Bhupinder Kaur Kohli
[Send email using form at bottom]
SUMMARY:
- Above six-year results-driven experience in the Search Engine Optimization
and Marketing.
- Search Engine Marketing, Social Media & Optimization Consultant for:
· Charlotte Home Furnishings
· Tapestries-Tapestry.com
· Tapestries Catalogue
· Beyond Mortar
· Accur Outsourcing & Software Development.
· Toronto Suites
- Marketing Manager at Cellhut
- Adwords Specialist at Google
- Producer of Internationally Broadcast Documentaries
PROFESSIONAL EXPERIENCE:
Odesk.com, US Online Marketing Consultant Jan09- Till Now
Role:
I am Online Marketing & Optimization consultant with multinationals. Certified
SEO / SEM /SMM provider on Odesk.com.
Clients:
· Charlotte Home Furnishings
· Tapestries-tapestry.com
· Tapestriescatalogue
· Beyond Mortar
· Accur Outsourcing & Software Development
· Toronto Suites
· Ad Adopt
Responsibilities:
PAID SEARCH MARKETING
· Advertise on search engines
· Results and ROI driven marketing approach
· Generate analytic reports to keep track of every campaign.
· Advertise through affiliate marketing
· Use Search and content network
· Use other media like Google TV ads via search engine to spend within
budget and generate maximize reach and profit.
BUILD USER-FRIENDLY WEBSITE
· The optimization starts with reviewing the site map.
· Make the website more user-friendly and easy to navigate. Keep your
target audience in mind.
ORGANIC SEARCH
· Search Engine Friendly Website
· Make the website Search engine friendly; add meta-tags keywords using
Google and Bruce Clay tools.
· use web analytics to make relevant changes time to time.
· Optimize website – content, URL & page headings. Using Multivariate
optimization to check how to reach the desired results.
· Link Building
· Build internal and external links to the website.
· Check for Dead-links, if any, it requires daily monitoring.
· Social Media/Blogging
· To popularize the website, use of social media/blogging.
CELLHUT, US Online Marketing Manager Dec 08- May 09
Role:
· Successfully handled marketing campaigns for website, online marketing,
television ad campaigns, hoardings, brochures advertisements and user manuals for
cell phones
· Email-marketing campaigns
· Managing Search Engine Marketing for the company with Google, Overture,
MSN, Linkshare and Commission Junction
· Search engine traffic and conversion analyzes - Web Analytics, web
trends, search keyword tool, webmasters
· Link Building
· Press Releases
Responsibilities
· Establish campaign timeline, progress reports, agendas, & action plans
· Point of contact for all incoming and outgoing marketing projects for a
global advertising agency
· Coordinating with offshore team.
· Oversee all activities to ensure accuracy & attention to detail in Copy
Writing, online and campaign, cell phone manuals and Email-marketing newsletters
(bi-monthly).
· Led the web designing and content writing team to revamped website. It
has been launched in March 1, 2009. Successfully optimized the website to show
better rank in both the organic as well as paid search.
· Successful in driving SEM conversion at defined ROAS. Initiate
geo-targeting and day parting to reduce the cost of marketing significantly.
· Develop and implement measurement platforms for all ongoing projects to
ensure timely delivery through Google tools - Analytics, trends, search keyword
tool, webmasters
· Create marketing slides based on Web Analytics and web trends
· Successfully optimized website and top-selling product descriptions
across all variables - keywords, landing pages, copy, bid prices - to enhance the
web traffic and sales conversions.
GOOGLE Adwords Specialist Jan08-Aug08
Role:
· Reviewing video, image and text ads per Google company policies
· Search Engine Marketing
· Web Analytics & Reports
· Web Monthly Trends
· Search Keyword Tools
· Create business presentations
Responsibilities
· Pay per click advertising, Online marketing and advertising on
Google.
· Successfully creating Campaign Strategy and Campaign Management
Process.
· Develop lists of potential keywords/phrases by understanding the
marketplace, requirement of the client, using keyword research tools like Google
Keyword tool.
· Handling keyword research and optimization.
· Create PPC ads and test alternate ad copies to improve conversion
rates.
· Expand campaigns and increase effectiveness by continually monitoring,
testing and updating ad placements as necessary.
· Analyze trends, along with qualitative and quantitative data to
recommend campaign changes and updates. Web analytics to achieve business goals
of clients.
· Monitoring of webmaster and search reports to analyze website
traffic.
· Develop business presentations closely with creative, media and
delivery management teams to ensure that client projects are developed, produced
and implemented within the parameters of the project
Hash Group & One BCG Group, India Chief Marketing Manager Dec 06-Dec07
Role:
· Heading the content development section
· Coordinating with designers and programmers for website designs
· Corporate communication
· Brand management on international platter
Responsibilities:
· Market Research
· Conceptualizing company websites & ads campaigns for print and visual
media
· Conceptualized teaser and banner ads for hoardings and billboards.
· Lead projects on cyber security, biotech, petrochemical, real estate
· Contributing write-ups to international publications for media
campaigns
· Produced TV documentary for television promotion.
TECHBOOKS, India Copy Editor May06–Nov06
Role:
· Copy Editing for Gordon titles.
· Text Formatting
· Maintaining the standard Chicago Manual
Responsibilities:
· Editing of Gordon titles.
· Catering to deadlines
· Client interaction and coordinating with project managers
.
THE TIMES OF INDIA, India Feature Writer/ Copy Editor Nov 03–Apr06
Role:
· Team Lead for Features Desk.
· In charge of seven pull outs- Education, Travel, Relationship, Finance,
Garden, Home & Decor, Art & Entertainment
· Develop and implement measurement platforms for all feature pages to
ensure timely delivery
· Establish timeline, agendas, & daily action plans for the newspaper in
sync with reporters and the Editor-in-Chief
Responsibilities
· In-charge of Feature pages
· Team lead for a fifteen-journalist features’ team.
· Coordinating with the team for designers
· Responsible for production of Times NIE full newspaper edition and
features pages
· Handle the editorial content for ‘Newspaper in Education,’ which had
been awarded as the World’s Best Newspaper In Education in 2006.
· Minimum of two articles were to be submitted each working day
· Coordinating photographs relevant to the article
· Catering to strict deadlines
FREELANCE: Apr 06–Till Date
Technical & Content Writing for:
· ezinearticles.com (among top 20 international writers)
· shvoong.com (translated in many other languages)
· enarticlesgratuits.com (Listed among top international content writers)
· Multiple websites of One BCG Group, Hash Group of Companies
· clickforhowto.com (Technical Writing)
· Articles on Santabanta.com for the ‘Life Colors’ Magazine
Television Documentary
· Produced and directed ‘Making a difference… Just a beginning,’ a
documentary that has made to Amnesty International, USA. (Feb 2006). Be The
Cause (an NGO) has raised a charity of INR 1.5lac in Dec 2007 by showcasing this
documentary.
· Produced and anchored ‘Rediscovering Gandhi,’ listed in Opera Film Fest
(April 2006).
EDUCATION:
Guru Nanak Dev University, Amritsar Jun01-May03
Masters of Mass Communication (Stood second in the university).
GGDSD College, Punjab University, Chandigarh Jun97-May00
Bachelors of Arts (Economic Honors and Communicative English), Stood 3rd in the
college.
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