CHITRA SRINIVASAN                                                           v:
732.887.8434         
Graphics. Web. Design. Multimedia                                 e: [Send email
using form at bottom]
_____________________________________________________________________________

PROFILE
. Conceptual Design & Presentation. Interactive Multimedia & Web Design. 
. Corporate Identity & Branding. Usability Consultant. User Interface Design

OBJECTIVE

Lead Design Thinking, Design Strategy and Innovate.

SUMMARY 
.11 years of progressive accomplishments in the field of Interactive Web Media
including User Interface Information Architecture, Usability, Interaction
Designing, Visualizing, Conceptualizing, Online & Offline Branding, Brand
identities,Websites, Advertisements, for internal and external clients.

. Designed strategic creative solutions. Often called upon to "think out of the
box" and invent new functionality to add to user experience.

. Extensive experience in designing Intranets and Web sites; managing UI design,
profiling users and analyzing tasks. Designed, prototyped, tested user interfaces
using User Centric Design methods to meet user needs. Managed full services in
graphic design for the company.” Go to" person for all graphic needs.

. Effective Team Player known for Creativity, Innovation and attention to
detail.


ROLES 
. User Interface Designer. Information & Usability Architect. Interaction
Designer
. Business Analyst - liaison between functional groups (Information Technology
and Marketing).
. Creative Lead/Expert/Art Director 

SOFTWARE SKILLS / LANGUAGES
. Adobe Photoshop. Adobe Illustrator. Adobe InDesign. Dreamweaver. Fireworks.
Flash. Image Ready. Adobe Premiere. Adobe Captivate. MS VISIO


CAREER DEVELOPMENT

CORDIS CORPORATION/MarComm - Warren,NJ                    Jan 2008 - July 2008
Graphics Design Consultant

. Responsible for creation of a wide range of Marketing Materials for all Cordis
Products.
. Supporting & managing Internal & External Promotional Email Blasts for Cordis
Endovascular    and Cardiovascular.
. Updating www.cordis.com during Product launches, with new Graphic content.

. Creating Print Graphics, and collaborating the MarComm and Print process.

. Streamlining and Updating the Cordis Brand Identification Guidelines.


Technologies Used: 
Photoshop, Illustrator, InDesign, Flash, Dreamweaver, CSS

MERRILL LYNCH/Corporate Technology - Hopewell,NJ        Jun 2007 - Jan 2008
Lead User Interface and Graphic Designer 

. Information Barrier & Control Group Portal

Redesigned a vast Content Management System to suit Merrill Lynch' s changing
business & industry needs. Responsible for overall UI Design, Graphics and look &
feel.

 Attended Brainstorming sessions with Business users for developing Project   
Requirements/Guidelines.
. Worked with Business Analysts to translate business ideas into an executable  
   document/database.
. Created Wire frames/Mockups and Graphic elements.
. Presented Design Layout/Concept to the Users via Webex or Conference Room
Sessions.
. Incorporated Feedback into design and getting approval.
. Collaborated with Development/QA to deploy approved Design to a working
application.

Technologies Used:
Visio,Photoshop,Fireworks

VERIZON WIRELESS INC. - Warren,NJ                               Jan 2007 - May
2007
Lead User Interface Designer

Catalog Manager Portal
Redesigned and revamped new version tool where all information relating to
Content Management is stored to manage pricing and billing aspects for Verizon
Wireless' premium products such as Music,Video,Ringtones and Ringback Tones etc.
Actively participated in all phases of the project process including concept
brainstorming, information architecture, wire framing, work flow diagrams, logo
and interface design, storyboarding, design prototyping, animation and web
optimization.
Technologies Used:
Adobe/Macromedia Suite: Fireworks,Photoshop.

. Internal Powerpoint Presentation
Created Powerpoint presentation displaying comparative billing/invoicing
analysis for Senior Executive level meeting.

. CMP Interactive Training Manual
Conceptualized and developed an Interactive Training Manual incorporating
Audio/Video elements. 
Technologies Used:
Adobe Captivate,Macromedia Flash

. Vendor Management Portal
Redesigned look and feel of existing Vendor Management tool to record Vendor
data,services,products.

Technologies Used:
Adobe/Macromedia Suite: Fireworks,Photoshop,Dreamweaver,Flash







DENDRITE INTERNATIONAL INC. - Bedminster,NJ                  Apr 2001 - Jun
2006
(Now Dendrite Cegedim Inc.)
Senior Designer/Art Director

Projects for Pfizer Inc. –

. Sherlock 3. ReportViewer . NHO. Darwin. Commsman . Sherlock HC. Force
Analyzer. Stork. IRIS. IBM Thinkpad Help Screen Development,US & Canada

Designed innovative user interfaces for Pharma Sales software.Managed front end
,set creative direction and vision,client interface and coordinated with project
managers. Supervised graphic campaigns for Pfizer projects. Led Storyboard
brainstorming sessions, idea generation and assessment.
Participated in client workshops gathering high-level project requirements,
presenting creative concepts and guiding the client through the creative process.
Worked closely with other departments and team members acting as a mentor,
providing creative guidance and technical leadership when necessary.

Projects for Sanofi-Aventis –

. Meritage. EQuest

Design Lead responsible for overseeing high-end graphics for software
development projects and online direct marketing campaigns from concept to
completion. Designed and developed product web site 
including site architecture, look and feel, interface design, graphics,
animation and navigation. 
Provided web site content updates and database maintenance. Developed flowcharts
and wire frames for site architecture. Developed brand identity, logo design,
style guides.

Dendrite Internal and other projects –

. Conceived Internal Newsletter "Connections"
. Synergy Port site for TCOE (Technical Center of Excellence): Intranet Portal
for Senior
  Management and Clients.
. Developed Interactive Floor Plan: Flash based tool for Networking to
facilitate Tech Support
. Help center Portal: Flash based tool for tracking calls, complaints etc.
. DRC Pfizer Users' Portal: Flash based portal for Field Users
. Share point Server redesign: Design of internal departmental sites throughout
Dendrite
. Infusion: A project for promotion of human centered design and innovation in 
  Pharma related sales.
. Extreme Makeover: Collaborated with IDEO, CA for innovative sales project
. Coordinated graphic requirements and worked closely with PSG (Professional
Services    Group)and Marketing teams during the Dendrite Leadership Summit 2005
in NYC:
Designed and developed creative solutions for consumer and trade promotion. 
. “Striving to be Pfizer’s most valued Business Partner” Poster Design project:

   Independent venture to reflect Dendrite’s capabilities as a Solutions
Company
. Video Editing: Created look and feel, navigation/interface and coding for
streaming videos for Interactive Marketing.







NOVARA COMP SERVICES - Long Island, NY                      Apr 1999 – Mar 2001
Web Designer

. Novara Website. eWeb Scheduler . Jamaica Chamber of Commerce 

Prepared Project Proposals for Web Architecture and Layout
Used JavaScript and Flash to enhance site aesthetics 
Analyzed Clients Requirement and advised on feasibility
Prepared Flowcharts, Logic Development 
Created Graphics and textures using PhotoShop and Fireworks
Created web pages using Dreamweaver, FrontPage and HTML, JavaScript
Provided consulting services in the areas of market strategy and product
development
Developed Team & Cost Estimation and Implementation Schedule


IRIS COMMUNICATIONS - Calcutta, India                               Jan 1996 –
Mar 1999
Web Designer

. Tara Exports. Upahaar. Tata Steel.  Aarbur. Norca Tea                         
               

Created an online gift store and to trade exclusively on the net. 
Handled server side programming for e- commerce using CGI/PERL 
Used Java and Flash to enhance aesthetics of the opening page.
Created several link pages to describe various divisions of the company. 

 


URLs
. www.taraexports.com . www.upahaar.com . www.tatasteel.com . www.aarbur.com 
. www.norcatea.com

 EDUCATION
Certificate in Advanced Web Authoring from NOVELL Inc., Calcutta, India. 1999
Master of Arts from University of Calcutta, India.1995

PROFESSIONAL AFFILIATIONS & TRAINING
Web Design and Developers Association, Texas
"Art of Innovation" Seminar, Conducted by IDEO, California.