Fortune 200 companies.


1/2005-Present CONAGRA CORPORATION (Naperville, IL)
Global Marketing Strategy
Manager, Interactive Marketing & Sales
ConAgra Corporation is a publicly traded company (NYSE: CAG) with 28,000
employees who generated over $14 billion in revenue in 2006. ConAgra Foods’
brands include: Chef Boyardee, Slim Jim, Healthy Choice, Hebrew National, Orville
Redenbacher’s, Reddi-wip, and many more. My team is part of the global sales &
marketing strategy group withinConAgra Foods. I lead all interactive marketing
strategy for the company and for our consumer brands.
•MARKETING ANALYTICS: Led definition of ongoing reports for
brand marketers, operating group senior
leaders, and CAG executive team. Established key performance indicators (KPI)
for all activities, track
results against KPIs, and continuously improve. E-newsletter programs currently
driving 28-40%
volume increases among active subscribers. Online advertising efforts including
both display and search
typically exceed ConAgra Foods’ consumer marketing ROI and ROMO benchmarks by a
wide margin.
•ENTERPRISE LEADERSHIP: Tirelessly educate ConAgra Foods’
marketers regarding interactive marketing
strategy. Provide ongoing best practices counsel for executives and marketing
teams. Created simple
planning tools for brand marketers to enable better integration of interactive
in marketing plans.
Interactive marketing spend has more than tripled since I joined ConAgra Foods.
•AGENCY MANAGEMENT: Accountable for relationships with eight
interactive agencies. Lead
semi-annual agency review sessions for roster agencies. Lead new agency
selection on as-needed basis.
Negotiate corporate pricing and service levels to leverage scale of ConAgra
Foods total marketing spend.
•BUDGET PLANNING & MANAGEMENT: Responsible for enterprise-wide
interactive budget planning and
management. Collaborate with brand marketers during planning process to ensure
appropriate funding
and focus. Manage ConAgra Foods’ total interactive marketing spend both directly
and through
influence to drive return on investment and objectives.


5/2002-11/2004 DIGITAL INSIGHT (Calabasas, CA)
Manager, Sales
Digital Insight is part of Intuit, a publicly traded company (Nasdaq: INTU) with
7,500 employees who generated
$2.3 billion in revenue in 2006. Digital Insight is the market leader providing
online banking services to financial
institutions. 
•CONSUMER MARKETING: I led strategy and development of “first in
the industry” consumer marketing
programs that drove a 32% increase in consumer online banking usage, from 3.6
million to 5.3
million active consumers. Marketing program components included: direct mail and
email programs,
national consumer promotions, branch staff incentive programs, branch staff
training, and financial
institution co-op marketing incentives.
•BtoB MARKETING: Created targeted product demand creation
programs that increased product
penetration within existing client base and fueled the inside-sales pipeline.
Inside-sales increased 40%
in year following introduction of demand creation programs.
•AGENCY MANAGEMENT: Consolidated external marketing resources
from over 12 vendor relationships in
2002 to preferred relationships with six vendors. Reduced marketing expenses by
more than 15% with no reduction in effectiveness of marketing activities.



5/2000-4/2002 HomeStore.COM (Westlake Village, CA)
Sr Manager, Enterprise Products
HomeStore.com is a publicly traded company (Nasdaq: MOVE) with 1,666 employees
who generated $217 million in revenue in 2006. It is the #1 real estate site on
the internet as measured by annual revenue, number of
listings online, and number of monthly visitors 
•PRODUCT MARKETING: Led growth of three enterprise products from
product definition through launch
and v1.0 stability. Grew intranet and webmail products to more than 220,000
customers and
$5M revenue in the first year through successful collaboration with sales and
alliances teams.
•PRODUCT MARKETING: Turned around failing broker website
product. Increased sales significantly
and addressed customer retention challenges by improving product functionality,
product positioning, and
creating compelling product bundles with other REALTOR.com products.
•CHANGE MANAGEMENT: Managed through several corporate
reorganizations and reductions in
force. Maintained excellent attitude and productivity levels on the enterprise
products team and among all
product stakeholders.


Education: MBA, Northeastern University, 1996
BS, Rochester Institute of Technology, 1992

Personal: Skilled and experienced public speaker at leading conferences: ARF,
ad:tech, iMedia Brand
Summit, Interactive Promotion Summit, Marketing Sherpa
Dual citizen of United States and Ireland (may work legally throughout European
Union)