Marion McParland
251 Wayne Avenue, Haddonfield, New Jersey 08033
 [Send email to request phone number] 28.5989 (H); 609.238.9599 (Cell); 

Summary

Results-oriented communications professional and award-winning writer with more
than 20 years of experience. Areas of interest include healthcare, business,
non-profits and education.

Marketing and Public Relations Experience

Writer/Editor, Marketing and Public Affairs 2006-2009
 PRINCETON HEALTHCARE SYSTEM, Princeton, New Jersey
 * Wrote and edited bi-monthly employee e-newsletter, Happenings
 * Wrote and edited bi-monthly Physician E-Memo
 * Wrote consumer and physician blast emails and press releases
 * Wrote press releases, brochures, website content, Trustee profiles and
award-winning materials, including a Silver Award in the 14th Annual Communicator
Awards in 2008 for Take Heart, a postcard about cardiac rehabilitation and a
Merit Award for the Happenings Home Run Hitter Special Event in the 26th Annual
HealthCare Advertising Awards, 2009.
 * Managed special events for employees and physicians

Director of Marketing and Public Relations 2004-2006
NEW JERSEY STATE MUSEUM, Trenton, New Jersey
 * Promoted Museum nationally and locally to print and electronic media
 * Developed and implemented marketing plan and budget
 * Developed and executed promotions, special events, press previews
 * Secured major sponsors for events and programs
 * Placed print and electronic advertising
 * Wrote and managed website content on a monthly basis
 * Wrote press releases, flyers, brochures and other collateral materials
 * Wrote, edited and oversaw design of quarterly newsletter
 * Hired and directed designers, photographers, printers and assistants

Director of Public Relations and Publications 1993-1996
PENNSYLVANIA ACADEMY OF THE FINE ARTS, Philadelphia, Pennsylvania
 * Oversaw national, regional and local public relations, advertising and
promotions
 * Marketed the Museum of American Art as well as the School of the
Pennsylvania
Academy to the general public as well as to the fine arts' press
 * Developed and implemented long-term public relations and marketing plans
 * Wrote press releases, press kits, print and radio ad copy
 * Conceived, wrote, edited and oversaw design and printing of quarterly
newsletter
 * Obtained bids and oversaw writing, editing, photography, design and printing
for
all printed pieces
 * Coordinated remotes, press conferences, special events and lectures
 * Hired and directed photographers, designers, printer and full-time assistant
 * Managed public relations, advertising and publications budgets

Publicity Manager 1990-1992
THE MARITIME CENTER AT NORWALK, South Norwalk, Connecticut
 * Represented non-profit aquarium/maritime museum to all media locally and
nationally
 * Developed public relations plan. Wrote press releases, press kits and other
pieces
 * Created and managed promotions, remotes, press conferences and special
events
 * Wrote and edited quarterly newsletter, mailed to 10,000 members
 * Managed budgets, hired and directed photographers, designers and printers
 * Served as spokesperson, scheduled guest speakers, state officials and talent

Consulting Experience

Public Relations Consultant/Writer 1996 - present
MARION McPARLAND, Haddonfield, New Jersey
Handle public relations and editorial projects for various for-profit and
non-profit clients including New Jersey State Museum, 50th International Science
and Engineering Fair; Delaware Valley Science Fairs, Inc.; The Boys Choir of
Harlem; The Philadelphia Inquirer; SJ Magazine; Sail USS Constitution; CBS
Records; Black & Decker - U.S. Household Products Division and TotalVision.
 * Write, edit and produce InSight, the first-prize winner in the American
Optometric
Association's 1999 National Newsletter Competition
 * Write newsletters, programs, articles and other editorial projects for
various clients

Editorial Experience

Editorial Assistant 1983-1985
REDBOOK, New York, New York
 * Assisted editors in the home furnishings, health, and food departments
 * Handled research, fact checking, proofreading and administrative work

More than 100 articles have been published in The Philadelphia Inquirer, SJ
Magazine, Better Homes and Gardens Home Plan Ideas, Redbook, Close to Home
Magazine, Practical Homeowner, Boston Magazine, The Boston Herald Sunday
Magazine, The Advocate and others.

Professional Memberships

American Medical Writers Association

Education

Bachelor of Arts, English, University of Hartford, West Hartford, Connecticut