Samantha Harris Treston
13 Nina Place Randolph NJ 07869 917.291.1118

Marketing management professional with over 10 years of experience in the
advertising industry
• Strategically-driven, with a focus on driving ROI
• Experienced in client and partner management across diverse industries
• A record of compelling 360° planning and execution
• Particular expertise in interactive marketing, including social networking
strategies

Brands Represented	
B2B: Direct Marketing Association • Everest VIT • Thomas Regional • Consumer:
Alouette • Carbona • Colgate • Coppertone • Dr. Scholl’s • Eastern Dental • Kozy
Shack • NutraBlend • Pedicure Essentials • Solarcaine • Splenda • Viactiv • DTC
Pharmaceutical: Galderma Acne Franchise: Differin 0.3% Gel, Differin 0.1% Lotion,
Epiduo, NovoNordisk Diabetes Franchise • Restylane • Schering Oncology • Schering
Hepatitis Innovations • Solodyn • Viagra • DTP Pharmaceutical: Men’s Sexual
Health Referral Network • NovoNordisk Diabetes Franchise • Schering Oncology •
Schering Hepatitis Innovations • Professional Learning Center • Solodyn • Spiriva
• Spiriva Respimat • OTC Health Care: A&D Ointment • Band-Aid • Band-Aid Cushions
for Feet • Bayer Consumer Care • Claritin • Clean & Clear • Healthy Woman • K-Y •
Lotrimin • Lotrimin Ultra • MiraLAX • Monistat • Tinactin • Uristat • Financial:
Aon Corporation • Kennedy Funding • Telecomm: BellSouth Wireless Data • Motorola

Employment	
echo TorreLazur	Account Supervisor
Current, since January 2009 
- Lead the development and execution of the Demand Strategy and positioning for
Differin Lotion, 0.1%
- Lead the development and execution of the launch plan for Differin Lotion,
0.1%
- Coordinate and lead interagency process
- Partner in strategic and tactical promotion planning for Professional and
Consumers across entire Acne franchise
- Manage Acne Franchise account team, increasing team’s performance with the
Marketing Operations team
- Develop partnership with Interactive AOR to present online thought leadership
for client activation

Instigator Marketing	Principal / Freelance Account Management
June 2007 – January 2009 (intermittently for 18 months)
- Led and supervised account team efforts in three agencies
- Drove strategic and client-service presentations for new business
opportunities
- Conducted strategic and 360° tactical planning for clients new to the
interactive space
- Prepare & present online thought leadership for client activation
- Develop and present KPIs and analysis for online campaign effectiveness

imc2	Account Manager
July 2007 – March 2008 (9 months - brief duration due to company reduction in
force)
- Developed gold-standard online performance metrics and reporting
- Spearheaded process improvement initiative
- Led account-team participation in new business presentations
- Prepared strategic and tactical interactive plans for Schering-Plough consumer
OTC brands
- Developed & presented online thought leadership / innovations for brand
activation
- Partnered with media team to develop online campaign KPIs and benchmarks
 
CDMi Connect	Account Supervisor
January 2005 – December 2006 (2 years)
- Developed interactive strategy for Viagra/ED, including launch of first
video-intensive unbranded web site (JustAskToday.com)
- Drove 35% organic growth for Viagra business, in one year, through
lead-acquisition campaign with the Men’s Sexual Health Referral Network
- Led the development of strategic plans for Viagra.com and associated media
drivers (plans included marketing strategies, interactive strategies, tactics,
interactive P&Ls, and performance objectives).
- Partnered with project management team to consistently deliver on time and
within budgets
- Managed Viagra account team, maintaining excellent team performance and high
morale
- Reported marketing and agency performance directly to client management
- Maintained consistent analysis & reporting of competitive activity and
consumer trends

Einson-Freeman	Senior Account Executive
2003 – 2005
- Developed and maintained a virtual integrated agency, including combined
account teams of Young & Rubicam and Einson-Freeman, to seamlessly service
Colgate-Palmolive brand building and promotional objectives
- Planned and executed Colgate nationwide grass-roots sponsorship of RIF,
including retailer negotiations, media relations, and event management
- Led new-client acquisition team for growing the consumer goods business
- Partnered in strategic and tactical promotion planning
- Drove tactical project management, from concept through execution
- Provided daily client point-of-contact
- Managed account finances

DVC Worldwide	Account Executive	
2000 – 2003
Responsible for overseeing print, audio and video production, from concept
through final release; strategic and tactical promotion planning; high-frequency
client interaction; celebrity/athlete endorsement management; sweepstakes
concepting, implementation and management; financial management; development of
co-marketing programs; competitive analysis; and production and traffic
coordination.

McCann-Erickson USA  	Account Coordinator/ Acting Assistant AE                
1998 – 1999	  
Responsible for providing support to a 5-person account team.  Mid-course,
assumed responsibilities of assistant account executive on leave.  Provided
status updates to clients, analyzed competitive creative and spending levels,
compiled historical and competitive reels, coordinated client meetings, and
directed media contact for coordination of cross-promotion initiatives.  Served
as Co-Chair of agency’s Committee for Charitable and Special Events.


Education	
Undergraduate Study in English
University of Pittsburgh 1992-1993
George Washington University 1993-1995