PROFESSIONAL RESUME
ALICE M. BERGENDORFF
2251 North Rampart Blvd. #1499
Las Vegas, NV 89128
Mobile Phone: [Send email to request phone number] 56-5192
E-mail:
Ms. Bergendorff is a seasoned health and wellness professional with an
accomplished spa, wellness and retail background. With over a decade of
experience in four and five diamond properties, high-end hotels, destination
resorts and spas, Alice brings a wealth of five-star savvy and unparallel spa
experience. She has solid expertise in spa pre-development, new spa openings and
repositioning existing spa operations to achieve revenue goals and objectives.
Her vast experience also encompasses spa consulting which has broadened her
expertise by consulting and travelling to spa properties worldwide.
OBJECTIVE
To be a dynamic, entrepreneurial, high growth spa professional committed to
seizing opportunities, delivering a high-end luxury spa brand and outperform the
competition.
EDUCATION/LICENSE
-National Certification for Therapeutic Massage (NCBTMB)
-Massage Therapy Certification, Nevada Career Institute, Las Vegas, NV
-Nevada State Board of Massage Therapy License #3151
-B. A. Health Psychology, California State University - Long Beach, CA
PROFESSIONAL ASSOCIATIONS/HONORS/RECOGNITION
-"Spa Director of the Year" Award, Las Vegas Spa Association
-#1 Spa Director in Las Vegas, American Spa Magazine, "Industry News"
-"Top Spa Director in Vegas" WHERE Magazine
-"Women in Business" Nevada Woman Magazine, Cover and Feature Article
-Spa Director Community Achievement Award "What's On Magazine
- Board of Directors Member, Las Vegas Spa Association
- Advisory Committee Member, Euphoria Institute of Beauty Arts & Sciences
-Las Vegas Marathon, Sports Massage Management -200 Massage Therapists
-The Women's Chamber of Commerce of Nevada - Historic Charter Member
-American Massage Therapy Association (AMTA)
-International Spa Association (ISPA)
WORK EXPERIENCE
Spa Director/Spa Consultant (2/02-Present)
Specializing in Spa Development, New Spa Openings and Repositioning Existing Spa
Facilities for High-End Luxury Properties. Travelled worldwide to marketplaces in
the USA, Europe, South America, Asia and North America to identify new spa trends
and concepts including products, services treatments, education and design for
operating luxury spas.
Responsible for the development and roll out of strategic spa-related
initiatives that enhance the guest experience and the competitive advantage.
Responsibilities include a wide array of project management assignments from
concept and beta testing to roll out including spa designs, construction,
strategic product, service and treatment development. Utilization of
business-building tools to develop, reposition and advance the luxury, lifestyle
and full service spa brand. Implementation of quality assurance measurements for
spa performance and effectiveness, staff training and education, development of
operating standards, service and treatment standards. Provide multi-property spa
support and work with third party spa partners and other inter-department
hospitality departments to enhance spa concepts.
Spa Client Portfolio:
Omni Hotel - Houston, TX
Pre-opening assignment for this 5-Diamond property creating a new and unique spa
experience in the Houston Marketplace. New spa opening offerings included a full
service spa, celebrity hair and salon, spa boutique, fitness center and
recreation pool facility. Developed exclusive one-of-a-kind menu, products and
services for both local residents and
in-house guests. Implemented a strong marketing and networking plan to promote
brand awareness in the Houston area. Hired and trained a strong in-house
professional team.
King Ventures: Sycamore Mineral Springs Resort, San Luis Obispo, CA.
Effectively repositioned the spa treatment center, healing arts center, mineral
springs operations and the resort boutique for this premier, 116 acre resort in
the Central Coast.
Served as the resort's public relations contact as their health and wellness
expert.
Leisure Sports Inc., The Spa at ClubSport Green Valley, Henderson, NV
As a 10-year member of this 150,000 sq. ft. health and wellness facility I
passionately facilitated a seamless transition from the retiring spa director to
training the successor to assume full directorship responsibility. Effectively
repositioned the existing spa department with a new menu of products and services
for 2,800 members and local residents. Hired and trained a strong in-house team.
Implemented a strong marketing and networking plan to promote brand awareness in
the Las Vegas community.
KSL - The New Spa at the Hotel Del Coronado, Coronado, CA
In the absence of a spa director, the post opening assignment was to step in and
run this world-class luxury spa, a 21-treatment room facility while training the
spa manager to assume full directorship responsibility. The Del is a national
historic landmark and a destination resort situated on 28 acres of prime beach
front property.
WORK EXPERIENCE (Continued)
Steiner Leisure - Elemis Spa, Las Vegas, NV
The pre-opening assignment working closely with the General Manager of the
Aladdin & Paris Hotels in transitioning the newly acquired spa into the new
Planet Hollywood Spa by Mandara. Effectively transitioned this world-class luxury
spa, a 40-treatment room facility, full-service salon, retail and fitness
center.
RD Management Corp. - Distributor of European Cosmetics, Dallas, TX
Professional Skincare Consulting for Thalgo, France.
American Fitness Products, Las Vegas, NV
Professional Fitness Products and Design Consulting for Cybex Equipment
Herb Walk, New York, NY
Professional Skincare Consulting for the Olavie/Le Vin.
US Advance Medical Research, Las Vegas, NV
Professional Skincare Consulting for Hylunia.
Spa Angel Spa Consulting Management, Las Vegas, NV
Spa consultant for hotel destination resort spas, medical spas and lifestyle
boutiques to improve revenue and brand recognition in the marketplace. Client
profile summary: MGM Grand Hotel, Paris Hotel, Hard Rock Hotel, Caesars Palace,
The Palms Hotel. Lifestyle boutique project development; Spa Angel, products and
services to nourish the body, mind and spirit; Mar's, Inc.- Ethel M Division ,
"Chocolate Therapy", promoting the antioxidant and anti-aging health benefits of
chocolate to consumers.
Harrah's Corporation
Imperial Palace Hotel, Spa and Casino, Las Vegas, NV
Spa Director (6/05-1/07)
Received the Spa Director of the Year Award at this property. Effectively
directed all aspects of this spa resort within a hotel, casino property, a 12
treatment room facility, state of the art fitness center, retail and pool
operations. Expertise in elevating business management, marketing management,
program management and employment management.
Canyon Ranch Spa and Health Resorts
Venetian Hotel, Las Vegas, NV
Spa Manager (4/99-2/02)
On the pre-development team to create a unique world-class spa and retail
concept for the Canyon Ranch SpaClub, a 65,000 sq. ft health, wellness and retail
facility. Developed the retail model for the flagship store, Canyon Ranch "Living
Essentials".
LIST OF ACCOMPLISHMENTS:
Program Management -
Translation of new spa concepts into a differentiated guest experience.
Developed and implemented operational standards, procedure and processes to
support the roll-out. Areas addressed were treatment types, programs, service
levels and standards.
Sales and Marketing Management - Implementation of brand marketing, spa plans
and sales tactics to support the launch of new initiatives and promotions.
Product Development -
Branding products and identifying potential spa partners (leading retail, beauty
and cosmetic brands) offering below wholesale pricing and exclusivity of product
lines.
Employment Management -
Built a strong in-house team. Provided leadership and direction with effective
training, coaching, mentoring, counseling and communication skills to a staff of
over 100 team members consisting management, massage therapists, aestheticians,
healing arts instructors, retail and support staff. Recruit, hire, train and
evaluate staff.
Guest Relations Management -
Managed guest relations to ensure the highest quality of guest services. Achieve
customer satisfaction through surveys and resolving guest issues.
Property Management -
Development and implementation of new spa standards addressing design and
construction for both renovation and new build projects.
Business Management -
Ongoing facility evaluation, "Inspect what you expect", budgeting, financial,
service level performance, service programs, products and treatments.
IT System Development and Technology Innovation -
Development and implementation of the Mindbody Online system. Support roll-out
in coordination with the corporate IT department, a comprehensive, quality
centralized software system specifically for the spa operation (on-line booking
capabilities, revenue management and customer relationship management).
References Furnished Upon Request
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