EDUCATION

New York University - School of Continuing Education, New York, NY -
Professional Certificate in Digital Media Marketing,, 2009
New York University- Leonard N. Stern School of Business New York, NY - B.S. in
Marketing, 1987
COMPUTER SKILLS

Adobe: Illustrator / Photoshop / Pagemaker / Acrobat /Microsoft: PowerPoint /
Word / Excel / Frontpage

PROFILE

I am a Cross-functional Marketing, Sales, Product Development and Product
Sourcing professional with a 20 year record of continuously exceeding sales and
profit goals. I have exhibited top performance and proven ability to design,
strategize, and deliver diversified, comprehensive, highly-successful marketing
initiatives. Additional areas of expertise include identifying and target niche
markets, providing technical support and solutions, and managing and analyzing
competitive intelligence. I am a strong communicator with a constant goal of
increasing brand awareness. Since 1996 I have recruited, trained and managed
entire sales teams. My skills include a broad range of complementary strengths,
from vision/strategy and tactical execution through communication/presentation
and ability to gain support for major change initiatives.

PROFESSIONAL EXPERIENCE

REGENT SPORTS CORPORATION * Hauppauge, NY 08/07 to 12/08
($ 85MM Sporting Goods Manufacturer/ Supplier)
Product Development and Business Manager
1. Develop, package, test and market product to fulfill sales strategies.
2. Instruct Creative/Graphic team on product attributes including colors,
thematic presentation, packaging, instruction manuals and patented features.
3. Create and communicate product advantages in PowerPoint to buyers during
Sales and Marketing presentations.
4. Work directly with the NHL on new product designs and negotiate licensed
opportunities.
5. Extensive travel in China covering new product development, production and
quality control.
6. Responsible for all legal issues, including Government compliance, trademark
and patent issues.

PULSE BY KETTLER BICYCLES * Bayport, NY 11/06 to 01
(Cycling Brand)
Director of Product Development, Marketing and Sourcing

1. Develop a Chinese-made bicycle product line targeted to Sporting Goods
retailers.
2. Designed the Pulse by Kettler logo and all bike graphics and product color
choices.
3. Negotiated pricing and product specifications with multiple factories.
4. Experience with technical materials and advanced product development,
including the use of new concepts and materials.
5. Solid understanding of the consumer, retail and competitive marketplace.
6. Design layout, write copy and production of introductory 24 page product
catalog.

IRON HORSE BICYCLES, LLC * Islandia, NY 1/01 to 11/06
($30MM International, Independent Bicycle Manufacturer / Supplier * 20
Employees)
Director of Sales & Marketing
1. Collaborate with CEO on the scope, breadth depth of the Iron Horse product
line; product positioning, price points, and marketing, sales support, trade show
strategy, promotional support.
2. Pursue new and innovative product and licensing opportunities including
Mattel Barbie, The North Face, Columbia Sportswear, Harley Davidson.
3. Demonstrated skill in commercializing products/process in the manufacturing
environment.
4. Negotiated television promotional consideration for Price is Right prize
package.
5. Facilitated interaction with all company levels such as outside vendors,
contractors, sales representatives and created monthly sales reports and future
sales forecasts.
6. Work with multiple graphic design agencies on multiple projects; negotiated
all advertising
7. Collaborated with print and internet media to highlight riders, their
accomplishments and their signature series bicycles, presenting a consistent
brand image.
8. Increased average price point tripled over my tenure, from approximately $120
to $350.
9. Integral part of team management approach that increased sales from 10 to 30
million.
10. Extensive travel around the United States as well as frequent trips to
Taiwan and China.

KETTLER INTERNATIONAL, INC. * Virginia Beach, VA 6/96 to 1/01
(Diversified Leisure Products Manufacturer)
National Sales Manager
1. Developed a secondary brand, Kiddio which was a line of product for Mass
market customers.
2. Expanded distribution to include over 1000 accounts.
3. Increased sales yearly by an average of 15%, P&L for $12MM sales revenue.
4. Directed Interbike and Toy Fair trade logistics, booth display, media
requests, POP signage.
5. Negotiated $10MM, six-item assortment with Toys "R" Us USA.
6. Designed custom fixture for products at prominent national retailer; i.e.,
working with overseas factory on the design and construction, supervised
assembly, and fulfillment through distribution centers to store level, negotiated
and coordinated with service company to set product placement and POS signage.
Resulted in incremental $2MM+ in sales.
7. Implemented initial English Specialty Toy catalog; 24-page catalog for both
trader and consumer direct; i.e., page design, copywriting, product photography
and layout.
8. Extensive travel around the United States as well as frequent trips to
Germany.