Education

Master of Business Administration 
East Carolina University, 2004 
Greenville, North Carolina
Cum Laude, 3.6 GPA

Bachelor of Science, Marketing
East Carolina University, 2003 
Greenville, North Carolina
Cum Laude, 3.5 GPA

Creative Expertise
 *  Account management
 *  Project management
 *  Client and vendor relationship management
 *  Branding and awareness
 *  Design and print coordination
 *  Design collaboration
 *  Copywriting/copyediting
 *  Event planning 
 *  Event coordination (on-site)

Experience

McVicker & Higginbotham  *  Account Manager
New York, NY  *  August 2008 * Present
 *  Works closely with non-profit organizations to help develop direct marketing
and fundraising materials
 *  Clients include: Museum of Modern Art, New York Philharmonic, Brooklyn
Academy of Music, and other recognized non-profit organizations
 *  Manages multiple projects for each client throughout the production process
 *  Responsible for building strong client and vendor relationships
 *  Knowledgeable in digital and offset printing, mailing, and fulfillment 

The Delve Group  *  Associate
New York, NY  *  January 2008 * June 2008 (Contract Position)
 *  Created B2B brand strategies including: naming, tagline generation, visual
identity, message platforms, and value propositions
 *  Performed marketing research, internal interviews, and client interviews
during brand development 
 *  Supported Senior Directors in account management with clients, designers,
and vendors 
 *  Collaborated with designers to develop collateral for clients: brochures,
business cards, and other promotional items 
 *  Assisted in copywriting and editing for client brochures, marketing
materials, and websites

Carolina Ballet  *  Board Relations & Special Events Manager
Raleigh, NC  *  August 2006 * January 2008
 *  Planned various fundraising events, dress rehearsals, and board meetings
 *  Organized the Twelfth Annual Mardi Gras Ball (300 attendees) and the
Nutcracker: Evening in the Land of Enchantment (500 attendees); 
 with revenues of $40,000 and $30,000, respectively
 *  Implemented a plan for the Tenth Anniversary Celebration including summer
cultivation parties, a tribute ceremony 
at the Governor  's Mansion, a spring Gala, and an online raffle
 *  Maintained all Board of Directors  ' information and a database of 50,000
records
 *  Targeted demographics in the community for event publicity and ticket sales
 *  Provided creative direction for invitations and promotional materials for
all special events
 *  Managed the budgets of all events, as well as coordinated staff and
volunteers

East Carolina University  *  Lecturer, Introduction to Marketing
Greenville, NC  *  January 2005 * 2006
 *  Created lesson plans and activities for four daily classes of Introduction
to Marketing
 *  Informed students of marketing strategies and tactics in an energetic
learning environment
 *  Gained extensive knowledge in the areas of marketing and consumer behavior
 *  Acquired practical people management skills from working with students

Activities & Awards
 *  Freelance writer of weekly online cultural arts column on Examiner.com
(Present)
 *  Member of the Marketing Committee for non-profit group, Community Music
School (2007)
 *  Named one of Greenville  's 30 Most Interesting People Under 30 (The Mixer,
November 2005)
 *  Dean  's List Honorary (2002 and 2003)