DON KURN | Creative Director | Copywriter | Strategist


OVERVIEW | Versatile strategic and creative professional with hands-on
experience in technology, telcom, consumer goods, B2B, financial services, retail
marketing, and healthcare. Skilled at creative strategy development, new product
introductions, 360˚ integrated marketing campaigns, new business, local
marketing programs, and in building long-term relationships. Unique perspective
having held senior positions in both Creative and Account Management. Combines a
disciplined strategic approach with excellent conceptual and writing skills to
find simple creative solutions to complex business problems. | portfolio:
www.donkurn.com


OGILVY & MATHER | 1995-2007 | Senior Partner, Creative Director

AT&T WIRELESS | Led the retail portion of the $500 million account. Managed
creative group responsible for all retail TV, newspaper, radio and OOH
advertising. Launched the successful “Signal Bars” campaign, later adopted by
Cingular after their AT&T Wireless takeover.

IBM | Managed creative development and teams on six separate IBM business units,
including: servers, software, storage, printers, and microprocessors. Created and
launched initial campaign for Tivoli IT management software following its
purchase by IBM.

AMERICAN EXPRESS | Part of the team that pitched and launched American Express
OPEN for small business. Created campaigns for other American Express product
lines and ventures.

AIG | Developed the brand positioning idea and wrote the corporate tagline that
impacted every piece of brand communication: “The greatest risk is not taking
one”.

KRAFT | Creative Director on Post Honey Bunches of Oats cereal, developing and
overseeing integrated, multi-company launch of the OneSpoonful Campaign and Tour
in a variety of media and venues. Created and launched international television
campaign for Tang.

HEALTHCARE | Led creative development for Merck’s Zocor, a cholesterol-lowering
drug with $2-billion in global sales. Pitched and launched initial campaign for
Bristol-Mayer/Sanofi’s Plavix, a drug that helps prevent blood clots and reduces
the risk of a second heart attack and stroke. Member of winning new business team
on Pfizer’s COPD drug, Spiriva. 

McCANN-ERICKSON | 1993-1995 | Associate Creative Director
AT&T Long Distance and Digital Services | Smith Barney | Scott Paper

BURKHARDT & CHRISTY | 1991-1993 | SVP, Mgmt. Supervisor & Copywriter
SONY | BMW Motorcycles | Louis Feraud Fashions | Madison Square Garden
Pitched and worked on the highly prestigious Madison Square Garden account,
which included advertising and promotions for Garden events, MSG Network, and the
NY Knicks and Rangers.

DEUTSCH | 1987-1991 | SVP, Management Supervisor
Samsung | Citicorp | Pitney Bowes | People’s Bank of CT | IKEA
Member of agency team that pitched and won the IKEA account with the new
campaign theme: "It's a big country. Somebody has to furnish it.” —which helped
fuel the agency's rapid growth.

LORD, GELLER, FEDERICO & EINSTEIN | 1983-1986 | Account Supervisor
IBM Personal Computers | Worked on IBM’s entry into the lucrative business and
home personal computer market with the highly acclaimed "Little Tramp" campaign.

— — 

HOME | I reside in the town of Jericho, on Long Island, with my wife, Lori, our
11-year-old son, and two very stubborn beagles.

PORTFOLIO | www.donkurn.com

EMAIL | [Send email using form at bottom]