Anthony F. Battiato 



Executive Summary 

•	Sales Management-Expertise in Selling-Marketing-Research at both local and
national levels.
•	Energetic, enterprising performer for both the ad agency and client with
exceptional analytical and communication skills. 
•	Self-starter and motivational leader. Persuasive, persistent, pragmatic.
Applies outstanding organizational and time management skills.  
•	Establishes superior procedures to manage resources and ensure revenue growth.
  	


Professional Experience	

Comcast Spotlight, New York, NY 
National Sales Manager, 2005-2008

Managed ad sales for Richmond, Virginia and surrounding territory for Comcast
the largest cable operator in the U.S.   
•	Managed, motivated, and coordinated sales offices around the country to
maximum all sales/marketing opportunities, and accomplish sales goals as defined
by the company.
•	Created annual business plans to strategically and specifically maximize
revenue and stockholder equity. 
•	Developed weekly, monthly and quarterly forecasts with figures reported to
corporate. 
•	Reported daily, weekly & monthly sales activities and incorporated sales
strategies as needed. Monitored accuracy to ensure consistency to my business
plan.  
•	Implemented marketing and sales strategies to increase national sales by 50%.
•	Achieved sales goals and budgets and attained a proven track record. Sold
linear, .net and VOD. 


 National Cable Communications, New York, NY
Account Executive, 1998-2005

Sold spot cable advertising at the transactional level and for new business
development.  Agencies: Mediavest, Mediacom, Carat-Independent Media, FCB,
Initiative Media and Zenith Media (Saatchi and Saatchi).
•	Maintained a $10 million dollar list by selling LA (Adlink) and top10 markets.

•	Developed new business at upper ad agency levels and at the client.  
•	Achieved several million dollars in new revenue for clients as Burger King,
Victoria’s Secret, Denny’s, Virgin Atlantic Airways, Turkish Tourism and UDVNA. 

•	Built marketing strategies from ground up combining both on air and internet. 


Anthony Battiato									           page 2



Metro Networks (Metro Traffic), New York, NY
Account Executive, 1997-1998			

Sold traffic, news, weather and sports billboards on the radio for this
information company. 
•	Sold the NY local market to upper agency and clients. NY clients include MSG
Network, Warner Brothers PPV, Dime Savings Bank, Caldor, Midas and Tire Kingdom.

•	Sold spot markets in addition to the NY marketplace.
•	Metro is a conceptual sell and was positioned as a viable on air entity at the
client and upper ad agency levels.  All business is developmental.  


Westwood One Radio Networks, New York, NY
Account Executive, 1996-1997

•	Sold syndicated network radio programming, including “Imus in the Morning.”  
•	Agencies included Mediavest, Warner Lambert and JL Media. Maintained the
entire Boston market for Westwood One.  
•	Pitched new business and special packages (i.e. Olympics) to planners. 


Interep Radio/Infinity Radio Sales
Radio Marketing Specialist 1995-1997

•	Designed customized radio marketing programs for different formats to
clients.
•	Acted as a consultant for agencies to advance radio revenues for over 600
radio stations.  
•	Responsible for Grey Advertising, TBWA/Chiat Day, and the Media Edge. 

Interep Radio/Torbet Radio Group
Account Executive 1989-1995

•	Rated #1 as the top radio sales rep in NYC in the November 1994 Rad Report. 
•	Worked daily on transactional business with spot buyers for this major radio
rep firm.  Sold special packages including sports.  
•	Represented stations with Infinity Broadcasting, Bonneville and Viacom.  
•	Agencies included Grey, Bozell, DMB&B, NW Ayer/Media Edge, TBWA/Chiat Day, and
Houston Effler.  



EDUCATION	

BBA, Pace University, New York, NY
Attended Harvard Business School, Business Marketing, Boston, Massachusetts