Michelle M. Johnson

Profile: An efficient self-starter with demonstrated marketing and communication
skills and strong problem-solving capabilities with seven years of experience
doing project and budget management, resource allocation, media scheduling and
relationship building.

Education: M.B.A., Project Management, Metropolitan State University, December
2010
B.A., Marketing, University of Wisconsin-Milwaukee 2000

Work Experience: 

Coloplast Corporation, Minneapolis, MN January 2007 to April 2009
Coloplast is a Denmark based medical device company with many different
divisions of products. Ostomy, Wound and Skin, Continence and Surgical Urology, I
was the Traffic Coordinator for the Surgical Urology division.

Traffic Coordinator, this position involved planning and executing marketing
plans for national patient education events. In addition, I performed Associate
Product Manager duties for the Men's Surgical Urology division which allowed me
to manage marketing materials, manage ad budgets for product marketing and direct
the new ad creation to promote new products by collaborating with legal and the
design department.

 * Allocated and managed budgets in excess of $2 million per year
 * Researched, coordinated and placed event media for 65 national sales people
 * Initiated online advertising opportunities for events and brand advertising
 * Presented marketing information at bi-annual sales conferences
 * Reconciled department expense reports for two managers to ensure accuracy
 * Prepared monthly reports for budget and attendance status for six regional
directors

Event Advertising
 * Doubled attendance to events by altering ad plans to reach target audience
 * Placed; coordinated ad campaign schedules for one-day national patient
education events
 * Researched communities; organizations to expand patient education programs.
Contacted them to facilitate an event partnership with Coloplast
 * Wrote ad copy and collaborated with graphic designer to create ads
 * Researched media, negotiated rates and placed media in newspaper, radio &
online for an average of 60 national events per month
 * Streamlined advertising spending and increased attendance rates by
researching the media and its effectiveness

Product Advertising
 * Reduced advertising spending while maintaining a strong presence in journals
and publications by creating an ad that incorporated the entire product portfolio
rather than individual products
 * Managed and implemented print media schedules in five publications for two
products
 * Negotiated ad rates, created media schedules for product launches and placed
print and web ads
 * Collaborated with Research and Development to acquire documented product
claims
 * Trafficked ad design and obtained multiple approvals from managers and the
legal department
 * Worked with Denmark office to update website information regarding products
and information
 * Initiated and created a customer satisfaction survey that resulted in
verification of marketing claims
Acquisition and Corporate Brand Advertising
 * Created media plan for advertising the acquisition of Mentor Corporation
 * Negotiated rates for mailing lists and advertising directed to health care
professionals
 * Created; presented the placement media schedule to the Global VP of Sales for
approval
 * Trafficked ad for rebranding
 * Managed publication deadlines; submitted artwork on time per their
specifications
 * Directed the design, coordinated the postcard printing and managed the
mailing to ensure accuracy & timelines

Trade Show Advertising
 * Created ads, flyers and signage for the trade show
 * Brainstormed, researched & presented a lit display case for trade show
 * Trafficked the re-engineering and delivery of display case

EMC Publishing, St Paul, MN April 2006 to July 2006
Marketing Specialist
 * Communicated updates in product offerings and the arrival of new marketing
materials to 30 national field reps
 * Wrote & edited ad copy
 * Managed a one day product photo shoot
 * Edited & updated a 100 page product catalog

Science Museum of Minnesota, St Paul, MN Feb 2002 to April 2006
Marketing Associate and Accounting Coordinator
This position involved initiating and implementing new marketing campaign plans
for upcoming exhibits and films. As an instrumental member of the marketing team,
I effectively became the go-to person for special projects and information
requests.

 * Selected $100,000 of outdoor billboard sites and approved creative
 * Managed $50,000 collateral budget
 * Oversaw purchase order processing for Marketing Division 
 * Negotiated; purchased $220,000 of print ad space yearly
 * Participated in creating key messages for new exhibits and films
 * Exercised ability and freedom to make appropriate decisions
 * Initiated and implemented approval procedures and new projects
 * Coordinated the Arts & Culture Partnership of Saint Paul cooperative
advertising for the 45+ organizations
 * Prepared and maintained attendance records and reports
 * Tracked internal charges for the catering service
 * Chose stations and markets for radio trades
 * Maintained and updated internal signage
 * Wrote traffic instructions for TV & radio spots
 * Created; maintained print ad schedule & budget
 * Edited; approved print ad & outdoor creative

Ikon Office Solutions, Bloomington, MN October 2000 to January 2002
Sales Coordinator
 * Reviewed and processed sales orders for five sales teams: 35 people total
 * Liaison between 35 Sales Representatives and three internal departments