Robert L. "Pete” Peterson
4 Connolly Way
Newburgh, New York 12550

E-Mail: petepeterson@hvc.rr.com 
 
Summary: 
•	Top producer and President’s Club Honor Status (multi-years).
•	Consistent quota achiever, driven by well focused strategic planning.
•	All facets of single, multi unit and master/area franchises.
•	Responsible for franchise site selection, negotiation, compliance & openings.
•	Proven ability to maximize and grow sales, closing lucrative agreements with
executive and “C” level decision makers.  
•	Responsible for negotiations of multi-million dollar transactions, ensuring   
    compliance with FTC, state and governmental regulations. 
•	Cross-functional team builder and leader – recruit, train and manage
professional sales and marketing teams.
•	Ability to create cohesive, high-performance teams and dynamic work
environments in rapidly changing business climates.
•	Well-rounded leadership experience including strengths in financial,
operational assessment, and management.
•	Experienced Webinar presenter/leader.

Professional Experience: 
     Dale Carnegie Training
     US Director of Franchising
•	Pro-actively designed and implemented individual succession planning for aging
franchise base, increasing over all franchise re-sale value. 
•	Developed “Future Franchisee Program”, facilitating a constant pipeline of
quality prospects for new and re-sale opportunities, minimizing lengthy prospect
search.
•	Extensive experience advising and guiding franchisees through mergers and
acquisitions, emphasizing the importance of expediency and creation of value.
•	Established in depth screening profiles improving the quality of franchisees,
while increasing their likelihood of success, profitability, and contribution to
the franchise organization as a whole.
•	Accurately evaluate P & L’s and business plans, identifying synergies and
efficiencies.
•	Actively involved in openings, operations and servicing of franchisees. 
     Sperry Van Ness International
     Director of Organization Development (Franchise Sales)
•	Represented SVN in US rollout, responsible for 8 states of the Northeast
Region.
•	Created growth via franchise sales, as well as recruiting of quality
individuals. 
•	Instrumental in development of the unique franchise model and brand identity.

     Cendant Corporation
     Senior Franchise Sales Director
•	Executed expansion program through aggressive sales plans. 
•	Senior team leader facilitating professional growth of sales teams.
•	Responsible for initial prospecting and creation of database.
•	Developed sales and marketing strategies.
•	Handled all aspects of M&A opportunities including review and assessment of
prospective acquisitions. 
•	Facilitated growth for affiliates through mergers and acquisitions.

Education:       University of Utah, Salt Lake City, Utah - Marketing and
Advertising 
Military:          Veteran - US Air Force - Captain - US Air Force & University
of Utah Ski Teams