BRITTA K. STEELE
124 Review Avenue * Lawrenceville, NJ 08648 * * [Send email to request phone number] 33.0568 (M)
MARKETING EXECUTIVE
Marketing Communications * Revenue Growth * eServices
Strategic-thinking marketing executive with strong experience in all aspects of
B2B marketing, strategy, communications, product launch, lead generation and
business development for enterprise software, professional services and biotech
companies. Record of success in rebranding and accelerating revenue growth and
market leadership in start-up, turn-around and public technology companies.
Earned reputation for consistently increasing brand awareness and leading
successful revenue growth campaigns. Cross-functional manager who quickly learns
new products, industries and the business that support them. Resourceful
problem-solver with forward-thinking abilities and excellent
relationship-building skills to conceptualize and implement solutions for
challenging market situations. Founder of the Senior Executive Networking Forum.
* Strategy/Planning
* Pipeline Acceleration
* Operational Efficiency
* High Performing Teams
* Customer Intelligence
* Customer Insight
* Communications
* Revenue Growth
* Return on Investment
PROFESSIONAL EXPERIENCE
ACCELERATED MARKETING ADVISORS - Princeton, NJ April 2009 - Present
VP Marketing (Start-up Companies)
* Currently serve as Co-Founder and Head of Marketing for numerous start-up
companies in Biotech and Technology developing the strategy, business plans and
all foundational marketing.
* Strategy and branding developed for Lucine Biotech won first place at the
Tech Coast Angels Venture Funding Event.
* Build global partnership programs with the World Health Organization to
secure preferred vendor status in Asia-Pacific and Japan.
* Form relationships and recruit the most experienced physicians and physicists
for the Scientific Advisory Boards.
* Co-founded medical device sourcing company for large healthcare providers in
India with lowest mean time to repair.
CA, INC. (COMPUTER ASSOCIATES) - Islandia, NY July 2005 - April 2009
Vice President Marketing
* Responsible for field marketing efforts for ]$1 Billion in revenue across
1400 software products and services for Enterprise IT software.
* Guided a high performing award-winning marketing team with growing
responsibility from 2 to 35 Marketing Managers and Directors.
* Optimized and managed a marketing budget of $18million for pipeline and
growth campaigns and eMarketing.
* Increased the technology business from $6.5million to over $24 million per
year with 85 greenfield accounts.
* Developed the branding for the 1400 products into product categories globally
currently on Wikopedia - Secure, Manage, Govern.
* Increased the average deal size in the EAST and Public Sector from $50k to
$300k.
* Lead the development and implementation of global marketing plans for
emerging B2B technology and services along with the achievement of revenue
objectives for assigned lines of business.
* Implement key customer loyalty and retention initiatives and improve customer
sat metrics by 25%.
* Collaborated with Sales to develop the winning strategies for Novartis,
Wyeth, Innova, and Catholic Health East generating account-specific revenue of
over $15million.
* Built the CRM processes, reporting and analytics in Salesforce.com, Aprimo,
Eloqua and SAP Campaign Management and Customer Survey Tools such as Gatepoint
Research resulting in over $500 million in pipeline
* Increased revenues by 20% and grew pipeline from 1 x to 2 x by identifying
areas for improvement.
* Built out closed loop marketing in SAP's CRM and Salesforce.com systems
including marketing and sales dashboards.
* Optimized the web site and eMarketing with web-analytics to increase web
leads by 30% Inside Sales and Sales.
* Increased customer participating at CA World by 25% for partners and 32% for
CA customers.
* Managed role-based marketing lead generation across verticals for industries
including energy, manufacturing, financial services, pharmaceutical, healthcare,
retail, and all public sectors.
* Administered budgets of $1 million to $18 million to maximize ROI optimize
resources; track and report P&L.
LEXMARK INTERNATIONAL - Lexington, KY August 2004 - June 2005
Vice President Marketing
* Cultivated strong market presence and implemented successful CRM Programs and
integrated marketing campaigns for leading computer printer and software
company.
* Directed and coordinated team efforts to ensure streamlined and
brand-appropriate marketing programs. Managed budgets, expenditures, ROI, and
profit-loss projections.
* Oversaw team training, performance evaluations, and mentoring.
* Managed more than 300 customer, prospect, and partner events including
on-line events, webinars, virtual trade shows, trade shows, advisory boards, and
executive events.
* Developed and managed global product recall campaign of 2500 + printers
* Drove process and technology changes across marketing to optimize marketing
results and help achieve sales objectives.
* Increased product revenues by 40% and services revenues by 25%.
* Grew sales pipelines by 50% over a 6 month period; launched managed services
and workflow applications increasing services pipeline by 35%.
* Developed new strategic international alliances with Getronics, FedEx, and
Kinkos generating over $50 million in new revenue.
NCR - Dayton, OH September 2002 - July 2004
Vice President of Marketing, Worldwide Customer Service Division
* Drove global business development initiatives for Worldwide Customer Services
for over $1 Billion.
* Hired and mentored an international team of 25 marketing directors and
marketing managers covering 120 countries and spanning 20 languages.
* Implemented 5 and 10 year Managed Services deals including a $10 million
opportunity with JP Morgan Chase.
* Developed the "variable SLA" pricing alternative that helped NCR win over
$25million in large banking opportunities including Toronto Dominion and
Citibank.
* Trained over 200 sales reps on NCR's unique and compelling value
propositions.
* Provided innovated sales tools such as the Sales Playbooks and ROI Analysis
working directly with Gartner to save customers over 25% for Service Desk and
Service Management consolidations.
* Managed sales kickoff meetings in the Americas, EMEA and APJ with over 500
direct sales reps.
* Created and mobilized over 50 global dynamic integrated campaigns to raise
consumer awareness and propel growth in the Americas, Europe, Africa, and Asia.
* Developed industry-specific propositions for clientele, customizing IT
solutions to service a range of markets.
* Oversaw key programs, strategic alliances, and the development of Managed
Services offerings of over $500 million in revenue.
* Instituted the Global Customer Loyalty program and increased customer
retention by 20%.
Infor FMS Sun Systems - Miami, FL January 2001 - August 2002
Vice President of Sales & Marketing
* Generated sales of over $250 million across the Americas.
* Expanded Sun System's customer base by 100% in South America.
* Hired and Trained sales and marketing staff for the Americas, imparting clear
directives regarding differentiated messaging and positioning, as well as global
advertising campaigns and initiatives.
* Managed four Regional Sales Managers, spearheading regional marketing via
analyst relations, inside sales/telemarketing, product marketing, public
relations, and lead generation.
* Oversaw software, consulting, and P&L, reporting monthly to Executive Board
and CEOs at global operations meetings.
* Rolled out global forecasting including new pipeline and lead processing, and
consolidated sales reporting used by Sun Systems worldwide.
* Established new web sites and eMarketing campaigns to generate global leads.
* Launched financial management software including Vision Business
Intelligence, Web-based Requisitioning and "SunSystemsConnect" for Web
Self-Service.
* Revitalized public relations efforts with customer articles, press releases
and success stories.
EDUCATION AND ASSOCIATIONS
* Bachelor of Business Administration (Concentration in Marketing and
Psychology) CONCORDIA UNIVERSITY * Montreal, Quebec, Canada
* Associate Degree in Business Administration (Concentration in Psychology)
MARIANOPOLIS COLLEGE * Montreal, Quebec, Canada
* Roffey Institute Executive Leadership Program in London
Professional Associations: American Marketing Association Women in Technology
* Association of Information Technology Professionals * Society for Information
Management IT Service Management Association
Marketing Awards: Marketing Teamwork Award, The Dalton Pen Award, Distinguished
Speaker
Award, Marketing Leadership Award, Against All Odds Marketing Leadership Award
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